Steve Doherty Email & Phone Number

Rockford, Illinois, Remote

Direct sales and business development that includes a multi-channel sales strategy through a network of specialty pet retailers and distributors (PetSmart, Petco, Pet Supplies Plus), eCommerce (Amazon, Chewy) farm, grocery, and value channels. Responsible for channel strategy to deliver annual operating plan. Identify new and innovative business opportunities, develop new sales channels, and build brand awareness to exceed objectives.

Rockford, Illinois Area, Chicago

Lead a multi-channel sales strategy through a network of retailers, brokers, and distributors. Responsible for developing and deploying a national channel strategy in food, drug, and mass and the expansion of channel specific brands developed for distribution in the F/D/M channels.

Chicago (Remote)

Subject matter expert and adviser for consumer packaged goods, beverages, and coffee in eCommerce, grocery, mass, convenience, club, drug channels on sales strategy, tactics, merchandising, and sales representation. Guidance on Amazon for companies new to the platform including goals, best practices, platforms (Legacy, Pantry, Prime NOW, Fresh) and strategies including Amazon Marketing Services (AMS).

National Remote

Brought in to re-scope brand strategy for a single cup brewing system that was highly successful internationally but was experiencing a failed introduction to US market. Worked as part of a start-up within the corporate enterprise. Functioned autonomously from Nestle infrastructure to reinvent brand and alleviate initial obstacles associated with selling behind a poorly perceived coffee brand (Nescafe) and a sales force not accustomed to selling brewers. As part of a six-person team, re-envisioned sales strategy from a limited brick and mortar and online presence to an online only and direct-to-consumer model.Outcomes-AMAZON.COM>86% increase in sales on coffee since 2013 and 94% increase in brewer sales. >Exceeded net sales goal for three consecutive years ranging from +1% over double-digit target to 30% over target.>Launched new business platforms including Prime NOW and Pantry adding an incremental 5% to gross sales in 60 days. >Accomplished one month’s sales volume in four hours on Amazon Prime Day.BED, BATH, & BEYOND.COM>Achieved a three times increase in sales from $300K to $1MM in three years>Gained new placement of full line including 22 SKU’s on BBB’s ecommerce site. >Supported site via email, social, wedding registry, and SEO to gain awareness and grow sales by 80% during first year.TARGET, TARGET.COM>Secured in Target.com 20 SKUs with digital and social support. >Directed the Acosta broker relationship for Target Stores retail execution and reporting.COSTCO>Sold in roadshow in 15 doors and directed event utilizing broker, demo agency, and supply chain.

Midwest - Based In Chicago

Evolved supply chain and distribution strategy from a dairy distribution model to a direct store delivery (DSD) model. Leveraged non-refrigerated beverage distributors to transition convenience store delivery to their DSD model based on new product packaging capability migrating a perishable to shelf-stable product. Sales team consisted of four direct reports.Outcomes->Negotiated contractual relationships to secure four standard points of distribution in every door resulting in a 35% margin for DSD and reducing out-of-stock occurrences to less than 10%. >Outperformed two years objectives: 2012 Dollar sales +38% vs. YAGO (+$1MM), and 2011 Dollar sales +6.4% vs. YAGO (+$250K).>Produced five continuous years of growth at Walgreens maintaining category exclusivity in non- dairy creamers.

Greater Chicago Area

Brought in to mobilize and drive the Coffee-mate Liquid (CML) national expansion after a failed attempt at in-house production. As part of a six-member team launched CML utilizing four super dairies and broker salesforce ( Acosta, Advanatage, Crossmark Food Brokers) to retail grocery nationally. Outcomes->Exceeded dollar sales volume objectives for eight straight years by 3% - 10% while managing business relationships with key accounts including Kroger, Publix, Meijer, Giant-Eagle, Food Lion, and Safeway.>Directed 3rd Party Licensed Dairy partner HP Hood for sales, production, distribution, and promotion of Coffee-mate and Nestle Nesquik products.

Greater Chicago Area

Managed Nestle USA licensed dairy Dean Foods for the Midwest Region and 25 dairy distributors for grocery and convenience classes of trade.

Greater Los Angeles Area

Directed team selling efforts of nine brokers in grocery (Dry and Perishable), convenience, mass merchandisers, warehouse club, and drug in California, Arizona, and Texas totaling over $60mm.