Seasoned professional who has worked in senior executive roles of multi-national companies and is now a successful business owner and advisor. Extensive career in both B2C and B2B domains, assisting organisations drive growth through new product and service offerings, customer programmes, culture development, marketing and operational efficiency strategies. Outstanding track record in developing and implementing strategies for clients that build brands, generate strong ROI and deliver long-term stakeholder value.Founding partner in DoMoCo - Marketing communications consultancy specialising in creating business momentum through change behaviour strategies and insightful communications. Marketing communications experience is extensive including automotive, alcohol, finance, FMCG, telecommunications, QSR, government, recruitment, defence, corporates, utilities, fashion, retail, sports & event marketing, tourism and wagering.Specialties: Advertising, Brand Identity, B2B, Business Transitions, Business Planning, Change Behaviour, Change Management, Conceptual Thinking, Consumer & Trade Promotion, CRM, Digital Marketing, Direct Marketing, Employer Branding, Channel Planning, New Products Development, Retail Marketing, Social Media, Sponsorships, Sports Marketing, Stakeholder Management and Strategic Planning.