Steve Dow

Steve Dow Email and Phone Number

AVP, Director of Media and Digital Marketing @ The TJX Companies, Inc.
Boston, MA, US
Steve Dow's Location
Greater Boston, United States, United States
Steve Dow's Contact Details

Steve Dow personal email

n/a
About Steve Dow

Senior leader in the Marketing, Advertising, and Media field with experience at client side marketing organizations, media agencies, and full service ad agencies. Proven builder of high performing teams. Strategic thinker who architects marketing programs to deliver brand, eCommerce, and drive-to-store business results. Passion for leveraging data to personalize marketing communications.

Steve Dow's Current Company Details
The TJX Companies, Inc.

The Tjx Companies, Inc.

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AVP, Director of Media and Digital Marketing
Boston, MA, US
Website:
tjx.com
Employees:
51216
Steve Dow Work Experience Details
  • The Tjx Companies, Inc.
    Avp, Director Of Media And Digital Marketing
    The Tjx Companies, Inc.
    Boston, Ma, Us
  • The Tjx Companies, Inc.
    Avp, Director Of Media & Digital Marketing
    The Tjx Companies, Inc. May 2018 - Present
    Framingham, Ma, Us
    - Drive Integrated Media & Digital Marketing strategy for HomeGoods and Homesense brands- Digital Marketing lead for the HomeGoods.com eCommerce launch. Grew the business for 2 years. Oversaw media elements of the site shut down when it became clear that there was no path to profitability. - Built in-house performance media capability, which improved results and reduced costs
  • The Tjx Companies, Inc.
    Avp, Director Of Digital Marketing
    The Tjx Companies, Inc. Feb 2017 - May 2018
    Framingham, Ma, Us
    - Drive eCommerce Digital Marketing Strategy for T.J.Maxx and Sierra Trading Post- Created the TJX Email and Search Engine Marketing Centers of Excellence to centralize channel strategy and operations across five domestic brands- Lead a 14 person in house team and manage multiple external agencies
  • The Tjx Companies, Inc.
    Media Consultant
    The Tjx Companies, Inc. May 2016 - Feb 2017
    Framingham, Ma, Us
    - Drive integrated media strategy for HomeGoods and Sierra Trading Post brands- Leverage paid, owned, and earned channels to build brand awareness and consideration, drive measurable, incremental store traffic to brick and mortar locations, and maximize ecommerce sales- Lead an integrated team responsible for both digital and offline channels- Manage multiple external agency partners
  • Cvs Health
    Senior Director Of Advertising Media
    Cvs Health Apr 2013 - Apr 2016
    Woonsocket, Ri, Us
    • Drive Media Strategy for CVS/pharmacy, Minute Clinic, and CVS Enterprise initiatives• Lead a 12-person in house media team and manage multiple external agencies• Leverage various channels including Social Media, SEM, Content Marketing, Digital Weekly Ad, and Print Circular to drive business results• Engineered the roll-out of Communications Planning to the CVS Marketing organization to inform both creative and media plans across paid, owned and earned channels• Led two agency reviews within past 12 months resulting in hiring a new Media AOR and Digital Creative AOR
  • Havas Media
    Svp, Group Account Director
    Havas Media 2001 - Mar 2013
    New York, Ny, Us
    • Pitched, won, and led a portfolio of five accounts across the Healthcare, Retail, Travel, and Consumer Electronics categories•Responsible for client satisfaction with the agency product across this portfolio of accounts•Financial / P&L responsibilities include negotiating agency contracts and resource allocation across these accounts•Staffing responsibilities for 30 person department within Boston office•Responsible for integration with creative agencies, internal client stakeholders (PR, legal, product managers, etc), and other corporate divisions•Oversee strategic planning and execution of $150 million in media billings across digital and offline channelsSpecialties: •Media Planning, Negotiating, and Buying•Target Audience Development•Channel Planning
  • Arnold Worldwide
    Associate Media Director
    Arnold Worldwide 1995 - 2001
    Boston, Ma, Us
    Led media teams across automotive, travel, and retail verticals
  • Mccann-Erickson
    Media Planner
    Mccann-Erickson 1993 - 1995
    New York, Ny, Us

Steve Dow Skills

Media Planning Advertising Media Strategy Integrated Marketing Digital Strategy Media Buying Interactive Marketing Digital Marketing Digital Media Strategic Planning Outdoor Advertising Mobile Marketing Strategy Mobile Advertising Social Media Marketing Negotiation Customer Insight Retail Online Advertising Marketing Strategy

Steve Dow Education Details

  • The Wharton School
    The Wharton School
    Havas University Leadership Excellence Program
  • Plymouth State University
    Plymouth State University
    Marketing

Frequently Asked Questions about Steve Dow

What company does Steve Dow work for?

Steve Dow works for The Tjx Companies, Inc.

What is Steve Dow's role at the current company?

Steve Dow's current role is AVP, Director of Media and Digital Marketing.

What is Steve Dow's email address?

Steve Dow's email address is st****@****mpg.com

What is Steve Dow's direct phone number?

Steve Dow's direct phone number is +170458*****

What schools did Steve Dow attend?

Steve Dow attended The Wharton School, Plymouth State University.

What skills is Steve Dow known for?

Steve Dow has skills like Media Planning, Advertising, Media Strategy, Integrated Marketing, Digital Strategy, Media Buying, Interactive Marketing, Digital Marketing, Digital Media, Strategic Planning, Outdoor Advertising, Mobile Marketing.

Who are Steve Dow's colleagues?

Steve Dow's colleagues are Nancy Carruthers, Rick Nunez, Steve Coldwell, Joseph Cabello, Victoria Certuse, Mark Mccoy, Greta Uecker.

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