Steve Farrell

Steve Farrell Email and Phone Number

National Sales Director @ Petal
United States
Steve Farrell's Location
United States, United States
About Steve Farrell

From guiding startups to penetrate mainstream markets to creating products that disrupt key verticals to coaching and mentoring 100+ sales reps, I am a results-focused leader recognized for my sales successes, leadership skills, and passion for health and wellness. Committed to persistence, tenacity, and integrity, I am a natural coach and people developer dedicated to helping individuals and brands achieve. I currently lead the nationwide sales efforts for Petal Beverage and have strong relationships with many of the retailers, distributors and brokers in the Midwest, Southeast, East Coast, Mid-Atlantic, Central and West Coast. In my current role, I oversee 3K+ accounts of all sizes, from specialized health food retailers to Target, Walmart, and Jewel Osco. I believe in big things in the future – both for myself and for this brand! I’m always looking to connect with like-minded and forward-thinking individuals. Here are some facts about me: ➢ I’m a coach – in more ways than one. I’ve been working as a professional personal trainer for years – both when I had a studio as part of a unique juice bar/health food store/training venue concept and as a part of various online and in-person groups. I was also a strength and conditioning coach for high school girls’ volleyball and served as the Booster Club President for the Tri-Creek School Corporation. In addition to fitness coaching, I am a mentor and personal development coach, committed to leading by example and guiding teams to achieve their goals. ➢ I actually LIKE public speaking. I’m energetic and outgoing, with experience influencing buy-in across audiences of hundreds and small, intimate teams. I have convinced large auditoriums of parents to volunteer for high school sports programs, gave sales presentations that closed deals, and fostered resilience and fortitude across teams of struggling sales professionals. ➢ I’m a problem solver and I’m not much for sitting still. I enjoy transitioning between roles, solving problems, building cross-functional partnerships, and learning as much as I can. Because I practice and teach mindfulness, I’m able to be successful while getting a lot done. I do believe an employee’s success has a great deal to do with their ability to effectively balance self-care/health, professional development, and work success – and I teach others to do this effectively! Whether you want to know more about me or Petal, feel free to send a message or connection request! I’m looking forward to hearing from you!

Steve Farrell's Current Company Details
Petal

Petal

View
National Sales Director
United States
Steve Farrell Work Experience Details
  • Petal
    National Sales Director
    Petal
    United States
  • Petal
    National Sales Director
    Petal Oct 2019 - Present
    Chicago, Illinois, United States
    I took this health-focused retailer from local to nationwide by opening and overseeing 3K+ relationships while mentoring and guiding sales teams. Focused on relationship development, I built loyal and resilient synergies with key personnel across customer accounts for all sizes of retailers, including Target, Walmart Jewel Osco, Sunrise Healthfoods, and Publix. Key Contributions: ➢ Drove double-digit growth year-over-year while contributing to multiple new product launches. ➢ Built brand from ground up by fostering communications between all stakeholders and coordinating, urging passionate individuals make compromises by considering the needs of the brand. ➢ Expanded product placement by leading transition from organic agave to the more universally accepted coconut. ➢ Led disruption of multi-billion-dollar ginger ale category by launching ginger ale product, which brought innovation to solid yet static category with wide fanbase. ➢ Sparked professional development across ~45 nationwide sales reps employed by multiple brokerages by implementing monthly/quarterly sales meetings, tapping rising stars to direct meetings, accompanying reps on calls, and modeling conflict resolution/negotiation/influence/leadership. ➢ Minimized loss and increased brand longevity coordinating exit from brand management company and mediating end of contract. ➢ Promoted brand success by fostering collaboration and communication among founder, leadership team, and sales representatives while piloting all stakeholders through changes in environment and direction. ➢ Closed sales and fostered collaborative employee culture by leveraging empathy and relationship-building skills to identify personal types and adjust communication accordingly. ➢ Increased sales by identifying taste trends and developing flavors accordingly.
  • Supervalu
    Account Manager
    Supervalu Oct 2017 - Apr 2019
    Chicago, Illinois, United States
    I exceeded 100% of sales quotas while boosting profitability and retention and managing a $25M book of business for the largest distributor to Whole Foods Market and other natural food stores. To ensure consistency, I developed and maintained solid pipelines by qualifying, pursuing, and closing sales opportunities across the Chicago region. A the same time, I streamlined operations by utilizing Salesforce for CRM and pope line management. Streamlined operations by utilizing Salesforce.com CRM and pipeline management. I developed and maintained solid pipelines by qualifying, pursuing, and closing sales opportunities across Chicago region, exceeding 100% of sales quotas. Streamlined operations by utilizing Salesforce.com for CRM and pipeline management. Key Contributions: ➢ Grew book of business significantly across 2 years, securing regional award for highest rebate percentage increase for customers in 2018. ➢ Preserved and rebranded client relationships during transition from SuperValu to United Natural Foods. ➢ Increased rebates from 33% to 73% by coaching grocery managers on how to place orders that slashed cost for their stores while boosting business for UNFI. ➢ Secured reputation as customer advocate who worked tirelessly to resolve problems.
  • Amy'S Kitchen
    Midwest Sales Mgr
    Amy'S Kitchen Feb 2015 - Oct 2017
    Working across a 4-state territory – Illinois, Indiana, Michigan, and Wisconsin – I managed opportunities and ensured profitability by harnessing strengths in leadership, organization, and strategic planning. Key Contributions ➢ Grew Midwest footprint for frozen food and soup sales, overcoming objections within territory new to organic and vegetarian foods by building solid relationships with grocery managers and forecasting trends. ➢ Demonstrated pound-the-pavement work ethic and persistence by calling on diverse new retailers. ➢ Increased sales, met budgets, and introduced new items to grocery buyers by leading quarterly development meetings for direct brokers in 5 states. ➢ Drove double-digit year-over-year sales growth across Midwest region. ➢ Coached sales reps to achieve goals by asking leading questions that sparked problem-solving.
  • Chicago Baking Company
    Regional Sales Manager
    Chicago Baking Company Apr 1997 - Feb 2015
    Chicago, Illinois, United States
    By collaborating with product development teams, I pioneered high-performing bread products while directing 100+ sales reps across 8 locations. Key Contributions: ➢ Introduced first 100% whole grain wheat bread that came from a large commercial bread company to major grocery retailers, such as Jewel Osco and Dominick’s. ➢ Engaged employees by speaking to large groups, focusing on empowerment and leadership techniques.
  • Health & Wellness Companies
    Personal Trainer & Health/Wellness Coach
    Health & Wellness Companies Jan 1997 - Dec 2010
    Greater Chicago Area
    Working in diverse environments, I transformed my passion for health and wellness coaching into multiple businesses, including a juice bar and personal training studio, online coaching platform, and business consulting services. Key Contributions: ➢ Coached individual and group clients to meet their health goals as NESTA certified personal trainer. ➢ Introduced unique concept of juice bar and personal training studio within health food store. ➢ Built, marketed, and sold Ultimate Weight Loss and Nutrition, including formulating vitamins, supplements, meal replacement shakes, detox shakes, and other products. ➢ Leveraged relationship-building and personal training strengths to teach and speak in personal training Facebook group with 500+ members.

Frequently Asked Questions about Steve Farrell

What company does Steve Farrell work for?

Steve Farrell works for Petal

What is Steve Farrell's role at the current company?

Steve Farrell's current role is National Sales Director.

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