Steve Freeland Email & Phone Number

Detroit Metropolitan Area

Facilitate, support, and enable sales team initiatives via a global planning process, innovation launches, KPI development/oversight, insight generation, and the implementation of key sales initiatives.• Effectively guide Sales Administration Group as well as Sales Planning and related tools• Customer Sales Teams’ relationship development and management• Centralize processes and other organizational assets• Supervise team of twelve Sales Planning/Operations professionals

Detroit Metropolitan Area

Supported overall Product Management team activities and represented the customers and stakeholders of the product. Supported the business/customer/stakeholder relationship and drove associated deliverable work priorities.• Planned and communicated product roadmap priorities and strategy to key team members• Recommended the nature and scope of present and future product improvements through deep analysis, understanding customers’ competitive landscape, and reviewing product specifications and requirements• Proponent of modern software development practices (Agile)

Detroit Metropolitan Area

Provided product management support to assigned region on pricing, statistical, regulatory, and marketing aspects of a given product or state. Responsible for gathering, monitoring, analyzing, and interpreting data for assigned product, pricing, and marketing areas/business units. • Participated in the implementation of new products, programs, standards and/or procedures, as well as the development and implementation of rate, rule, and policy revisions

Detroit Metropolitan Area

Managed vehicle allocation activities for all North America divisional brands assigned. Provided support for regional distribution departments. • Worked closely with IT to improve inventory and order management applications and processes

Led several Executive level planning forums and workshops in support of General Motors future technology and innovation development. Enabled smooth operation of a global team in a continuously changing space.• Developed robust and strategic technology roadmaps based on consumer insights• Led weekly Innovation Planning Call with global colleagues to discuss new technologies and strategies

Managed multiple projects in support of General Motors Global Portfolio Planning activity. Responsible for successful execution of key analytical and administrative functions supporting the entire Planning team.• Provided business side leadership to IT for development and launch of Portfolio Planning application• Led several studies in market analysis, consumer demand, and brand fit for future vehicle portfolio

Responsible for the execution of strategic activities in support of the OnStar brand. Leveraged subscriber data and customer preferences to develop insights around crucial target market opportunities.• Increased subscriber retention rates through development and execution of creative go-to-market campaign strategies

Analyzed and reported key metrics relating to General Motors global sales activity, focusing on sales, market share and general business performance. • Provided analysis and reporting of preliminary monthly results to CEO and Automotive Strategy Board

Facilitated the effective operation of a large multi-disciplinary staff of 150 by assisting the executive director responsible for Global Market & Industry Analysis in communications, business management, and the conduct of departmental operations.

Oversaw the daily vehicle sales reporting function for General Motors North American operations. Managed all user support activities for vehicle sales analysis, including report creation and distribution, communications, and training. Supervised team of four market data analysts.• Provided business side leadership to IT for development and launch of the North America Sales Reporting web-enabled application, which standardized and automated all sales and stock reports delivered to leadership and field personnel

• Oldsmobile Business Planning Manager• Pontiac Grand Prix Brand Analyst• Chevrolet District Sales Manager• Chevrolet Customer Assistance Advisor (EDS)

Ma, Advertising / Marketing

Activities and Societies: Graduate Assistant in the College of Communication Arts & Sciences

Ba, Advertising / Communications