Steve Freeland Email & Phone Number

Detroit Metropolitan Area

• Facilitate, support, and enable sales team initiatives via a global planning process, innovation launches, KPI development/oversight, insight generation, and the implementation of key sales initiatives.
• Effectively guide Sales Administration Group as well as Sales Planning and related tools
• Customer Sales Teams’ relationship development and management
• Centralize processes and other organizational assets
• Supervise team of twelve Sales Planning/Operations professionals

Detroit Metropolitan Area

• Supported overall Product Management team activities and represented the customers and stakeholders of the product. Supported the business/customer/stakeholder relationship and drove associated deliverable work.
• Planned and communicated product roadmap priorities and strategy to key team members
• Recommended the nature and scope of present and future product improvements through deep analysis, understanding customers’ competitive landscape, and reviewing product specifications and requirements
• Proponent of modern software development practices (Agile)

Detroit Metropolitan Area

• Provided product management support to assigned region on pricing, statistical, regulatory, and marketing aspects of a given product or state. Responsible for gathering, monitoring, analyzing, and interpreting data for.
• Participated in the implementation of new products, programs, standards and/or procedures, as well as the development and implementation of rate, rule, and policy revisions

Detroit Metropolitan Area

• Managed vehicle allocation activities for all North America divisional brands assigned. Provided support for regional distribution departments.
• Worked closely with IT to improve inventory and order management applications and processes

• Led several Executive level planning forums and workshops in support of General Motors future technology and innovation development. Enabled smooth operation of a global team in a continuously changing space.
• Developed robust and strategic technology roadmaps based on consumer insights
• Led weekly Innovation Planning Call with global colleagues to discuss new technologies and strategies

• Managed multiple projects in support of General Motors Global Portfolio Planning activity. Responsible for successful execution of key analytical and administrative functions supporting the entire Planning team.
• Provided business side leadership to IT for development and launch of Portfolio Planning application
• Led several studies in market analysis, consumer demand, and brand fit for future vehicle portfolio

• Responsible for the execution of strategic activities in support of the OnStar brand. Leveraged subscriber data and customer preferences to develop insights around crucial target market opportunities.
• Increased subscriber retention rates through development and execution of creative go-to-market campaign strategies

• Analyzed and reported key metrics relating to General Motors global sales activity, focusing on sales, market share and general business performance.
• Provided analysis and reporting of preliminary monthly results to CEO and Automotive Strategy Board

Facilitated the effective operation of a large multi-disciplinary staff of 150 by assisting the executive director responsible for Global Market & Industry Analysis in communications, business management, and the conduct of departmental operations.

• Oversaw the daily vehicle sales reporting function for General Motors North American operations. Managed all user support activities for vehicle sales analysis, including report creation and distribution.
• Provided business side leadership to IT for development and launch of the North America Sales Reporting web-enabled application, which standardized and automated all sales and stock reports delivered to leadership and.

• Oldsmobile Business Planning Manager
• Pontiac Grand Prix Brand Analyst
• Chevrolet District Sales Manager
• Chevrolet Customer Assistance Advisor (EDS)

Ma, Advertising / Marketing

Activities and Societies: Graduate Assistant in the College of Communication Arts & Sciences

Ba, Advertising / Communications