Steve Gaskell Email & Phone Number

London Area, United Kingdom

London, United Kingdom

Sales leadership and P&L responsibility for SONY Mobile European Ecommerce, Retail & Distribution channels.On-line responsibilities include managing SONY Mobile D2C Ecommerce platform and its digital transformation strategy. C-level engagement across all key channel partners, including AMAZON.EU, multinational retailers & international distributors..

London, United Kingdom

Strategic Customers – agreeing growth targets and actions with regions. Track business progress against agreed targets and support regions to take corrective actionRelationship Management with pan-regional / Global retailer & distributor customers Streamline Operations – work with regions, Business Control and Operations functions to identify ways of.

Munich

• Responsible for Business Strategy & GoTo Market Plans
• Defining and developing Portfolio requirements
• Customer Mapping and Distribution Strategy
• Setting Pricing & Commercials for the Region
• KPI setting for Global, Regional, & Local GoTo Market Teams

• Reporting to Corporate Vice President:
• P&L responsibility for £400m T/O
• Sales, Marketing, & Distribution accountability
• Define Product & Pricing Strategy for Region
• Distribution accountability across 15 key countries
• Implemented complete re-organisation across 40 FTE’s

• P&L responsibility for £100m T/O
• Distribution accountability across 20 key countries
• Increased Sales by over 50%
• Carried out complete Distribution overhaul
• Established clear budget and sales incentive targets

• Global Product lead for Music Accessories
• Focus on devising creative Marketing Plans to deliver at Retail
• Direction for 300 Global Motorola stores for Accessory execution
• Created product governance to range planning

• Responsible for 10 European countries, for planning, & implementing Non Cellular Strategy
• Categories include Mobile Accessories, MP3 Players, Gaming Devices, Dect Phones and Printers
• £100m T/O, 5 million units, 30 key suppliers
• Controlling the Buying, Marketing, and Operations strategy for the Group

• Key initiatives include organising and structuring a new Centralised Buying Function
• Improving the Groups Commercial Trading Terms through leveraging the Buying Power of 10 European Countries
• Negotiating with suppliers for competitive advantage, which includes product exclusives, first to market opportunities, maximising supply chain, cost price advantages and marketing support.
• Establishing new incremental product areas: Bluetooth, Memory Cards, Connectivity, Power.

• £50m T/O, 2.5 million units
• Increased profits by 40% from 01/02 – 03/04
• Direct Sourcing – Managing Far East Suppliers, Freight Forwarding & Packaging facilities
• Developing direct relationships and fulfilment with all key manufacturers
• Buying & Marketing for Ringtones, Logos, Text messaging & Java content

• Marketing – Catalogue, POS, In-store Merchandising, Promotions, and Incentives
• Reporting – Establishing financial reporting for category management best practise
• Sales – Regular meetings with Operations to discuss delivery of stretched sales targets
• Training – Co-ordinating employee training & incentives
• Car Installations – Focus on developing Buying & Marketing for all Car Installations, hands free kits, Satellite Navigation & In-Car entertainment

• Reporting to Divisional Buying Director:
• Categories include keyboards, watches, audio, cameras, small electronics, and consumables
• New range concepts for incremental £10m account
• Sourcing and selecting product ranges.
• Developing and implementing pricing and promotion strategies.
• Preparation of business plans relating to product range, pricing, promotion and profitability.

Product - My position required a thorough knowledge of the company and competitor’s market positions. A large degree of sales and margin analysis required, leading into short-term forecasts, budget preparation and presentation. Price - Devised pricing strategies for in-house products against stock levels, margin requirements, promotional and competitor.

Duties included range construction / development and open-to-buy calculations, forecasting sales, promotions and deliveries. Grading stores for allocations, implementing price changes and projects to improve the departments effectiveness and efficiency. In charge of a Buyers Administrator, Junior Assistant Merchandiser and an Allocator.

2 months Store Operations, project completed and circulated to Director level and ideas implemented 3 months in Distribution, responsible for the allocation of mens sleepwear to over 80 stores.3 months Buying placement, raising orders, liasing and visiting suppliers and chasing deliveries. 4 months Merchandising, intensive training programme ready for an.

Master'S Degree, Msc Professional Practice In Sales Transformation

Selected for SONY's Global Sales Academy Masters Programme

Ba (Hons), Retail Management & Marketing