Steve Gaskell Email & Phone Number

London Area, United Kingdom

London, United Kingdom

Sales leadership and P&L responsibility for SONY Mobile European Ecommerce, Retail & Distribution channels.On-line responsibilities include managing SONY Mobile D2C Ecommerce platform and its digital transformation strategy. C-level engagement across all key channel partners, including AMAZON.EU, multinational retailers & international distributors. Defining Strategic KPIs, go-to-market plans and contract negotiations for SONY’s channel partners.Maintenance of operational excellence and governance to support business requirements.

London, United Kingdom

Strategic Customers – agreeing growth targets and actions with regions. Track business progress against agreed targets and support regions to take corrective actionRelationship Management with pan-regional / Global retailer & distributor customers Streamline Operations – work with regions, Business Control and Operations functions to identify ways of driving efficiencies/cost savings that can be re-invested to higher priority markets/customersStrategy - Defining Distribution & Retail strategic plans. Customer mapping, market sizing, SWOT and critical success factorsMaster Purchase & Framework agreements - Negotiation of tender agreements and commercial terms with Customers for contractual sign-off

Munich

• Responsible for Business Strategy & GoTo Market Plans• Defining and developing Portfolio requirements• Customer Mapping and Distribution Strategy• Setting Pricing & Commercials for the Region• KPI setting for Global, Regional, & Local GoTo Market Teams

Reporting to Corporate Vice President:• P&L responsibility for £400m T/O • Sales, Marketing, & Distribution accountability• Define Product & Pricing Strategy for Region• Distribution accountability across 15 key countries• Implemented complete re-organisation across 40 FTE’s• Categories include Sat Nav, Car Kits, Music & Mobile Accessories

• P&L responsibility for £100m T/O• Distribution accountability across 20 key countries• Increased Sales by over 50%• Carried out complete Distribution overhaul • Established clear budget and sales incentive targets

• Global Product lead for Music Accessories• Focus on devising creative Marketing Plans to deliver at Retail• Direction for 300 Global Motorola stores for Accessory execution• Created product governance to range planning

• Responsible for 10 European countries, for planning, & implementing Non Cellular Strategy• Categories include Mobile Accessories, MP3 Players, Gaming Devices, Dect Phones and Printers• £100m T/O, 5 million units, 30 key suppliers• Controlling the Buying, Marketing, and Operations strategy for the Group

• Key initiatives include organising and structuring a new Centralised Buying Function• Improving the Groups Commercial Trading Terms through leveraging the Buying Power of 10 European Countries• Negotiating with suppliers for competitive advantage, which includes product exclusives, first to market opportunities, maximising supply chain, cost price advantages and marketing support.• Establishing new incremental product areas: Bluetooth, Memory Cards, Connectivity, Power.

• £50m T/O, 2.5 million units• Increased profits by 40% from 01/02 – 03/04• Direct Sourcing – Managing Far East Suppliers, Freight Forwarding & Packaging facilities• Developing direct relationships and fulfilment with all key manufacturers• Buying & Marketing for Ringtones, Logos, Text messaging & Java content

• Marketing – Catalogue, POS, In-store Merchandising, Promotions, and Incentives• Reporting – Establishing financial reporting for category management best practise• Sales – Regular meetings with Operations to discuss delivery of stretched sales targets• Training – Co-ordinating employee training & incentives• Car Installations – Focus on developing Buying & Marketing for all Car Installations, hands free kits, Satellite Navigation & In-Car entertainment

Reporting to Divisional Buying Director: • Categories include keyboards, watches, audio, cameras, small electronics, and consumables• New range concepts for incremental £10m account• Sourcing and selecting product ranges.• Developing and implementing pricing and promotion strategies.• Preparation of business plans relating to product range, pricing, promotion and profitability.• All aspects of store implementation.

Product - My position required a thorough knowledge of the company and competitor’s market positions. A large degree of sales and margin analysis required, leading into short-term forecasts, budget preparation and presentation. Price - Devised pricing strategies for in-house products against stock levels, margin requirements, promotional and competitor activity whilst maintaining a competitive but profitable edge.Place - Liasing with merchandising and buying to ensure range plans are followed and that there was sufficient stock levels built into the right stores at the right time in-order to maximise sales.Promotion - Key areas included planning, implementing and evaluating all product / promotional launches, from brief to communication of implementation procedures to branches.

Duties included range construction / development and open-to-buy calculations, forecasting sales, promotions and deliveries. Grading stores for allocations, implementing price changes and projects to improve the departments effectiveness and efficiency. In charge of a Buyers Administrator, Junior Assistant Merchandiser and an Allocator .

2 months Store Operations, project completed and circulated to Director level and ideas implemented 3 months in Distribution, responsible for the allocation of mens sleepwear to over 80 stores.3 months Buying placement, raising orders, liasing and visiting suppliers and chasing deliveries. 4 months Merchandising, intensive training programme ready for an assistant merchandiser position.

Master'S Degree, Msc Professional Practice In Sales Transformation

Selected for SONY's Global Sales Academy Masters Programme

Ba (Hons), Retail Management & Marketing