Led sales operations for the largest sports complex in the Midwest, collaborating closely with 13 Sports Directors to develop andexecute comprehensive annual club and programming plans, while ensuring alignment with organizational goals and marketdemands. Coordinated substantial advanced planning across departments, including Marketing, Communications, PublicRelations, Operations and Concessions to optimize program success and enhance customer experience. Acted as a key advisor inSales, Marketing, Public Relations, Communications and Event Management, providing strategic counsel to maximize brandvisibility and program participation. Key achievements included:• Consistently increased top-line revenue for three consecutive years, achieving the most successful year to date in 2023.• Expanded social media presence and reach across various platforms, enhancing brand visibility by incorporating engagingvideo content into digital marketing strategies.• Streamlined organizational processes, significantly boosting efficiency and productivity across the entire organization.

Managed all digital activities across the Detroit Region dealership network of 182 dealers. Responsibilities included partnering with the FordDirect Detroit field team and oversight of six dealer contact personnel 100% focused on executing our digital go-to-market strategy. Digital acumen includes lead management, digital advertising, social media and reputation management, website development/strategy, SEM/SEO strategy, online retailing and customer relationship management.• Achieved highest regional digital close rate in nation at 13.4% and highest YOY increase (22 Regions)• Successful lead handling and high digital close rates led to Region achieving 101% of sales goals• Achieved Lead Response Time within 1 Hour for 66.7% of leads (top 5 in the nation)• Achieved a regional total dealership reputation.com score of 662 (highest in nation)• Launched digital retailing tool/experience (Ready Shop Go) across 93% of dealer network• Launched AutoAlert data mining CRM program across 50% of dealer network

Supervised team of 8 employees responsible for managing the Ford Lincoln Mercury dealership distribution network of 250+ dealers across the Detroit Region spanning three states. Executed the sunsetting of the Mercury brand across Detroit Region. Responsibility included all sales, marketing, advertising, distribution and market representation activities. Also responsible for delivering revenue ($2B+) and profit ($250M+) targets, including the management of over $10M in regional fixed marketing budget annually.• Consistently delivered 100+% of wholesale targets annually, resulting in two #1 final regional rankings onthe North American Sales & Marketing Balanced Scorecard (22 regions)• Strong sales, share and profit performance resulted in $600M+ in revenue, $100M+ in profit andincremental regional dealer advertising generations annually during tenure• Led development of the Detroit Region Business Plan annually (including action plans focused on deliveringall core business objectives, including sales, share, profits, customer satisfaction, e-Business and retail network operations/distribution

Led interface with 9 Ford Lincoln Mercury regional offices in the western half of the United States, as well as the Select Dealer Region (1,600 Select Dealers). Directly responsible for sales planning, production planning, financial & volume budget process and employee development.• Played active role in the development of an Electronic Wholesale tool to deliver a 50% reduction in vehicle wholesale time requirement and additional lead time in commodity/production planning)• Aligned western Regions and Division, including securing necessary resources to achieve regional objectives• Interacted with General Manager of Ford Lincoln Mercury Sales and Ford Executive Management team

Supervised 20 employees responsible for managing the Ford Lincoln Mercury dealership distribution network across the Boston Region, consisting of more than 250 Ford and Lincoln Mercury dealerships spanning 6 states.• Delivered 110% of wholesale budget resulting in $440M+ in revenue, $50M+ in profit and $1M in additionalregional dealer advertising generations• Delivered 100+% of Ford Division August & September sales targets• Led development of the Boston Region 2007 Business Plan, including a new network distribution strategy,targeted dealership consolidations and partnering actions between Ford & Lincoln Mercury franchisesSupervised 25 employees responsible for managing the Ford Lincoln Mercury dealership distribution network across the Florida Region, consisting of more than 175 Ford & Lincoln Mercury dealerships spanning 3 states. Responsibility included sales, marketing, advertising, distribution and market representation.• Led Region to #1 out of 17 National Rank in: YOY Car and Truck Sales during 2005; NADA Dealer Satisfaction survey during 2005 & 2006; and Ford & Lincoln Mercury dealer profits during 2005 & 2006• Delivered 102% of Ford Regional budget target and 146% of Lincoln Mercury Regional budget target• Managed $20M in regional fixed marketing budget

Led interface with 9 Lincoln Mercury Regional Offices in eastern United States. Responsible for sales and production planning, budget process and employee development. Worked with VP of Lincoln Mercury Division and Lincoln Mercury Senior Management team on all aspects of Lincoln Mercury sales and marketing activities. • Directly involved with a 50% improvement of Lincoln Mercury’s profitability performance during 2005• Contributed directly to Lincoln Mercury’s growth strategy during 2005 with a 5% sales increase and flat market share performance (in a down industry) through July 2005• Played an active role in the development and execution of Ford Division and Lincoln Mercury Division’s merger into Ford Lincoln Mercury Sales Operations, including the reduction of 34 Ford & Lincoln Mercury regional offices to 11 Ford Lincoln Mercury Market offices

Supervised 5 Zone Managers responsible for managing the Ford Lincoln Mercury dealership distribution network across the Chicago Metro District, consisting of more than 65 Ford dealerships spanning 2 states.• Regained truck leadership in Chicago over Chevrolet during 2003 through implementation of a comprehensive sales, marketing, inventory and advertising strategy• Delivered 100+% of wholesale targets resulting in over $100M in profitability• Received NADA sales contact score of 8.6/10, outpacing Ford national average and Asian benchmarks

Direct responsibility for complete marketing strategy across Puerto Rico and Ford Middle East & North Africa markets including product packaging, cycle plan development, product pricing, advertising, brand development, incentive planning, production forecasting, public relations, research and new product launches.• Implemented variable marketing programs in Puerto Rico to deliver $100M in incremental profit and a #1ranking among WDMO markets• Developed Middle East marketing and communications strategy, including establishment of first everprimary brand campaign in Saudi Arabia, Kuwait and the United Arab Emirates• Delivered 24,000+ units in the Middle East (102% of budget) and delivered $60M in incremental profit• Re-launched Explorer and Expedition across Middle East markets• Launched Customer Viewpoint process following comprehensive research project (6 countries)

Planned and executed national dealer meetings and contest/incentive trips within a $50M budget. Developed meeting formats to convey Ford Division’s Marketing & Sales strategy and priorities to the national dealer network of more than 3,500+ dealerships.• Efficiently managed $15M variable budget and $35M fixed budget• Coordinated and executed 2 national product launch ride & drives at national meetings (Focus & Escape) • Managed Ford Division’s 300/500 sales consultant recognition program