Account call coverage responsibility for Safeway - NorCal, Safeway Seattle, Safeway Portland, Raley's, Save Mart, Lucky, BevMo, Costco Bay Area, Costco PNW, CVS - West, Whole Foods NorCal Whole Foods PNW and Food Maxx. Accountabilities include securing new distribution, achieving printed feature ad support, increasing display execution and exceeding prior year volume.

Account call coverage responsibility for Safeway - NorCal, Raley's, Save Mart, Lucky, BevMo, Costco, CVS - West, Whole Foods NorCal and Food Maxx. Accountabilities include securing new distribution, achieving printed feature ad support, increasing display execution and exceeding prior year volume.Results achieved by presenting fact based presentations utilizing IRI data.

National call coverage responsibility for Safeway Corporate. Accountabilities include securing new distribution, achieving printed feature ad support, increasing display execution and exceeding prior year volume.Results achieved by presenting fact based presentations utilizing IRI data.

Responsible for managing major accounts in California. Accounts include: Safeway Corporate, Ralphs, Raley’s, Save Mart, Lucky, Stater Bros, Whole Foods Market, BevMo, Trader Joe’s, Fresh & Easy, CVS and Costco. Duties include securing new distribution, achieving printed feature ad support and increasing display execution.

Responsible for managing retail accounts in Northern California. Accounts include: Safeway, Raley’s, Save Mart, Lucky, Whole Foods, BevMo, Longs Drugs and Costco.

Snapple Beverage Group:Responsible for managing 2 DSD distributors, encompassing over 35% of total Division volume. Duties include P&L management and forecasting, while developing sales incentives to ensure executional excellence. Responsible for setting and presenting sales objectives and programs at monthly distributor sales meetings.

Responsible for educating 160 Doctors, 95 Pharmacies and 5 hospitals on the appropriate use of 3 pharmaceutical drugs. Aciphex, Propulsid and Sporanox. Conduct bi-weekly teleconference programs with Doctors. Coordinate programs utilizing distinguished speakers.

Created organizational sales structure that managed distributor network more effectively. Developed growth programs for network. Lead a team of 4 Distributor Managers supporting 20 distributors. Expanded distribution into new markets exceeding volume and profit expectations.

The Perrier Group of America:Produced $25 million in sales revenue utilizing broker system. Introduced new products to all major accounts. Responsible for pricing, forecasting, P&L management, category management, developing goals and implementing strategic tactics.

Accountable to develop aggressive tactics to achieve sales objectives in territory generating $8 million in annual sales. Trained, coached and motivated 25 reports to attain individual sales goals for all channels of business including retail, full service vending, fountain, wholesalers, caterers and hotels. Responsibilities include sales, merchandising and delivery – bulk and conventional sideloaders.