Steve Hall is an experienced entrepreneur and business leader with a wealth of experience. A curious approach to understanding consumer purchase decisions led to a successful and interesting career. Some of the accomplishments include pioneering Bicycle helmet and RTA kitchen cabinet businesses; inventing Integrated Mobile Food Solutions with national accounts in the food service industry; executive merchandising leadership positions with Home Depot and Hudson Bay. ​​ Steve was a founding partner in Simpli-Home Ltd a designer and product supplier to major retailers. The company developed strong worldwide sourcing infrastructures and relationships with Sr retail partners growing into a major supplier of outdoor and indoor living products. Simpli-home pivoted to become an early-stage Online provider of indoor furniture and decor. Quickly becoming a leader in the category and integrated supplier to over 30 major web platforms. Simpli-Home was honored as one of Canada's fastest growing companies for 3 consecutive years. ​​As a long-term user of sleep therapy and observer of the diagnostic and patient support process it is evident there are tremendous gaps and opportunities to create a new patient focused sleep care infrastructure and business. ​