• Responsible for the development and implementation of the company’s new business strategy in the Southern region.• Management of the Sales Team for the Southern Region - set targets, define strategies; develop into a high performance and coherent team.• Strategically manage a portfolio of the company’s most valued accounts on a national basis e.g. Beales, Morley Stores, Roys of Wroxham, JJ Wilson & others in the Garden Centre Sector.• Organize and managed trade shows & related marketing activities

• Increased sales volume by 10% per annum across business area of 40 wholesalers and 50 retailers.• Established and developed relationships with customers ensuring products achieved and maintained a high profile.• Interpreted national marketing data and applied it to meet local conditions.• Ordered products through computerised system with ASPON PX4 terminal

• Substantially increased sales across 20 Boots stores, controlling 4 staff in each location.• Identified staff training needs, monitored and increased performance through coaching and training in interpersonal skills.• Maintained optimum stock level in each store, liaised with buyers and other store managers• Presented business review data to senior Boots and Max Factor management