During my tenure I’ve helped grow income by 111%, from £6.2m to £13.1m.Member of the Executive Leadership Team and board of Trustees, reporting directly to the CEO, with shared responsibility for developing and delivering organisational strategy.Responsible for strategic leadership of a team of 32 responsible for individual giving, digital marketing, trusts and foundations, major giving, corporates, community, events, marketing, and communications to support organisational… Show more During my tenure I’ve helped grow income by 111%, from £6.2m to £13.1m.Member of the Executive Leadership Team and board of Trustees, reporting directly to the CEO, with shared responsibility for developing and delivering organisational strategy.Responsible for strategic leadership of a team of 32 responsible for individual giving, digital marketing, trusts and foundations, major giving, corporates, community, events, marketing, and communications to support organisational objectives.Key achievements• Delivered record income of over £13.1m, managing a budget of £2.7m with an income-to-expenditure ratio of 21%.• Secured a 2-year Summer Fundraising Partnership with Pets at Home, raising over £1m and delivering national awareness across 450 stores and online.• Raised prompted brand awareness from 55% to 72%, through social media, PR and brand partnerships.• Led the development of a new 3-year legacy and in-mem marketing strategy and framework, securing increased investment from board. Annual legacy income is £6-8m with a pipeline of £10-11m.• Built a highly engaged Facebook community of 114,000, organically reaching over 1 million a month.• Launched new products including a Weekly Lottery, The 28 Challenge and Paws Appeal collections, generating additional revenue of over £150k in year one.• Implemented goDonate and Shopify to improve the online donation and shopping user experience, overseeing creation of CRM marketing automation funnels (Microsoft Dynamics 365). Show less

• Collaboratively created the five-year fundraising and marcomms strategy.• Increased income by 119% over five years, from £775k to £1.7m.• Managed and developed the 'sponsor a puppy' product, predominantly using Paid Social, Paid Search and Programmatic to increase the number of supporters who donate monthly from 6,000 to over 20,000 while reducing attrition from 21% to 18%.• Led marketing planning and activities, including helping to grow our volunteer base from 1,500 to 3,000… Show more • Collaboratively created the five-year fundraising and marcomms strategy.• Increased income by 119% over five years, from £775k to £1.7m.• Managed and developed the 'sponsor a puppy' product, predominantly using Paid Social, Paid Search and Programmatic to increase the number of supporters who donate monthly from 6,000 to over 20,000 while reducing attrition from 21% to 18%.• Led marketing planning and activities, including helping to grow our volunteer base from 1,500 to 3,000 over a five-year period, recruiting 5,000 walkers for our annual Great British Dog Walk series• Led the content and SEO strategy to generate 700,000 visits annually to our websites.• Responsible for e-commerce marketing (£150k yearly income).• Launch and ongoing marketing for a deaf and dog friendly on-site restaurant, transforming Hearing Dogs from a closed site into a community hub, attracting 30,000 customers a year, and turning over £600,000 annually. Used the space to promote key charity messages. Show less

• Ran direct and digital marketing activity across acquisition and retention, including paid social and search, and segmented email and direct marketing journeys.• A/B tested key landing pages, increasing puppy sponsorship conversion rate by 72%.• Built a data analysis model to predict key metrics including cost per acquisition, break-even point, and lifetime value.• Developed and implemented the new charity vision and key messaging moving the focus to isolation and loneliness –… Show more • Ran direct and digital marketing activity across acquisition and retention, including paid social and search, and segmented email and direct marketing journeys.• A/B tested key landing pages, increasing puppy sponsorship conversion rate by 72%.• Built a data analysis model to predict key metrics including cost per acquisition, break-even point, and lifetime value.• Developed and implemented the new charity vision and key messaging moving the focus to isolation and loneliness – improving our case for support. Show less

• Led the redevelopment of the Hearing Dogs website onto Episerver (now Optimizely), including integration with Microsoft Dynamics, and the ongoing digital content strategy.• Used digital storytelling to create a highly engaged community on Facebook and Twitter.• Created and developed a successful inhouse creative and video team.

Founded and ran a charity which raised money to help build Simakakta Community School in Zambia. Fundraising was primarily achieved through digital storytelling. I also carried out a variety of part-time work alongside this project.

Successfully managed projects for a range of clients including Cancer Research UK, RAF Benevolent Fund and Plan UK. My remit covered legacies, direct marketing strategy and implemenation, annual reviews, newsletters, campaign materials, supporter magazines and digital projects. I also kick started Burnett Works digital offering during my time at the agency.

Managed the UK office. Responsible for all fundraising, liaison with projects in Ethiopia, finance and administration. Raised £2.6million for 15 projects, primarily through direct marketing. I also conducted pitches for print, list buying, database and fulfilment services during my time at the Charity.