Managing the Digital Strategy team, which is responsible for the following business lines: Membership, Automotive, CAA Rewards (Loyalty), P & C Insurance, Travel Insurance, Travel, Advocacy, and Retail.

Responsible for developing and executing digital marketing programs for the following business lines: Membership, Automotive, CAA Rewards.

• Develop, manage and execute social media strategy• Plan and develop email marketing campaigns• Update and create new content for gnc.ca• Provided reports on site analytics, social media insights, and email campaigns. • Reach new and existing customers by working with third-party marketing platforms and partners.• Designed digital assets for display ads, social media posts, and banners on gnc.ca, as well as provided print assets for in-store use. • Collaborate with Brand Directors on digital marketing campaigns to promote new product lines and special offers.• Worked closely with Children’s Miracle Network to raise funds through special events such as Miracle Challenge, Balloon Sales, and other programs.