Steve Humble Email and Phone Number
As an innovative C-suite executive and Emmy Award winner, I have dedicated over three decades to transforming traditional media and marketing entities into digital powerhouses. My expertise lies in steering multimillion-dollar P&L growth, fostering digital transitions, and mentoring emerging leaders.At Virginia Public Media and the Martin Agency, I helmed significant digital transformations, increasing brand engagement and financial performance. My strategic vision and creative execution resulted in pioneering content across TV, digital, and podcasts, garnering national acclaim and elevating organizational profiles.As a founder and creative leader, I've consistently transformed concepts into profitable business units, driving innovation and capturing new market opportunities. My efforts in developing Emmy and Cannes-nominated content and leading high-performance teams are testament to my commitment to excellence in the media industry.In board roles, I focus on leveraging my vast experience to drive digital innovation, strategic rebranding, and revenue generation. My approach has been instrumental in guiding both companies and nonprofits through transformative phases, consistently delivering impactful and sustainable results.I bring a proven track record of operational excellence, creative strategy, and P&L management, making me a valuable asset to any corporate board seeking growth and transformation in the fast-evolving media landscape.Let's connect to explore how my blend of creative strategy, leadership, and digital acumen can drive your organization's next phase of growth.Areas of expertise:Digital Media Transformation | Strategic Leadership & P&L Management | Creative Content Development | Board Member | Emmy Award-Winning Media Production | Revenue Generation & Brand Development | Innovative Project Execution
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Chief Content OfficerVpm May 2019 - PresentRichmond, Virginia, United StatesIn this role, I helped revolutionize VPM from a local station into a dynamic, modern media powerhouse, leveraging a $160M transformation to innovate original content and digital strategies. Additionally, I redefined the organization's trajectory by spearheading rebranding efforts, digital expansion, and content diversification to enhance brand engagement and trust. Leadership impact:➣ Strategic Rebranding: Propelled VPM's rebranding from "The Community Idea Station" to "VPM: Virginia Public Media." Raised brand engagement and elevated the organization's rank in news net trust.➣ Digital Transformation: Transformed the organization into a digitally focused entity. Gained a large increase in web traffic and a dramatic rise in social media presence, and stabilized traditional TV and radio platforms.➣ Content Innovation: Positioned VPM as a key player in local/national media by producing several nationally acclaimed documentaries/series and two national podcasts with 1M+ downloads each that were top-ranked on Apple podcasts.➣ Revenue Generation: Built a lucrative nonexclusive licensing strategy and created a VPM channel on Amazon; partnered with streaming platforms like Tubi, Pluto TV, and Roku. Acquired/revitalized Style Weekly to double revenue in two years and boosted digital engagement.
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Co-FounderHue+Cry Jan 2015 - PresentRichmond, Virginia, United StatesAs the founder of the brand Hue&Cry, I conceptualized/scaled the innovative creative service/production company within Martin. I helmed concept development/design/animation (2D/3D/character/stop-motion) for high-end campaigns such as Oreo's "Wonderfill."Additionally, I was instrumental in growing business operations to $3.3M in annual sales with a 15-member team, resulting in an independent spin-out/acquisition. -
Chief Operating OfficerThe Martin Agency Feb 2018 - May 2019Richmond, Virginia AreaAs the COO of the Martin Agency, I redefined a print-centric firm into a television and digital production leader by leading initiatives that doubled agency billings while managing a formidable $40M annual client production spend. In this role, I was recognized for innovating profitable internal business ventures that marked a transformative era in agency history.➣ Strategic Leadership: Transformed the agency from print-centric operations to a TV production and digital leader by catalyzing a dramatic surge in billings and expertly steering a $40M annual production budget.➣ Entrepreneurial Business Management: Harnessed new revenue streams and elevated agency market stance by launching/scaling lucrative internal units like Running with Scissors, Studio Square, and Hue&Cry. ➣ Team & Operations Management: Revolutionized production and digital processes to achieve peak operational efficiency by hiring and mentoring a talented 100-member team.➣ Fiscal Strategy & P&L Oversight: Reinforced the agency's financial strategy by working with the CFO to strategize multimillion-dollar P&L strategies, negotiate client contracts, and implement comprehensive talent plans. -
Svp Managing Director Production And DevelopmentThe Martin Agency Jan 2009 - Feb 2018Richmond, Virginia, United StatesIn this role, I led a dynamic team in the production and development of a wide range of projects. My role encompassed strategic oversight of diverse initiatives, from digital media to traditional marketing campaigns. I was instrumental in integrating innovative technologies and creative approaches, enhancing the agency's competitive edge. My tenure was characterized by effective team management, fostering collaborative environments, and driving significant advancements in project execution and client engagement across various sectors.➣ Digital Studio | 2010In this project, I steered a transformative/profitable turnaround of an underachieving digital studio and converted it into a project-centric service hub by refining project scopes, workflow, and staffing. I harnessed $3M in annual revenue with a dedicated 15-member team with expertise in UX/UI, digital advertising, website management, and mobile app development.
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Svp Director Of Broadcast ProductionThe Martin Agency Jul 2002 - May 2009Richmond, Virginia, United StatesIn this role, I elevated the agency's broadcast production capabilities. My responsibilities included managing a comprehensive spectrum of broadcast projects, overseeing everything from initial concept development to final delivery. I successfully navigated the evolving landscape of media production, implementing cutting-edge techniques and technologies. My leadership ensured the delivery of high-quality, impactful content, establishing the agency as a leader in broadcast excellence. My tenure was marked by a strong focus on innovation, team leadership, and delivering projects that resonated with diverse audiences.➣ Running with Scissors | 2008In this project, I built full-scale post-production service in Virginia and minimized travel for the internal team. Here, I revitalized comprehensive business plan, recruited industry-leading talent, and offered diverse visual design offerings catering to high-profile clientele such as GEICO, Oreo, and UPS. I also expanded operations to generate $4M in annual revenues, leading to strategic divestiture in 2012.➣ Studio Square | 2008In 2008, I launched an independent division focusing on innovative digital point-of-sale and in-store advertising for the top-tier retailer Walmart. Here, I crafted dynamic content for leading CPG brands, including Kellogg's, Heinz, and Kraft, with a 35-member talented team. Our team was able to captivate 140M viewers weekly by leveraging the largest in-store advertising national network. We also gained $13M in new annual revenue that culminated in the division's strategic sale in 2017.
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Vp Executive ProducerThe Martin Agency Nov 1999 - Jul 2002Richmond, Virginia, United StatesAs the Executive Producer, I played a crucial role in shaping the agency's production division. My responsibilities encompassed overseeing the entire production process for various media campaigns, from strategic planning and budgeting to execution and post-production. I was instrumental in spearheading collaborative efforts with creative teams, clients, and external production houses, ensuring the seamless delivery of high-quality content that resonated with target audiences. My leadership in this role was defined by a keen eye for detail, a commitment to creative excellence, and the ability to manage complex projects under tight deadlines, significantly contributing to the agency's reputation for outstanding production quality.
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Founder & Ceo - Formally Rewired Production ManagementFast Channels Network 2002 - 2009Richmond, Virginia, United StatesAs the founder and CEO of the company, I spearheaded a multimillion-dollar fundraiser to ideate/launch a groundbreaking digital contract management platform for SAG talent in broadcast productions. Its successful performance was instrumental in its acquisition by Fast Channel Network. -
Senior ProducerFcb Chicago 1995 - 1999Richmond, Virginia, United States -
Vice President & Senior ProducerCampbell Ewald Jun 1994 - Jun 1995Richmond, Virginia, United States -
ProducerLeo Burnett Jul 1989 - Jun 1994
Steve Humble Education Details
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Communication And Media Studies
Frequently Asked Questions about Steve Humble
What company does Steve Humble work for?
Steve Humble works for Vpm
What is Steve Humble's role at the current company?
Steve Humble's current role is Emmy & Cannes Winning C-Suite Executive & Board Leader | Chief Content Officer at Virginia Public Media | Media & Advertising Transformation Expert | Creative Strategy & Digital Innovation.
What schools did Steve Humble attend?
Steve Humble attended University Of Iowa.
Who are Steve Humble's colleagues?
Steve Humble's colleagues are Sarah Huebsch Schilling, Kal Bracey, Leslie Bretz, Gabriel Aref, Shawn Freude, Shaban Athuman, Jo Ann Cardwell.
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