Founder & Ceo
Current
Crush
Rexburg, Idaho, United States
• Launched artisanal cafe and crepes store, bootstrapping to mid six-figure revenue in the second year of operations • Generated $400,000 annual revenue in last twelve months achieving 210% (2.1X) year-over-year growth• Streamlined operations and reduced COGS 4% on average each quarter by negotiating strategic partnerships with local suppliers, designing comprehensive employee training and store manuals, and using data-driven inventory management system• Cultivated a collaborative and entrepreneurial team culture with 20+ employees initiating creative projects and new product offerings to grow store’s brand presence and sales• Developed a successful small business partnership program, mentoring 8+ women and student entrepreneurs designing local consumer products to leverage storefront, business development and peer education opportunities• Conducted thorough market and customer experience research to capitalize on 24% returning customer trend and 95% customer satisfaction survey results• Managed digital marketing strategy across Google, Facebook, Instagram, Tiktok and Crush Ambassadors program which expanded brand reach to more than 5,000 followers collectively and 100,000 views of reels content• Spearheaded various community-driven events including city’s first Restaurant Week to foster a thriving small business community in Rexburg and awarded City of Rexburg’s Business of the Month