As the Design Director at TAG Retail, I assist a team of creative and talented designers who deliver innovative and engaging retail solutions for global clients. With over 17 years of experience in product design, POS, packaging and new business development, I have a passion for creating impactful and memorable customer experiences that drive growth and loyalty.I work closely with our clients to understand their needs, challenges, and goals, and provide strategic guidance and direction on how to optimize their retail presence and performance. I also oversee the design and execution of end-to-end retail projects, from concept to activation, ensuring quality, consistency, and alignment with the brand vision and values. Some of our recent successes include launching a new line of creative displays for a leading FMCG company, winning a large contract with a pharmaceutical giant, and designing industry award winning POS for a high-end consumer brand.