Steve Tate Email and Phone Number
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➥ I am a resourceful, creative, and focused professional with a seasoned executive marketing background, a history of optimizing customer/member outreach operations, and a talent for aligning teams around common goals. I combine over 2 decades’ experience providing marketing leadership, vision, and strategic direction for multiple high-profile organizations; delivering an optimized customer experience across all marketing touchpoints; leading a suite of integrated marketing initiatives to deliver against key growth and KPI goals; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization.➥ I am an agile thinker who is highly adaptable and quick on his feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success.➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively.➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in his team. I have the ability, expertise, and coaching skills to drive my team to success.☛ Key Skills ☚+ Team Leadership & Development+ DTC Ecommerce Sales+ Lifecycle Marketing+ Brand Messaging & Development + Go-to-Market (GTM) Strategies+ Project Management & Oversight+ Streaming Media+ Subscriber Acquisition+ Multi-Channel Marketing+ Digital Marketing & Advertising+ User Engagement+ Growth Marketing+ Data Analytics+ Product Marketing & Launch+ New Business Development
Tate Theatrics
View- Website:
- tatetheatrics.com
- Employees:
- 1
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Founder, Chief Marketing OfficerTate TheatricsBerkeley, Ca, Us
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Svp Marketing & CommunicationsAmerican Marketing Association (Ama) San Francisco Chapter Jan 2023 - PresentSan Francisco, California, United StatesAMA SF is the original chapter of the national American Marketing Association serving 1.2M marketing and sales professionals. As SVP of Marketing & Communications, I am accountable for leading a team of ten volunteer marketers to manage all aspects of day-to-day B2B marketing operations. I oversee a suite of initiatives to advertise association events, build partnerships with strategically aligned organizations, drive brand awareness, and fuel membership growth.Among my accomplishments, I have:➥ Led a range of events including pop-up marketing events, a career fair, and networking events (encompassing resume reviews and live employer meetings) for an audience of up to 100 professionals. ➥ Received consistently positive feedback related to event utility, diversity, and marketing effectiveness.➥ Cultivated partnerships with high-profile organizations such as Google, Salesforce, and UC Berkeley; leveraged social media and content marketing to champion their causes.➥ Employed media outreach and social media campaign development to drive brand visibility and audience engagement.➥ Recruited a highly qualified team of 10 volunteer marketers; ensured they were fully trained, supported, and optimally positioned to deliver sustained value for the organization and its member base. -
Chief Marketing OfficerBerkeley Repertory Theatre Mar 2020 - Aug 2022Berkeley, California, United StatesAs Chief Marketing Officer, I was responsible for leading an 8-member marketing department (including a Director of Digital Communications) to manage all marketing activities on a $1MM budget and deliver against key revenue goals.Here are some of the ways I’ve made positive contributions to business performance:➥ Led a comprehensive rebranding effort; designed a go-to market (GTM) strategy encompassing marketing campaigns, advertising, and digital content to reach a younger audience.➥ Introduced dynamic pricing and overhauled the website to deliver a seamless customer experience.➥ Revamped the marketing mix from 30% digital to 80% digital to modernize the brand image.➥ Exceeded pre-pandemic season ticket sales by 116%.➥ Delivered a 118% increase in YoY average single ticket price.➥ Attained record-setting top ticket prices, exceeding show goals by up to 167% despite pandemic conditions.➥ Developed new package offerings; attained $3MM in subscription revenue in 6 months.➥ Negotiated a partnership with a digital streamer to diversify customer acquisition channels.➥ Built a diverse team of top talent.➥ Embedded DEI best practices in all aspects of talent acquisition activities.➥ Established a new video department; diversified revenue streams by 30%. -
Founder | Head Of Marketing | ProducerTate Theatrics Jan 2009 - Feb 2020New York, New York, United StatesIn 2009, I established an entertainment company to provide integrated marketing and theatre producing services for global clients including Broadway companies, arts organizations, film and television properties, touring companies, stage-to-film broadcasts, and immersive productions. I recruited a team of freelancers to drive content creation, social communications, and campaign management operations.Some of my key contributions include:➥ Managed all day-to-day activities to ensure the profitable operation of the business – from production planning through venue management, event planning, and project management.➥ Led digital advertising and social campaigns to ensure commercially successful show launches.➥ Leveraged social media marketing to drive digital access package sales.➥ Strategized pricing for individual productions and increased subscription revenue by ~200%. ➥ Built a broad portfolio of high-profile clients inclusive of award-winning artists such as Stephen Schwartz and Backstreet Boys’ Howie Dorough, venue operators, and international collaborators to produce highly differentiated entertainment experiences.➥ Increased social media followers by 5x; scaled annualized revenue by ~400%.➥ Produced 200 videos garnering 2.5M views; nominated for Mashable’s ‘Best Brand Use of YouTube’ Award.➥ Invited as a guest speaker at various arts and digital marketing conferences.➥ Delivered lectures in marketing at UC Berkeley.
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Head Of MarketingAtlantic Theater Company Sep 2013 - Jun 2016New York, New York, United StatesAs Head of Marketing, I was tasked with leading a 4-member team to manage all aspects of marketing operations and drive subscription revenue, ticket sales, and student enrollment to the NYU Acting School on a $600K annual budget. Among my accomplishments, I led a comprehensive rebranding initiative and redefined brand standards (tone, style, visuals) to expand brand appeal.Some of my additional contributions include:➥ Reimagined subscription products; introduced dynamic pricing to drive continued revenue growth and profitability.➥ Facilitated a 120% lift in subscription sales, a 15% increase in student enrollment, a 40% increase in attendance rates, and a 200% increase in single ticket sales over 3 seasons.➥ Developed content for marketing campaigns, resulting in record-breaking advanced sales and 10x social growth.➥ Led multi-channel marketing campaigns (including print/online/direct mail/radio/outdoor advertising).➥ Overhauled the website to optimize conversion rates.➥ Negotiated partnerships with leading vendors; scaled partnership revenue by 60%.➥ Recruited a world-renowned designer to launch the new brand which was featured in a Netflix documentary “Abstract: The Art of Design”. -
Head Of International Marketing, Nt LiveNational Theatre Nov 2011 - Apr 2013London, England, United KingdomI was the North American Head of Marketing for National Theatre Live (NT Live) promoting sales to their boundary pushing and industry-leading performance capture initiative, NT Live.Some of my contributions include:➥ Built an integrated lifecycle marketing strategy that brought the new product to a global level, communicated the prestige of the brand, and pushed beyond the confines of local and domestic marketing channels.➥ Managed teams across two continents and opened the US satellite office, NT America ensuring strategies and brand promotion were cohesive among the hundreds of independent cinemas, theatres, and arts organizations within the NT Live network.➥ Built robust SEO/PPC, lead generation, and data mapping campaigns to help identify potential customers in underdeveloped regions setting new audience records that reached a worldwide audience over one and a quarter million.➥ Generated an online presence with paid media, social media, and customer acquisition research across internal departments, external advertising and PR firms, and international cinema distributor. -
Senior Account Executive, Promotions SupervisorSituation Interactive Feb 2006 - Dec 2008New York, New York, United StatesI joined Situation Interactive in 2006, where I provided digital advertising and web development solutions for a tech startup’s live entertainment clients. I employed mobile, social, video, and web advertising to drive sales and brand visibility.Some of my key contributions include: ➥ Established a solid foundation and marketing infrastructure, enabling the team to scale from 5 to 60 employees. ➥ Collaborated with leading brands including Disney, Hairspray, Spring Awakening, A Chorus Line, and Blue Man Productions.➥ Developed budgets and advertising plans to target specific segments.➥ Championed the early adoption of online technologies to develop innovative, ROI-driven promotional campaigns. -
Account ExecutiveTmg - The Marketing Group Feb 2005 - Jan 2006New York, New York, United States -
Program Director: Young Performers' WorkshopLa Jolla Playhouse Sep 2000 - Aug 2004La Jolla, Ca
Steve Tate Skills
Steve Tate Education Details
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Frequently Asked Questions about Steve Tate
What company does Steve Tate work for?
Steve Tate works for Tate Theatrics
What is Steve Tate's role at the current company?
Steve Tate's current role is Founder, Chief Marketing Officer.
What is Steve Tate's email address?
Steve Tate's email address is st****@****rep.org
What schools did Steve Tate attend?
Steve Tate attended University Of California, San Diego.
What skills is Steve Tate known for?
Steve Tate has skills like Social Media, Social Media Marketing, Advertising, Theatre, Marketing, Entertainment, Arts Administration, Marketing Strategy, Nonprofits, Online Marketing, Digital Media, Online Advertising.
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Steve Tate
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3cable.comcast.com, comcast.com, comcast.net2 +150522XXXXX
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Steve Tate
Charlotte, Nc4staples.com, westrockcoffee.com, westrockcoffee.com, gmail.com
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