Steve Kraft's Location
Ambler, Pennsylvania, United States, United States
Steve Kraft's Contact Details
Steve Kraft work email
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Steve Kraft personal email
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Steve Kraft phone numbers
About Steve Kraft
Accomplished product manager with experience leading marketing and product management for business services, telecommunications, energy and consumer products. Seasoned in leading in-depth market analysis, product innovation and development, marketing strategy and operational execution. Skilled in business plan development, budget planning, and P&L functions.Contact Info267-644-5880thekrafts@comcast.net
Steve Kraft Work Experience Details
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Product ManagerWedgewood Pharmacy Feb 2019 - PresentSwedesboro, Nj, Us -
Product ManagerModspace Jun 2010 - Feb 2019Berwyn, Pa, UsDeveloped new product innovations and complementary value add service products to drive revenue attachment and return on investment capital (ROIC) for the largest mobile office leasing business in North America. Partnered with sales, operations, IT and engineering teams to drive product penetration, operational efficiencies and revenue through 12 sales districts encompassing 76 US and Canada branch office locations. Developed sourcing, fulfillment and go-to-market plans both internally and externally with strategic 3rd party suppliers including billing and customer support. -
Product Manager - Comcast Corporate Video Business UnitComcast Cable 2009 - Jun 2010Philadelphia, Pa, UsDirected key product initiatives for the corporate video business unit resulting in increased network capacity and improved competitive video product positioning.• Managed national bandwidth reclamation of 50 channels of spectrum to free up bandwidth for DOCSIS 3.0, over 100 linear HD channels and more video on demand. Key contributions included Scrum meetings, issue log tracking, business acceptance testing, penetration performance dashboards, self-install kit order/payment portal, customer experience tracking, marketing communications and market by market go/no-go launch readiness management. • Developed roadmap for the launch of new digital interactive program guide software to 5 million Cisco and 15 million Motorola digital set top cable boxes. Deliverables included technical deployment schedule, marketing playbook and training program. Key contributions included business requirement & use case development, Scrum meetings, issue log tracking, business acceptance testing, and go/no-go launch readiness assessment.• Initiated video programming Source ID clean-up and launch of “IN HD” product enhancement which delivered a direct channel hyperlink to High Definition content from a Standard Definition channel. Developed national marketing strategy and tactics to communicate to over 15 million end consumers.• Developed business requirements and use cases for external hard drive product to expand DVR storage capacity. -
Product Manager - Advanced Video ServicesComcast Cable Jan 2005 - Jan 2009Philadelphia, Pa, UsChampioned performance of advanced video products including Digital Cable, Video-On-Demand, High Definition, Digital Video Recorders, Premium Network Services and Ethnic Programming Tiers to over 2 million households generating over one billion in annual revenue. Product expert for video product revenue streams, package construction, pricing, and sales channel strategy. Created annual subscriber budgets and monthly performance forecasts for revenue, source of sale and operating income. • Managed advanced video product team to deliver $4 billion in revenue and 700,000 in new revenue generating units.• Initiated new software and product line extension deployments including interactive program guides, video rich navigation, voice activated remote control, linear and On Demand programming, digital video recorders and more. • Increased digital subscriber penetration from 45% to 80% and HDTV/Digital Video Recorder subscriber penetration from 10% to 34% through sell-in, channel migration and cross sell marketing strategies.• Recognized as Leader – Selected as one of 45 annual Comcast high impact leaders to receive the Comcast FOL Leadership Program.
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Marketing ManagerComcast Cable May 2001 - Jan 2005Philadelphia, Pa, UsDeveloped and executed subscriber marketing strategy for the Comcast Philadelphia region. Directed overall acquisition, upgrade and retention strategies for Basic Cable, Digital Cable, Premium Services, Pay-Per-View, Video-On-Demand, Ethnic Programming, High Speed Data, HDTV and Digital Video Recorders.• Directed $14 million annual marketing budget. Managed 7-member area marketing team and 35-seat inside sales team.• Added over 200,000 revenue generating units including HDTV, Digital Video Recorder, High Speed Data and Digital Video subscribers. Increased response rates by more than 100% through development of benchmarked segmentation, pricing and creative testing initiatives.• Facilitated successful new product launches and product line extensions including Video-On-Demand, DVR, HDTV, and digital program guide software updates through a matrix leadership structure including Engineering, Technical Operations, Finance, and Customer Care.
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Marketing ManagerWorldgate Communications, Inc. Jan 2000 - May 2001UsPartnered with top Cable TV operators including Charter, Comcast, Buckeye, Blue Ridge Cable and Cogeco to develop customized go-to-market product launch strategies for interactive TV products. • Initiated, created and produced affiliate launch kit providing a simple path for cable TV affiliates to follow for a successful launch of Internet on TV and interactive program guide products to new and existing cable subscribers. Deliverables included marketing calendars, tactical plans, direct response creative and on-air video resources to educate and acquire subscribers. • Executed user experience focus group market research strategies for WorldGate Interactive TV services and the TV Gateway digital interactive program guide -
Marketing ManagerExelon Energy Jan 1999 - Dec 1999Baltimore, Maryland, UsInstituted marketing strategy and life cycle management for the sale of electricity to a newly launched Pennsylvania deregulated residential market. Established the positioning analysis and direct marketing tactics to motivate the market. Conducted major market segmentation and targeting assessment in support of direct marketing campaigns. Managed deregulated energy marketing budget and P&L performance. Targeted, acquired and retained over 140,000 high usage residential electric customers in the Greater Philadelphia Metropolitan Area. Delivered over 1 billion residential kilowatt-hours and over $7 million in annual revenue in initial year. -
Marketing Manager - Ne RegionPrimestar Satellite Tv (Now Directv) Oct 1996 - Jan 1999Managed the planning and execution of direct response marketing across a fourteen-state region for a national satellite television service. Initiated comprehensive national, regional and local direct response campaigns and media schedules in support of acquisition and upgrade strategies. Directed marketing communication plans across nine field operation locations in support of direct sales, technical operations and local field marketing team.
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Advertising Agency Account ExecutivePhase One Graphic Resources Jan 1994 - Sep 1996Orchestrated marketing strategy, product positioning, and tactical creative execution for a diverse client base including consumer products, commercial and business to business accounts.
Steve Kraft Skills
Direct Marketing
Strategy
Marketing Strategy
Marketing
Telecommunications
Product Management
Sales
Product Marketing
Advertising
B2b
New Business Development
Cross Functional Team Leadership
Contract Negotiation
Marketing Communications
Direct Mail
Mergers And Acquisitions
Management
Business Development
Lead Generation
Sales Operations
Start Ups
Strategic Partnerships
Salesforce.com
Leadership
Strategic Planning
Account Management
Team Building
Direct Sales
P&l Management
Steve Kraft Education Details
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Penn State UniversityAdvertising
Frequently Asked Questions about Steve Kraft
What company does Steve Kraft work for?
Steve Kraft works for Wedgewood Pharmacy
What is Steve Kraft's role at the current company?
Steve Kraft's current role is Product Manager at Wedgewood Pharmacy.
What is Steve Kraft's email address?
Steve Kraft's email address is th****@****ast.net
What is Steve Kraft's direct phone number?
Steve Kraft's direct phone number is +161064*****
What schools did Steve Kraft attend?
Steve Kraft attended Penn State University.
What skills is Steve Kraft known for?
Steve Kraft has skills like Direct Marketing, Strategy, Marketing Strategy, Marketing, Telecommunications, Product Management, Sales, Product Marketing, Advertising, B2b, New Business Development, Cross Functional Team Leadership.
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