• Develop, execute, and monitor the North America marketing plan to support the Chr. Hansen brand and the individual segment strategies in collaboration with the product management team.• Oversee implementation of the Marketing strategy in North America - including campaigns, events, digital marketing, and PR.• Drive the message strategy and content plan across all platforms within North America in line with the global strategy for each product segment.• Work with VP of NA Sales to achieve sales and growth targets.• Working closely with the North American Sales team; enabling them to meet their commercial objectives by ensuring that they have the appropriate tools, materials, training, and presentations.• Work with Strategic Marketing Directors to develop and implement a North American Brand strategy.• Work closely with product management teams to define marketing materials and programs.• Enable and provide expert leadership in the critical statistical analysis and interpretation of all pertinent internal data, external data, and market research.• Develop launch plans and marketing materials together with product management for new product and concept launches and re-launches in North America.• Ensure that data from in-vivo trials and in-vitro experiments are commercially exploited• Manage social media presence In North America and work with Corporate Communications to improve social media reputation and recognition.• Drive customer marketing insight projects.• Update and support the market intelligence function in AHN.• Undertake continuous analysis of competitive environment and customer trends in North America.

Provides leadership in development and implementation of strategies with national, industrial, and regional key accounts to achieve annual and long-term business objectives.Coordinates and sustains the steady flow of information and materials from Commercial Development and Innovation to enable achievement of business growth objectives.Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Scientific affairs, trial excellence and innovation strategy • Gather input across segments and formulate the innovation agenda from commercial development • Ensure that pipeline, ideas and projects are commercially sound and have undergone proper due diligence • Keep projections up to date and ensure that long term cost and revenue reflect latest findings and decisions • Report on the status of the AHN Innovation and Commercial Development project portfolio • Act as the regulatory counterpart, building in-vivo and in-vitro data for dossiers, ensuring business cases and project plans for larger regulatory projects, participate in problem solving on regulatory challenges and provide status on project progression • Key interface with innovation organization aligning strategy and need for data input on MoA, lab analysis, method development etc. • Design and implement solid processes for requests and prioritization from the commercial side towards the innovation organization • Build business cases for investment into the portfolio Marketing and concept development • Develop, execute, and monitor the marketing plan to support the Chr. Hansen brand and the individual segment strategies in collaboration with the product management team • Drive the global message strategy and content plan across all platforms in line with the strategy for each segments and region • Drive customer marketing insight projects and anchor customer satisfaction surveys • Update and structure the market intelligence function in AHN • Actively drive the ideation process on concept development with product management, pressure test solidity of new concepts and positions and drive the marketing launch plans for these • Develop launch plans and marketing materials together with product management for new product and concept launches and re-launches • Ensure that data points from in-vivo trials and in-vitro experiments are properly reported and commercially exploited

Leading a cohesive and high performance product development and commercialization strategy. Managing research activities related to the use of microbial products and technology for use in animal nutrition and pathogen protection from animal production feedlots and facilities to commercial food markets. Pre-planning the early phase research and development trials done with universities, third party testing, and customers utilizing them as strategic marketing tools to create future pull and product success. Maximizing NPC's current market penetration and expanding the customer base in new species and markets by making products easier to use and to store. Working closely with Technical Service to provide insight and guidance in the sales, use, and support of existing commercial products.

Accountable for all marketing planning and implementation required for growth of sales and income for the Production Animal and Equine businesses. Responsible for the development and implementation of strategic and tactical plans for product marketing, market development, brand positioning, and the development of new products and services; will utilize advanced marketing analytics to anticipate and exploit industry trends, market needs, and new and unique opportunities for business growth.