In charge of leading one of the most innovative and recognized premium chocolate brands' growth around the world.

In charge of driving the brand elevation & innovation across the world, establishing a more centralized business model with the marketing organization ($12B in Rev). Lead the Sephora Collection private label team to reset our business model and growth path.Define the new global brand strategy, consumer segmentation, innovation priorities and marketing investments ($900M budget), outpacing market share gain vs competition across all markets.Lead the European marketing team and regional restructuration effort to increase efficiency and profitability.Accelerate omni channel conversion & e.commerce growth post pandemic (+$1B vs LY).Drove Sephora membership management and elevation (160M base) adding 20M active members in the past 2 years while increasing average spend and visit frequency.Re-set the private label brand position, organizational structure and product strategy to protect its position as the biggest and most profitable brand for Sephora.

CMO and Head of The North Face product creation engines across apparel, footwear, equipment & merchandising

Directed the largest performance category globally , spearheading new innovation platforms and leading the long-term product and digital innovation agenda. Managed the seasonal product creation process, branding, and go-to-market strategy, while overseeing full P&L responsibilities.

Oversaw the largest performance category across all dimensions for the North American market. Responsible for driving the category, brand, product, and go-to-market strategies. Achieved high single-digit growth by resetting product strategies across key franchises and price points, and reducing excess inventory. Successfully led the brand campaign during the Rio Olympics and collaborated on the "run with hart" campaign with comedian and actor Kevin Hart.

Led the Western Europe Brand Marketing organization, brand campaigns and communication across all consumer touch points, establishing the brand as the favorite sport brand across Europe for 10 quarters in a row. Led a team of 450 people across 15 countries.Established the brand as favorite sports brand for women for the 1st time ever.Drove hyperlocal city attack and event strategy to deepen consumer connection and bring new talents in the organization.

Led the marketing strategy, key product and consumer concept creations and seasonal marketing executions across the world for the Running category and the London 2012 Olympics campaign.Expanded the running business by broadening its appeal to female consumers and fitness runners world wide and led the running boom in Greater China.Leverage the runway to the Olympics stage to make a brand and innovation statement driving double digit growth 3 years in a row.

Led the brand strategy and execution for the Beijing Olympics, leveraging this sport moment as a stage to re-energize the meaning of the Just do It mantra to consumers around the world and kick off the sports revolution in China.Launched the revolutionary Flyknit footwear innovation.Led the re-set of the global basketball strategy focusing on the launch of the Hyperdunk new footwear across the largest number of players participating at the games.Drove the creation and execution of the Human race, getting 800k people to run on the same day, offering a stage for all athletes to get their Just Do It moment right after the Olympics on 8/31/2008.

Established the company's first global women brand marketing strategy and team (100 people worldwide).Led the fitness revolution with the creation of the "Rock star work out" campaign, partnering with Jamie King, Madonna's choreographer to launch a global integrated campaign to offer Dance classes in over 200 gyms around the world.Pioneered partnership with celebrities like Rihanna to inspire female consumers to engage in sports.Launched women's only retail stores to redefine the sports retail experience for her.

Launched the first women campaigns, expanding on the brand's sports DNA to connect with female consumers across 30 countries.Led the regional 365 integrated brand marketing strategy, aligning the entire geography against a new integrated marketing model.Drove the biggest regional cross category integrated brand campaign "made to move" across all elements of the marketing mix (TV,Print,PR,Retail, Product and Events).

Briefed and led the seasonal footwear product creation process for consumer, market place opportunity & seasonal line planning for the All Conditions Gear outdoor products. Assisted strategic planning and repositioning of the Outdoor business with category leadership.Signed and serviced the USA and Canadian snowboard team for the Nagano Olympics.Identified, signed and serviced the 1st two male snowboard gold medals.

Led the Marketing strategy for the launch of Wolford in North America.Drove the opening and branding of stand alone retail stores and department stores shop in shop.Established a brand marketing, retail and collaboration strategy to introduce this luxury women's ready to wear brand to the North America market (Fashion Week collaborations and influencer seeding).