This was a turn-around situation. This tech company provides forensic tools that are used in the field by local, state, federal, and international law enforcement. The Company consistently experienced operating losses before I joined. In 2020 the Company was profitable with significant sales growth. • Recruited by the Owner to turn the company around after suffering several successive years of operating losses, low team morale, and depleted working capital.• Increased revenue an average of 70% year over year • Increased net income by an average of 25% in 2020 and 2021• Grew active law enforcement departments from 300 to 2000+ • The annual renewal percentage grew from 53% to 85%. • Built infrastructure from 9 staff to 19 staff• Reduced COGS from 30% to 13% of sales• Re-vamped the product offering to be state of the art and well received at all levels of law enforcement. The design is now extremely user-friendly, with a minimal level of user training required.• As a result of the reliability of the equipment and user-friendly design, Customer Service is no longer overwhelmed. • Turned around company culture by breaking down silos and encouraging a collaborative and transparent work environment, resulting in each department being responsive to the needs of the other departments.• Implemented an effective strategic plan and budgeting process to ensure the company’s continued success.

This was a startup situation. The investor, who was the owner of VHA, asked me to personally lead this pilot program and assess its viability. After a two-year run, I recommended the venture be closed, resulting in savings of $2.5M in future investments.• Secured the US territory exclusivity contract and successfully imported it into the US. • Launched products in the US market • Analyzed the startup model and assessed the distribution channel.• Launched 4 focus groups.

Responsible for managing 2,000+ independent retailers through 50-60 field sales teams nationwide, 12 inside sales teams, 5 company-owned retail stores, and a team of sales operations. Generated $156 million in sales revenue with 2 million phones sold and $400 million of airtime payments annually.• Increased annual revenue by 216% from $72 million to $156 million over 5 years.• Developed and grew a national field sales team from 0 to 60 people across 5 regions with 5 strong regional sales managers and 7 area sales managers. • Oversaw 7 to 8 direct reports and was responsible for field sales, inside sales, company-owned retail stores, customer service, sales operations, marketing, and special projects.• Identified and mentored multiple top salespeople with leadership qualities, and successfully promoted 8 of them to regional sales managers and area sales managers. • Successfully led sales organization to expand from 1,700 locations to 2,500 locations by finding new dealers or converting already exiting competitor’s dealers in new or existing territories.• Expanded and built 1,000+ Boost Mobile branded stores as the first master agent to achieve the 1,000 goal among all Sprint master agents.• Continuously achieved “highest market share” among all master agents• Led the sales organization to sell airtime to each location with a 100% attachment rate and generated an average of $33 million in sales per month.• Maintained a customer NPS Score above 75%• Successfully achieved the highest KPI per average location on average revenue per user and lower churn among all master agents resulting in the most profit for Sprint. • Managed a $2 million marketing budget and orchestrated successful advertising campaign using “Out of Home Advertising” and in-store displays to increase productivity by 10% per location.• Managed 5 company-owned retail stores and managers to test marketing strategies to reduce costs, improve sales, attract new customers, and reduce churn.

• Oversaw 2 market managers with 8 field salespeople. • Added 700 new locations in 10 states. • Increased market share by 10% from 30% to 40%• Hired and developed multiple leaders and frontline employees.

• Opened new locations in Texas, Alabama, and Southeast• Signed 500 clients and 15 distributors in 3 years.• Increased Texas market share from 3% to 35%, Alabama market share from 0% to 50%, and Southeast market share from 5% to 30%. • Developed and taught all new hires the “7-Step” Sales Process.

• Built a Master Agent program from inception. • Onboarded 200+ retailers to become the #1 AT&T master agent in Southern California • Initiated rebate programs to drive attachments from 5% to 60%• Oversaw sales, operation, and logistics.

• Grew brand from 3 stores to 14 stores, 85% of which were profitable.• The designed sales process for store teams.• Coordinated street events to drive store traffic.

• Promoted to store manager in 6 months.• Developed inventory procedures and audits.