Steve Lipscomb Email & Phone Number

San Francisco Bay Area

Managing global digital analytics activation services, with a strong focus to embed a rigor of excellence in digital activation and measurement for global stakeholders. Currently overseeing implementation for over 700 sites, including first time and ongoing delivery of tagging solutions for web, mobile and digital applications. Overseeing agency and analysts to ensure successful tag management configuration across 125k employee network. Leading all digital change management from Google Analytics to Adobe Analytics, including educating colleagues both regionally and globally.Significant hands-on experience with best in class digital analytics tools, including: Adobe Analytics (Reports & Analytics (formerly Site Catalyst) and Google Analytics 360 as well as Adobe Dynamic Tag Manager (DTM) and Google Tag Manager.

San Francisco Bay Area

Lead for enterprise-wide analytics strategy and business offering across company's sectors and regions. Consulted across 15 operating companies, ensuring successful roll out and adaption of analytics tools. Provided Google Analytics consulting and implementation services for many of the company's leading brands, including: OneTouch, Acuvue, DePuy, Ethicon, Tylenol, Neutrogena, Johnson’s Baby, Listerine and jnj.com. The breadth of this work involved serving as lead relationship manager between Google and Agency partners, and researching industry best practices to apply across the enterprise.

Lifescan Inc.

Website manager and technical lead for 35 regional business websites; accumulated 25 internal awards for content design and usability throughout tenure. Managed and maintained all corporate and product internet sites, included overseeing growth from 2 to 35 sites. Led implementation of web analytics and social networking platforms, and launched first customer loyalty site for organization. Project managed all technical needs, which included overseeing all personnel that supported execution. Managed the transition of 20+ sites to new publishing system, included award winning re-design of corporate website.