Steve Lorenz

Steve Lorenz Email and Phone Number

Brand leader in CPG & alcohol beverage. Starbucks & Redbox/Coinstar Alum. Extensive marketing leadership, strategy & category management experience with double-digit revenue growth and record profits. MBA. @ Dare Foods Limited
Steve Lorenz's Location
Seattle, Washington, United States, United States
Steve Lorenz's Contact Details
About Steve Lorenz

+20 years of Strategic Marketing success+Expertise and proven success in Brand Building and full Product/Category Management+Including setting strategic direction; re-positioning; market testing; brand/product launches and line extensions; in-store promotions+Thought leader in developing and implementing both traditional and digital marketing strategies+Experience across several industries including traditional CPG as well as Alc-Bev; Entertainment; Retail/Restaurant brands/products--Blended Beverage and Bakery categories+Positive growth in every role+Team leader and Servant leader +Completed eCornell Certificate Program in Digital Marketing (Johnson Graduate School of Management, Cornell University, Sept 2017)+3 plus years experience driving international business development, most notably with the U.K. and Japan

Steve Lorenz's Current Company Details
Dare Foods Limited

Dare Foods Limited

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Brand leader in CPG & alcohol beverage. Starbucks & Redbox/Coinstar Alum. Extensive marketing leadership, strategy & category management experience with double-digit revenue growth and record profits. MBA.
Steve Lorenz Work Experience Details
  • Dare Foods Limited
    Director Of Us Marketing
    Dare Foods Limited Feb 2014 - Present
    Cambridge, Ontario, Ca
    As Director of US Marketing, I led the strategy to drive double-digit revenue and profit growth for the Dare Foods portfolio, including specialty brands La Panzanella® Croccantini® and lesley stowe raincoast crisps®, as well as our grocery brand Breton® crackers. The Deli brands are two of the top-selling specialty crackers, and our recent Breton brand relaunch is also yielding double-digit growth. In 2021, hired and established a Seattle-based marketing team. Now, a five-member team of high performers.We utilized a mix of digital and traditional marketing strategies and execution, with a clear focus on product quality and innovation in order to keep us at the forefront of current food and shopping trends. A primary member of the strategic planning process developing corporate five-year innovation pipelines and marketing growth plans.Prior to being acquired by Dare Foods in 2019, I was Head of Marketing for 5 years at Madrona Specialty Foods dba La Panzanella Artisanal Foods Co., Tukwila, WAAs the head of the department, I was a member of the leadership team reporting directly to the owner. I focused on all aspects of upstream and downstream marketing, from developing and launching new product lines all the way through to the consumer facing execution of our in-store and digital initiatives. >Top line revenues averaged approximately +9% annual growth>Developed the company’s first Digital and Social Media Strategy >Refreshed logo and brand elements for stronger branding and redesigned packaging graphics creating better shelf presence. Developed resealable freshness pack. Created new and improved in-store display tools.>Implemented a new cross-promotion strategy with strategic wine and cheese partners >Identified and hired first US-based digital agency to support a more robust strategy and execution>Have been quoted in multiple trade articles as an industry expert on deli merchandising strategies and snacking trends
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  • Outerwall
    Senior Category Manager, Retail Strategy
    Outerwall 2010 - 2014
    Us
    Developed a Category Management Strategy for Outerwall's Automated Retail portfolio. This strategic approach informed our retail clients so they could maximize their AR/Vending revenue. >>Encompassing client-side consumer expertise; consolidated consumer insights from each BU; key client BI; and competitive automated retail assessment. >>Created a clear and compelling message that empowered our Sales Organization to manage the Outerwall businesses holistically so that our clients and consumers hear one strong brand voice supporting our 'Reimagining Retail' philosophy.>>Ultimate goal was for our businesses to exceed expectations and maximize shareholder value.
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  • Starbucks Coffee Company
    International Category Manager, Strategic Coffee Initiatives
    Starbucks Coffee Company 2009 - 2010
    Seattle, Wa, Us
    Returned to Starbucks to add to my 7 years of experience there. Brought in to help develop the international strategic direction for Starbucks VIA Ready Brew. This work led to highly successful launches in the UK and Japan markets.>Developed the three year roll out cadence for international expansion of VIA. >Synchronized the brand development strategies for eCommerce and foodservice channels.
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  • Mike'S Hard Lemonade
    Director Of Trade Marketing
    Mike'S Hard Lemonade 2008 - 2009
    Chicago, Illinois, Us
    Primarily responsible for bringing promotional strategy to life at retail level through development and execution of innovative point-of-sale items and channel-specific direction.
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  • Starbucks Coffee Co.
    Category Manager, Multiple Lines Of Business
    Starbucks Coffee Co. 2001 - 2008
    Seattle, Wa, Us
    >2006-08, International Entertainment Category: Responsible for managing the growth and development of Starbucks Entertainment initiatives throughout the world. >2004-06, Bakery Category: Responsible for developing and implementing overall Bakery strategy in retail North America as well as developing new and exciting seasonal pastries that link in with in-store promotions.>2001-04: Frappuccino Blended Beverages (Product Manager): Responsible for strategy development: testing new blended beverage initiatives and developing seasonal flavors for launch during the Summer promotional period. >Launched some of the most successful flavors to date. Some still present on the menu today.>Key innovation: Launching the coffee-free Creme Frappuccino platform.
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  • Ste. Michelle Wine Estates
    Brand & Product Manager, Wine
    Ste. Michelle Wine Estates 1998 - 2001
    Woodinville, Washington, Us
    Responsible for managing all of the brand and marketing strategies for portfolio of boutique California wineries owned by Ste. Michelle. Also provided marketing support for National Accounts Sales team.
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  • Information Resources, Inc.
    Client Manager
    Information Resources, Inc. 1995 - 1998
    Chicago, Il, Us
    Managed market research projects for several CPG companies, including Warner-Lambert Oral Care (Listerine & Efferdent); Church & Dwight (Arm & Hammer Toothpaste & Deodorant); and Bayer.
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Steve Lorenz Skills

Brand Management Marketing Strategy Customer Insight Strategy Brand Development Management Strategic Planning Cross Functional Team Leadership Retail Competitive Analysis Market Research Fmcg Product Management Product Development P&l Management Sales Trade Marketing Team Leadership Market Planning Creative Direction Shopper Marketing Product Marketing Integrated Marketing Forecasting Consumer Products Merchandising Inventory Management Pricing Segmentation Promotions Retail Category Management Strategic Thinking Business Strategy Situational Leadership Servant Leadership Sales Operations Grocery E Commerce Market Analysis Marketing Management Fast Moving Consumer Goods Pricing Strategy Consumer Insights Brand Developement

Steve Lorenz Education Details

  • Seton Hall University
    Seton Hall University
    International Marketing
  • Western Washington University
    Western Washington University
    Management & Economics
  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Digital Marketing

Frequently Asked Questions about Steve Lorenz

What company does Steve Lorenz work for?

Steve Lorenz works for Dare Foods Limited

What is Steve Lorenz's role at the current company?

Steve Lorenz's current role is Brand leader in CPG & alcohol beverage. Starbucks & Redbox/Coinstar Alum. Extensive marketing leadership, strategy & category management experience with double-digit revenue growth and record profits. MBA..

What is Steve Lorenz's email address?

Steve Lorenz's email address is se****@****msn.com

What is Steve Lorenz's direct phone number?

Steve Lorenz's direct phone number is +142549*****

What schools did Steve Lorenz attend?

Steve Lorenz attended Seton Hall University, Western Washington University, Cornell Johnson Graduate School Of Management.

What are some of Steve Lorenz's interests?

Steve Lorenz has interest in International Travel, Supporting Youth Sports Booster Club, Coaching Youth Soccer, Swim Team Parent And Committee Member, Photography, Concerts, Wine.

What skills is Steve Lorenz known for?

Steve Lorenz has skills like Brand Management, Marketing Strategy, Customer Insight, Strategy, Brand Development, Management, Strategic Planning, Cross Functional Team Leadership, Retail, Competitive Analysis, Market Research, Fmcg.

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