Director Of Us Marketing
CurrentAs Director of US Marketing, I led the strategy to drive double-digit revenue and profit growth for the Dare Foods portfolio, including specialty brands La Panzanella® Croccantini® and lesley stowe raincoast crisps®, as well as our grocery brand Breton® crackers. The Deli brands are two of the top-selling specialty crackers, and our recent Breton brand relaunch is also yielding double-digit growth. In 2021, hired and established a Seattle-based marketing team. Now, a five-member team of high performers.We utilized a mix of digital and traditional marketing strategies and execution, with a clear focus on product quality and innovation in order to keep us at the forefront of current food and shopping trends. A primary member of the strategic planning process developing corporate five-year innovation pipelines and marketing growth plans.Prior to being acquired by Dare Foods in 2019, I was Head of Marketing for 5 years at Madrona Specialty Foods dba La Panzanella Artisanal Foods Co., Tukwila, WAAs the head of the department, I was a member of the leadership team reporting directly to the owner. I focused on all aspects of upstream and downstream marketing, from developing and launching new product lines all the way through to the consumer facing execution of our in-store and digital initiatives. >Top line revenues averaged approximately +9% annual growth>Developed the company’s first Digital and Social Media Strategy >Refreshed logo and brand elements for stronger branding and redesigned packaging graphics creating better shelf presence. Developed resealable freshness pack. Created new and improved in-store display tools.>Implemented a new cross-promotion strategy with strategic wine and cheese partners >Identified and hired first US-based digital agency to support a more robust strategy and execution>Have been quoted in multiple trade articles as an industry expert on deli merchandising strategies and snacking trends
