Steve Loría Email and Phone Number

As a Sales Planning Consultant, I provide the Senior Management with the analytical business strategies and insights, to support growth revenue and profitability. Sales Planning is a key tool providing strategic analysis related to return on investment, market size, consumer trends, shopper insights, product volume, sku assortment, distribution, placement in store, cost/benefit decisions and other business related needs. Sales planning works closely with most functional departments including sales, marketing, finance, demand planning and customer marketing.Accountable for a vast region of over 95 markets with revenue responsibility of US$350MM and an extensive portfolio of more than 2,000 SKUs.

Accountable for sales research in the Latin America region consisting of over 20 markets with revenue responsibility of US$ 160MM and a portfolio of 1,000 plus SKUs. Responsible for sales planning, POS sales analysis, category management & space management efforts, annual plan development, sales forecasting, and strategic business plans. Responsible for the analysis of account/market performance, understand shopper and consumer trends. In charge of leading an experienced team of Sr. Analysts in different countries.

Responsible for POS sales analysis, category management, space management, annual plan development, sales forecasting, strategic business plans, Analyze account/market performance, understand shopper and consumer trends. Responsible of leading an experienced team of 5 Sr. sales analysts.