Built and led the most awesome, professional, competent and competitive Product Team in Web3, ideating, building and launching: Cross Chain Messaging, Universal Data Feeds, Omnichain Bridge, Omnipoints Rewards, Universal Token Standard.Helped Entangle scale from zero to over 50+ partners, 20+ blockchain integrationsOwned the product vision, roadmaps, strategy and launched: - Cross Chain Messaging https://explorer.entangle.fi/ - Universal Data Feeds https://datafeeds.entangle.fi/- Omnichain Bridge https://explorer.entangle.fi/bridge- Omnipoints Rewards https://omnipoints.entangle.fi/- Universal Token Standard (coming soon).

WIM is the Canary Islands' first, largest, and fastest-growing non-profit Web3 IRL community & DAO of Web3 professionals, focused on fomenting the Web3 ecosystem in the islands through networking events, workshops and building Web3 projects.

Galleon is a DeFi, Log Perpetual Futures trading protocol and decentralized derivatives exchange, with lower liquidation risk and a gamified go-to market experience.

Seedify is a leading blockchain incubator and launchpad for Web3 Gaming projects and IGOs. I've helped to institutionalized Agile Scrum, get orders in the chaos, and defined the strategic product roadmap.

Advanced Blockchain Labs was an organization built to create and launch VC funded DeFi projects.

Soundromeda aims to revolutionize the music experience with the gamified outer space-themed Music Metaverse, transforming the music we listen to into an immersive and interactive experience.

Setting the stage for the The New Independent Musician Economy with the AMY DAO. DeFi, NFTs, Payments.

Responsible for building commercial digital business at scale, P&L +5M€, budget, operations, bringing direction and innovation to Product Management & Development, UX, CX and driving growth. High profile clients included:- Ermenegildo Zegna: Developed new brand tone of voice guidelines and customer support handbook.- Coop: Led UX strategy, research, and design for new grocery delivery portal, easycoop.it.- Telekom Slovenije: Redesigned the Telekom Slovenije portal, telekom.si, to improve the user experience.- Vodafone: Recruited, formed, and managed a new team to oversee the Italian Vodafone portal, vodafone.it. Set up agile/Scrum processes and tools, such as Jira.

Managed P&L $5M and 2 Design & Research dentered organizations within corporate quality, and conducted worldwide research to improve Intel’s platforms and decision making.

Entrepreneurial activity. Co-founder & Director of User Experience delivering UX Design, Research and Strategic services for clients worldwide. Helped to grow agency and creative team to 20+ designers and developers and to build UX practices and organizations. Delivered internal processes and directed overall strategic visions. Ran day-to-day creative process on multiple accounts. Created UX visions, intellectual properties strategy, architecture, processes, methods, and design tools. Successfully led design of interactive experiences, social media, web, TV, and mobile applications. Provided management consulting to realign, establish and measure global UX organizations. Recent clients - projects: - Intel – Corporate Quality. Significantly improve usability and throughput of Intel's manufacturing excursion management system (SPEED ILM) through application of UCD methodologies and production of new user interface and work flows for issue management.- Intel – SW & Services Group. Created new Performance Guide add-on for discovery and guidance of parallel processing methodologies as part of the Visual Parallel Studio.- CoreLogic (First Advantage). Drastically reduced Contact Center operator training and increased case throughput, end-user & client satisfaction with re-design of intuitive internal application.- Intel – Digital Home Group. Conducted research and design activities with Intel partners prototypes and test innovative TV/Internet apps for Yahoo, TiVo, JVC, Disney and ESPN.

Responsible for +5M$ P&L for the centralized User Experience group overseeing Industrial Design, Interaction Design, Graphics Design, Information Architecture, Usability and Branding for Tektronix’s 1500+ products.