Social Media ProjectsWebsite Content DevelopmentBusiness Development

• Develop automated workflows for client communications for reaching targeted segments and business goals• Use of HubSpot and other POS systems for advanced nurture and member programs that accelerate revenue opportunities through the sales and marketing funnels• Manage all email list generation activities and oversee the health of each list and integration points• Create emails within HubSpot and make available to franchisees• Franchise support from administration work within HubSpot, to setting up full-on campaigns• Supports weekly and monthly CRM performance reporting, including individual campaign metrics

Creating direct digital marketing strategy for 20 different automotive dealerships driving customer engagement.Measuring digital marketing traffic, creating dashboard reports, reporting to executive and providing strategic recommending strategic. Design customer email campaigns to launch new car dealership, service offers and new vehicle offers.

Successfully launched 10 corporate websites and microsites since 2006 for Wagner Spray Tech & Titan Brands (Wagnerspraytech.com, TitanTool.com; Website traffic for WagnerSpraytech.com has grown over 300% during that time, from SEO, improved content, paid search, promotions and videos to reach corporate goalsProduct Launch Leader of the new Wagner EZ Tilt sprayer campaign - launching microsite, product videos, email blasts, banner ads and PR effort to drive product awareness and demand generationMember of the Wagner Executive Advertising Agency search committee in Summer of 2011Developed, managed and created 35 Wagner Product Videos and uploaded them to website and YouTube and had over 460,000 views and 319 subscribers since 2008Developed, managed and created 11 Titan Product Video and uploaded them to website and YouTube and had over 40,000 views and 30 subscribers since 2009Created online presence in social media on Twitter, YouTube, eHow, LinkedIn and blog networks to showcase and feature Wagner and Titan productsLaunched Paint Crew Plus marketing campaign website, banner ads, email, TV ad, print ads and sweepstakes - the promotion goal was to drive product awareness and traffic on our website and resulted in 3 times the amount of online traffic Implement e-marketing initiatives, through direct email marketing, banner ads, promotions and rebatesDevelop and managed marketing content to position Wagner as the painting experts and industry leaderDrive PR efforts with article development, press releases and disseminating product informationCreate and coordinate the development of the corporate newsletter Expand cause related marketing projects in conjunction with Habitat For Humanity - Hancock County MS, Rebuilding Together, Paint-A-Thon and Wipe Out Graffiti; The results of the Wipe Out Graffiti program reached over 1.2 million people through Web, Print, Radio, TV, Cable Access, Trade Magazines and had an advertising equivalency of $250,000.

Managed 7 members of Central Operations Email Delivery team Established emails delivery process and set up metrics for measurement Educated and train 30 account teams on the Email Delivery processDistributed and assign email projects to staff for set-up and delivery Collected email data, analyze information, determine results and conduct quarterly presentations to contacts Responsible for the completion of over 1,400 projects and delivered over 100 million

Gold Points Reward Network, May 2002 to June 2003Implemented and launched the redesigned goldpoints.com websiteCoordinated and delivered 28 email campaigns to achieve marketing objectivesTracked sales, analyze promotions and web activity to made recommendation and improvementsManaged weekly web site updates and coordinated changes with the marketing and IT departments

Worked on a team to release a new process management website Provided training and technical system support for over 300 CMG employees Managed system enhancements, user issues and upgrades to the websiteLiaison between system users, upper management and program developers to create a viable websiteManaged Account Projects (MAP) Product Manager - MAP Team

Coordinated and implemented an online project management systemManaged and controlled a $470,000 budget Designed and conducted training for over 100 MAP system usersProvided ongoing technical support for the teamAssisted in the production of the online reference library for the service center

Managed the promotions team and daily operations of the ongoing mailings and national campaignsCoordinated and delivered the monthly ebulletins to over 125,000 membersDepartment contact and trainer for Lotus Notes MAP DatabaseCompleted monthly project estimates, reports, billing and vendor invoices Volunteered for the CMG Innovations Awards Committee

Managed operations of new accounts department and delegate responsibilitiesResponsible for productivity of new accounts departmentEnsured accuracy and quality accountsCorrespondent between headquarters and branch offices