Steve Mcginty Email & Phone Number

HGS enables private schools to expand beyond the traditional classroom education with a variety of programs offered in various hybrid and 100% online models.

Greater Chicago Area

Develop strategy and maximize impact of marketing communications for multi million-dollar business unit. Oversee division email, direct mail, print, Web, and social media channels. Lead five person team.

Greater Chicago Area

Lead strategic marketing operations for business unit that produces nearly 250 live educational programs and over 200 new products each year. Direct planning, development, and prioritization of all marketing initiatives. Devise and implement marketing and communications strategies for email, direct mail, print, Web, and social media campaigns.

Crafted and implemented marketing strategies to improve acquisition of new members. Coordinated print, Web, electronic, and telephone lead generation and marketing campaigns.

Examined customer behaviors to gain consumer insights on purchasing decisions. Formulated and executed strategies to facilitate customer retention.

Performed analyses of marketing databases to identify growth opportunities for medical publications unit. Collaborated with stakeholders to improve segmentation/target marketing strategies. Oversaw database maintenance, list selection, and importing of statistical models.

Directed circulation department for suburban business newspaper. Responsible for all departmental functions including sales, marketing, auditing, and distribution.

Master'S Degree, Predictive Analytics

Bachelor Of Science In Business, Marketing Major