Responsible for Hanson UK’s product management, marketing and communications. I lead a team of product marketing and communications professionals and together we manage Hanson’s product portfolio and create, manage and implement powerful marketing and communications campaigns. - Strategic marketing planning - Development and implementation of marketing campaigns - Product portfolio management including NPD - Internal communications – employer brand development - External communications and public affairs

Responsible for: - Creating company’s marketing strategy ensuring alignment with commercial objectives - Developing and executing annual marketing plans across multiple business lines - NPD management – from business case development through to market research, competitor analysis, launch and in-life progression - Working with our parent company’s central marketing function to ensure best practice sharing, compliance and development of group initiatives - Development and management of Hanson UK’s brand identity, including the overarching product brand structure

As product manager at Forterra across its bricks, blocks and innovative building and design solutions businesses I was responsible for: - Developing a pipeline of product innovation based on customer insight, market trends and competitor analysis - Managing the NPD process to ensure new products met customer and commercial requirements - Development of business case proposals for executive team sign-off - Managing stakeholders across the business, including sales, operations and corporate functions to take products to market - Creating go-to-market strategies - Developing extensive customer research programmes - Executing product launches and managing in-life performance