Steve Ostler Email & Phone Number

Utah, United States

I was retained on contract to consult with this provider of research-based early childhood education curriculum tools. At present, I provide marketing insights and guidance for RFP proposals, website & landing page content and design, sales & marketing asset design, marketing messaging and positioning, and marketing strategy.I

United States

In this role, I led a 3-member Marketing team in developing and executing integrated marketing strategies and go-to-market plans to promote sales of K-12 data-driven technology solution.Key Contributions:- Secured $12M revenue by providing hands-on leadership to apply customer, market, and competitor insights to develop and launch integrated marketing programs.- Entered 7 new markets using market-level messaging based on strong understanding of users, influencers, and buyers to impact sales at scale, and remained current on customer and competitive insights and marketing trends.- Strengthened brand messaging by implementing new web-based landing pages that provided valuable visitor insights and supported better content versioning controls.- Grew customer acquisition by 18% by creating actionable awareness, enhancing thought leadership, and driving positive ROI.

Utah, United States

During this time frame, I owned strategic product marketing initiatives for the $700M Blackboard product line, supervised and mentored 8 direct reports, developed go-to-market strategy, shaped market perception of products, defined competitive positioning, and enabled sales. Key Contributions:- Grew revenue $7.8M by developing and refining compelling product positioning and messages that communicated unique value proposition, and collaborated with product management to distill technical features into customer-centric benefits.- Drove 25% increased penetration with K-12 clients by conducting competitive analysis to identify market trends, competitor strengths and weaknesses, and opportunities for differentiation. - Boosted onboarding speed 20% and increased employee retention by creating and delivering bi-weekly sales enablement series that brought together K-12 team as cohesive entity. - Reduced customer churn 6% by delivering technical training materials that thoroughly explained product's capabilities.

Provo, Utah Area

In this position, I led a 5-member Marketing team in executing marketing programs and driving overall success for K-12 parent engagement. Key Contributions:- Slashed marketing spend 50% by eliminating unused marketing software, discontinuing event sponsorships lacking ROI, and terminating underperforming marketing programs.- Boosted customer acquisition 8% by understanding consumer behavior and drivers, conducting informal market research, and monitoring feedback on product categories.- Attained 5X ROI by delivering innovative campaign concepts, media planning, online marketing, and trade programs.

Provo, Utah Area

As VP of Sales, I built and directed a 21-member Sales & Client Success team in optimizing sales and returns for Midwest & Northwest markets. Key Contributions:- Generated $8.2M increase in license revenue by researching and identifying new customers and market opportunities.- Drove 12% surge in closed deals by coaching team on best practices for negotiating and closing agreements.- Transformed under-performing sales rep to top-performing sales agent in < 6 months through diligent mentoring.- Generated 3% rise in average revenue per account by training sales team in upselling techniques.

Provo, Utah

In 2012, I was tasked by the CEO to lead a team of 3 in building new marketing strategy, brand identity, and messaging for new vertical markets. Key Contributions:- Facilitated signing of 45+ key clients in < 9 months through industry trade events participation, email marketing campaigns, digital marketing strategy, and cold-calling.

Provo, Utah, United States

I supervised a 15-member global team across MIS, Product Testing, Support, and Integration during this time frame. I built the in-house testing team, formal testing procedures, and KPIs, and led major update projects.Key Contributions:- Reduced 80% of critical bugs by developing product release procedures and reduced bug feedback time by bringing testing team in-house and using updated testing procedures.- Expedited implementation time 50% by redesigning implementation plan, and streamlined implementation by standardizing data input, automating data integration work, and introducing hand-off procedures.

Provo, Utah, United States