Steve Percifield personal email
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Primary career concentration has been in marketing with emphasis in marketing planning and development, new products and start-up ventures. Strong backgrounds in sales management, operations and plant management.I also serve as Vice President/Midwest Sales for 5 Generation Bakers, producers of Jenny Lee Cinnamon Swirl Breads which have grown in just four years from a single customer in the Pittsburgh area to over 3,000 outlets from New England to Missouri. Complete references available upon request.Specialties: Specializations include internal and external communications with high degrees of creativity and superior writing skills.
5Generation Bakers (Jenny Lee Cinnamon Swirl Breads)
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Vice President, Sales5Generation Bakers (Jenny Lee Cinnamon Swirl Breads) Sep 2011 - PresentSales and marketing of Jenny Lee products in Chicago-land, midwest
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Vice President5 Generation Bakers Sep 2011 - Present
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PresidentAllied Brokers & Consulting Jan 2011 - PresentConsultants and brokers specializing in bakery foods-related industries.
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OwnerAllied Brokers & Consulting Nov 2009 - Sep 2011Development of sales in Midwest region for Pittsburgh-based bakery; PR for three bakery-supplying companies.
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Author"Grease Monkey: Races, Racers And Racism Collide" Feb 2009 - PresentTurned tape-recorded memoirs of deceased early 1900s interracial auto racing team into novel.
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Marketing & SalesAmcor Sunclipse 2004 - 2009Responsible for introducing Australian parent company's lines of oven-able bakery packaging to North American market.
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Publisher--Baking ManagementDonohue-Meehan Publishing Company 2000 - 2004Was named senior baking editor of wholesale bakery trade journal. Following year was named publisher. Developed new design and format, contributed to changed editorial policy, and managed regional sales managers and editor. During three year tenure, grew revenues, between 20 and 25% each year and--based on ad page counts by private auditing company--became fastest growing bakery trade journal.
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President/Founder (Bakery-Net)Profit.Net, Inc. 1995 - 2000Developed unique business model for website targeting members of the professional bakery industry. Site became most used bakery industry site and--due to unique revenue model--was profitable from 1st year. Sold site to bakery publishing company.
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Vice President/MarketingL. Karp & Sons, Inc. (Karp'S) 1983 - 1995Headed all aspects of marketing: product, pricing, promotion. Responsibilities (at various times) included management of R&D, field service and national sales management. During tenure, company was repositioned from a "regional distributor with in-house manufacturing" to a "national manufacturer with in-house distribution," became a significant manufacturer of frozen batters, overhauled bakery mix, RTU icing and complimenary bakery offerings while deleting over 350 marginal/obsolete lines. Achieved a 1,000% increase in manufactured product sales with a 150% increase in gross margins (from 12% to over 30%).
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Director Of MarketingBessire & Co. 1980 - 1983A multi-region bakery ingredient distributor with wet goods manufacturing in Lousiville, KY. Recruited by former boss at DCA to become Marketing Director for Lsvl.-based operation. Accomplishments included development of needed RTU product lines as part of very successful assault on the in-store bakery segment and establishment/management of a National Sales Force. Comapny was purchased by Dawn Food Products in 1982.
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Various PositionsDonut Corporation Of America (Dca) 1978 - 1980Hired as wholesale bakery account executive, served as Marketing Assistant (NYC), Plant Sales Mgr. (St. Louis), Plant Manager (Baltimore) and Mix and Equipment Account Executive (Mich. and Ind.).
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Vice President/General ManagerBrightwood Bakery 1966 - 1978Third generation in a family-owned wholesale donut and pastry bakery serving the foodservice and vending industries. I worked in all phases of the business being named VP and General Manager in 1973.
Steve Percifield Skills
Steve Percifield Education Details
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Indiana University BloomingtonSociology -
Arlington High School, IndianapolisAcademic
Frequently Asked Questions about Steve Percifield
What company does Steve Percifield work for?
Steve Percifield works for 5generation Bakers (Jenny Lee Cinnamon Swirl Breads)
What is Steve Percifield's role at the current company?
Steve Percifield's current role is Jenny Lee Cinnamon Swirl Breads.
What is Steve Percifield's email address?
Steve Percifield's email address is st****@****ail.com
What schools did Steve Percifield attend?
Steve Percifield attended Indiana University Bloomington, Arlington High School, Indianapolis.
What are some of Steve Percifield's interests?
Steve Percifield has interest in Creative Writing, Economic Empowerment, Politics, Education, Motorcycles, Economics, Human Rights, Animal Welfare, Fishing.
What skills is Steve Percifield known for?
Steve Percifield has skills like New Business Development, Sales Management, Packaging, Product Development, Strategic Planning, Marketing Strategy, Sales, Team Building, Forecasting, Account Management, Budgets, Negotiation.
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