Steve Pettinelli Email & Phone Number

Tacoma, Wa, Us

Tacoma, Wa, Us

Responsible for global sales channels to include: Government, Tactical, Hardware, Mass, Club, Recreation, E-commerce, and Direct to Consumer. Leader for all marketing functions to include DTC Site, marketing tactics, and long-term strategy. Owner for new product roadmap to include identifying new opportunities, formulating go-to-market plans, and creating long-term plans for product expansion.

Brighton, Ma, Us

• General Manager of $300 million National Account footwear, apparel and accessory business with key customers including: Dick’s Sporting Goods, Amazon, Kohl’s, Scheels, Academy, Zappos and Team Sales Channel. • Full P&L accountability for net sales, COGS, marketing investments, SG&A, and operating contribution.• Consistently delivered sales targets each year and led 2017 breakthrough revenue growth of +97% and profit growth of +95% at leading sporting goods chain. • Created and led plans to achieve number one brand share position in Baseball from 2015 to Present as measured by NPD. • Led merchandising strategy and plans to achieve number one position in Lacrosse category after only three seasons. • Passionately led and inspired direct team to perform at their best and develop into future leaders of the organization. • Personally mentored and trained over 200 team members at New Balance and P&G to improve their effectiveness in current role and to be promoted to positions of greater responsibility. • Built collaborative senior-level relationships with key customers, including Board Chairmen, CEOs, and Chief Merchants. • Designed a compelling point of difference proposal to Key Customer Chairmen, SVP’s and VP’s that resulted in securing branded shop in shop for apparel. Retail and digital presence was retracted from other competitive brands to support roll-out. • Highly respected for strong and approachable presence and ability to negotiate at a very senior C-level at North America’s Leading Customers, Vendors and Internal Licensed Partners.

Brighton, Ma, Us

• Opened Denver Colorado Sales Office to support Sports Authority business with a focus on footwear, private label apparel, and accessory businesses. • Developed and executed plans that resulted in more than doubling business from $11m to $23M in first year. • Increased combined business 40%+ for footwear, apparel and accessories while in role and proactively protected internal company credit risk from bankruptcy losses by executing strict credit limits and cash in advance. • Managed strategic customer C-level relationship to secure significant in-store visual presence.• Created visual strategy plans and sold in branded Apparel Shops in all Sports Authority Doors. • Led integrated marketing plan that focused on converting 24–44-year-old female shoppers in order to elevate price points and profit margins by 300 bps. • Successfully relocated family from East Coast to Denver and enjoyed seeing my children flourish in school and sports while in Douglas County, CO.

Brighton, Ma, Us

• Developed business plans and strategies to capture untapped revenue sources, product placements, and professional endorsements. • Built from scratch and executed a $30 million wholesale club program for footwear, apparel, and accessories. After monitoring overall brand impact, removed footwear from offering to focus exclusively on apparel and accessory distribution as a go-forward plan. • Developed a “corporate workwear” program for UPS and Frito Lay Route Drivers and Warehouse Staff that resulted in $2.0m in new revenue. • Worked directly with corporate safety managers to create an employee loyalty program that allowed affiliate companies group membership benefits. This resulted in new users to the brand and DTC site. • Collaborated with NASCAR Pit Crews and Officials to launch the first NB Branded Pit Crew Shoe. After testing and qualifications, the shoe was accepted as the authorized shoe for NASCAR Officials. • Managed talented account managers to facilitate US Army, Navy, and Coast Guard Military Exchange and New Recruit Programs. Worked directly with Marine Drill Sergeants and Processing Staff to ensure proper fit and performance was reached with new recruit issued programs.

Brighton, Ma, Us

• Managed team of account managers and category planners to deliver sales and margin targets for Athletic Specialty Channel. Customers included all Footlocker Banners, Finish Line, and Journeys.

Cincinnati, Ohio, Us

• Led the transition and integration of Oral-B’s Professional Products Business into Procter & Gamble’s Global Oral Care Business. • Fully integrated Crest and Oral-B professional selling organizations, marketing, finance, and information systems into a combined state. • Designed and executed an end-state business plan that utilized the best practices from both organizations and fully leveraged product portfolio synergies of brushes and oral care chemicals. • Selected for and accepted National Manager of Retail Services position in Cincinnati, Ohio.

The Gillette Company was acquired by Procter & Gamble in 2006• Sales and Operations Director for a $100 Million, 130-Member North American Oral-B Professional Dental Sales Team. Reported into Vice President of Oral-B Professional Division. • Created, developed, and implemented strategy and plans to drive #1 Position of Power Assisted Brushes with dental professionals in US and Canada. • Collaborated closely with Oral-B commercial leaders to ensure DDS professional endorsements were leveraged with retail trade partners to gain principal shelf-position.

• Led Mass and Drug Retail Operations Planning Team of 11 direct reports. • Earned Gillette Retail Recognition awarded in 2003.

• Supported sales planning of Duracell Major Cells categories. • Created and executed sales and promotional plan communication to field selling teams.

• Managed $90 Million sales operation for Braun Shavers, household, and medical appliance sales in Wal-Mart and Sam’s Club. Worked and lived in Rogers, Arkansas. Very active in vendor community. • Achieved #1 Electric Shaver Position in Wal-Mart Stores with the launch of Syncro Shaver. Secured pallets, end-caps, and instore and TV media plan to capture leading category position for Father’s Day and Holiday.

• Developed strong proficiency in Retail Link, Spectra, and Nielsen databases to understand and analyze sales opportunities in Wal-Mart and Sam’s Club Stores. • Utilized strong analytical and presentation skills to ensure proper stock levels, make shelf recommendations to Wal-Mart Category Buyers, and assure sell-in of new items.• Collaborated closely with Oral-B commercial leaders to ensure DDS professional endorsements were maximized with retail trade

Chicago, Illinois, Us

Duracell was acquired by The Gillette Company in 1999.• Awarded company Rolex Watch in Barcelona, Spain for exceptional performance. • Successfully led team of six direct account managers whose responsibilities included working with brokers and direct reps in food, drug, and mass channels. • Exceeded sales goals every year in position. Earned prestigious Inner Circle Club with eight-year membership in 100% Club.

Chicago, Illinois, Us

• Trained regional sales teams on rechargeable technology and led trade presentations of the sell-in of rechargeable batteries for cellular, video, and laptop use. • Managed direct selling of battery accessories for regional wireless carriers, including AT&T, Southwestern Bell, Bell Atlantic, and Sprint.

Chicago, Illinois, Us

• Created retail coverage plans and priorities for Mid-Atlantic customers. Worked closely with key account managers to understand and deploy plans and retail objectives. • Managed team of 17 people, including supervisors, full-time merchandisers and part-time reps.

Chicago, Illinois, Us

• Created and implemented New Hire Training Program.• On-boarded and trained over 100 new hires into organization

Chicago, Illinois, Us

• Managed design-in and sale of batteries to Key OEM Manufacturers. Accounts included IBM, AT&T, Fisher Price, Minolta, Fuji. Nikon. Olympus, Smith Corona, and Brother Electronics. • Exceeded sales quota each year.

Chicago, Illinois, Us

• Sold directly to chain and independent dealers in Pennsylvania and Southern New Jersey. • Exceeded sales targets each year in role.

Chicago, Illinois, Us

• Entry-level sales and merchandising position for hundreds of accounts in Massachusetts and Rhode Island. • Promoted to Territory Manager Role in Philadelphia within months.

Master Of Business Administration - Mba, Economics & Finance

Bachelor Of Science - Bs, Economics & Finance