An accomplished driven and adaptable Digital marketing professional with over a decade proven track record in developing, delivering and implementing marketing strategies to ensure growth and efficiencies across multiple industry sectors and marketing channels. Strong technical knowledge of e-commerce platforms, reporting platforms and technical setup included tracking, attribution modelling, first and last click analysis.A keen focus on personal development and ability to quickly learn has allowed for fast development in each role performed and teams involved yielding quick results and improved performance.With a strong focus on ROI and ROAS with a broad range of marketing skills and knowledge. Demonstrated expertise in driving increased Margin after spend, return on investment and identifying opportunities in current marketing strategies, company infrastructure and digital ecommerce assets to optimise for improved performance.Employing a compassionate leadership style, can engage diverse teams of specialists and suppliers to deliver projects across the ecommerce spectrum from running PPC management, SEO content and conversion rate optimisation strategies. Social engagement, email and push notification, remarketing, to in-market audience targeted campaigns through display platforms.