Instrumental in doubling Southco Transportation business in 5 years . Accountable for business segment strategy and marketing. Responsible for industry focused new product development, prioritizing engineering resources and program management, managing and mentoring key account managers and project engineers, managing 2 rep firms and a government distributor. Actively contributed to the development of the highly profitable business and growth strategy in the following industries: Off-Highway, Heavy and Specialty Trucks, Aerospace, Bus & Coach, Rail, Marine, and RV. Filled dual role of Industry Marketing Manager for 4 of my 6 years as BDM.Developed and nurtured an extensive list of global relationships throughout the Southco enterprise, customer base, channel partners, and industry associations.Extensive travel to Europe and Asia generating credibility in focus business segments, training and developing regional KAM's and BDM's, and fostering strong global relationships.Instrumental in developing and implementing new KAM global compensation plan.

2005Accountable for developing marketing strategy, directed marketing communications in generating creative collateral, responsible for the execution of campaigns, accountable for tracking campaign success, and managing Trans SBU marketing budget.Researched, generated and communicated industry trends and market analysis to pinpoint new product development opportunitiesGenerated, analyzed and distributed sales trends to increase sales effectiveness.Active member of multiple associations: AEM, RVIA, AMA, and AIAMy proactive approach as an Industry Manager was used as the benchmark to create the BDM position.

Produced a flow of potential sales opportunities and industry assessments to exploit through direct sales and distribution. Evaluated the effectiveness of the leads, maintained lead management system, and gathered SBU feedback. Generated over 750 new contacts and $1.5 Million in new business in 1 year.Developed the plan, schedule, and content for Southco's Enews campaign. The email blasts generated over 10K views in 5 campaigns, each blast generated over 1,000 "unique" users to Southco.com.Generated monthly competitive updates. Created and maintained competitive database. Honed my competitive intelligence skills as an active member of the Society of Competitive Intelligence Professionals (SCIP)Created a lead management system which provided catalog, samples, quotes, and marketing campaign leads to the appropriate sales person. System still used today.Interim assignment as the NA Marcom lead and Product Management programs due to short staffing and personnel changes in those departments.

Customer Service / Inside Sales Manager• Hired, managed, and led a multinational team of 16 customer service and inside sales engineers. Created and fostered a business environment that was fun, exciting, challenging, professional and extremely successful. • Standardized customer service processes and procedures. • Developed and instituted compensation model for inside sales engineers. Grew assigned accounts by 20% and 25% in 2000 and 2001.

Supervised a team of 15 customer service representatives.Reorganized the team around customers and industries to increase customer intimacy and improve service levels.Focused on developing my management style and motivation and mentoring skills.

Developed strong base of product knowledge, customer intimacy, business systems, and Southco manufacturing and business processes.Lead the team in answered calls, and lines entered.Worked OT in the facility to learn our manufacturing processes and capabilities

Managed team of 4 carpenters and supervised construction site.Sourced materials.Assisted in pricing jobs.Stephen J. Potter

Football Coach• Was promoted from offensive back coach to offensive coordinator and special teams’ coordinator after my 1st year of coaching.• Developed a strength and conditioning program for schools sports program.• Worked in the off season recruiting student athletes for the football program.