Steve's new career began with Cable Advertising Systems, the first cable sales ad rep firm in the country. A principle stock holder of the corporation was John Conley, former Governor of Texas and the Secretary of Treasury. Steve’s position was Senior Vice President, with responsibilities that included market development for new cable systems and managing a sales force. During this time, Steve’s entrepreneurial spirit was still burning. He decided to begin his own company, with his own cable advertising rep firm, called Cable TV Ads America. Over the last thirty years, he has developed hundreds of small-market cable systems. In 2002, Comcast came to him with the challenge to assimilate all Dallas-Fort Worth area small-market cable systems into one larger system, called the Interconnect. These types of small systems had never been in an Interconnect before. Steve achieved this by developing groundbreaking software and automation techniques, continually refined throughout the years.Recently, he has decided to release this proprietary intellectual property for sale through his new company, Global Ad Automation. These techniques will allow drastic savings on labor costs, at a time when industry profits need to be maximized. To quote Churchill, “This is not the beginning of the end, but the end of the beginning.”