Steve Robinson Email and Phone Number
Chief Marketing Officer at Foundation Wellness, ex P&G Executive, Private Equity, CPG, OTC, Brand Strategy, Amazon, D2C at
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Foundation Wellness
Steve Robinson's Location
Columbus, Ohio, United States, United States
Steve Robinson's Contact Details
Steve Robinson work email
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Steve Robinson personal email
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Steve Robinson phone numbers
About Steve Robinson
C-suite private equity, marketing and general management executive with a proven track record of delivering outstanding business results across private equity, small and large consumer packaged brands, startups, healthcare, and with top retailers. Expertise in brand management, digital, e-commerce, Amazon, strategy, P&L delivery, professional and retail sales, in-store marketing, and innovation. Consistently recognized for outstanding leadership, cross-functional collaboration, strategic thinking, people development, and building successful teams. International work in over 10 countries and worked and lived in Guangzhou, China.
Steve Robinson's Current Company Details
Foundation Wellness
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Chief Marketing Officer at Foundation Wellness, ex P&G Executive, Private Equity, CPG, OTC, Brand Strategy, Amazon, D2C
Steve Robinson Work Experience Details
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Chief Marketing OfficerFoundation Wellness Oct 2020 - PresentWadsworth, Ohio, Us- CMO of PE (Gridiron Capital) owned consumer goods company- Lead all brand marketing, equity, and positioning - Responsible for all ecommerce (.com and Amazon) digital marketing and sales- Lead product innovation- M&A assessment- Makers of the #1 Podiatrist recommended brand of orthotic insoles - Powerstep; Currex - the #1 Running Specialty insole, Foot Petals, Flat Socks and Doctor Hoy's Natural Pain Relief Gel
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President And FounderBrand Kbd, Llc Sep 2017 - Oct 2020Columbus, Ohio, Us• Work with c-suite executives of retailers, CPG, and manufacturing companies on strategy development • Clients include GE, 3M, GNC, Chinet, Whirlpool, Sight4All, Cruise General Motors, Asurion, and startups • Consulting on brand positioning, strategy, new products, agency, innovation, and organizational development • Hired as Chief Commercial Officer by a client to lead strategy and all commercial plans for market entry• Extensive experience in on-line research, insight development, qualitative and quantitative test design• Training classes (4.85 rated) on brand management, market positioning, P&L, equity, innovation, and retail • See client testimonials at https://www.brandkbd.com/testimonials -
Vice President Marketing, Therapeutic Nutrition DivisionAbbott Jan 2014 - Sep 2017Abbott Park, Illinois, Us• Responsible for a $1.3B Adult Nutrition P&L for Consumer, Retail, Hospital, and Outpatient businesses• $180M marketing and sales budget, staff of 42 marketers, three directors, and forecasting and analytics team• Delivered 7% growth in Sales and Profit in 2016, which was the first time the unit made its financial plan in 6 years• Led the strategy and approach for adult nutrition Health Economics Outcomes Research (HEOR) and Managed Care• Changed our approach to e-commerce retail driving investments by CAGR, tripled e-commerce business in 3 years• Led a major packaging change from cans to Tetra pack in hospitals; improved consumer experience and saved $20M/year• Led innovation team to identify key benefit and equity drivers that enabled a 3 year masterplan worth over $100M • Delivered highest scoring TV and digital ads resulting in a 2.4:1 ROI, took digital spending from 0% to 20% of budget• Actively led advisory boards with PCPs, RDs, PAs, Cardiologists, Oncologists, and Managed Care Payors• Executive sponsor for Pelotonia, nations largest charity bicycyle ride,; Abbott has raised over $1MM through the event -
Marketing Director, Global Oral CareProcter & Gamble Sep 2013 - Jan 2014Cincinnati, Ohio, Us• Responsible for leading and assessing future innovation for the $5B Global Oral Care Business• Ensured long term innovation portfolio sufficiency across all product forms (paste, rinse, floss, brush, strips) and all consumer segments, to enable delivery of the 5-year Revenue and NPV targets• Led all global commercial cost savings efforts that delivered $10M+ portfolio of savings• Led the marketing efforts for Artswave citywide campaign, a $12M fund raising effort to impact 50 arts organizations -
Marketing Director, Oral Care, Greater ChinaProcter & Gamble Nov 2011 - Sep 2013Cincinnati, Ohio, Us• Responsible for a $500M Oral Care business across China, Hong Kong, Taiwan, a team of 30 people across Marketing Design, P&L Delivery, the dental sales team, and single point of contact with Saatchi & Saatchi• Delivered the first ever competitive claim wins via consumer insights and TV that scored 30 points higher than previous• Reinvented the digital and e-commerce plans to enable a 250% growth rate in a category that is growing at 160%• Took digital marketing spending from 10% to over 25% of the total and over 90% for young consumer segments • Reinvented the go-to-market approach with the professional dentist and retail sales teams - focusing on key business drivers and the top 10 customers; eliminated 20% of activities delivering a 15% ROI on the budget• Turned around revenue and profit growth from -13% to +2% and from -23% to +18%, respectively, and grew share• Active mentor for 8 local emplyees
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Associate Marketing Director Global Oral CareProcter & Gamble Jul 2010 - Nov 2011Cincinnati, Ohio, Us• Global Responsibility for the $1.2B Crest/Oral B Pro-Health Franchise; strategy, vision, and innovation• Direct responsibility for delivering seven Pro-Health marketing toolkits: TV copy, print, sampling and all digital elements • Pro-Health grew 13% vs. year ago, 1 share point, and grew the 5-year CAGR at 12.2% via adding $25M in new initiatives• Changed the oral care consumer insights and qualification process enabling successful delivery of 7 pieces of TV copy • Travelled and worked across North America, Western and Eastern Europe, Asia, and South America• Set the strategy and vision for the cross functional team of clinicians, scientists, finance, and marketing research personnel
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Associate Marketing Director P&G Target TeamProcter & Gamble Jun 2007 - Jul 2010Cincinnati, Ohio, Us• Marketing responsibility for a $3B portfolio of 100+ P&G brands; a $90M marketing budget, and a 10-person marketing team• Single point of contact for all Target Marketing Directors, 3 VPs of Marketing and the Chief Marketing Officer• CMO Award: First vendor to ever receive the “Bulls Eye Award” from the CMO for excellence in collaboration and driving the Target business via creating their core equity statement for the brand and Target’s desired “points of difference”• Worked with Target to allow in-store branding exceptions for all P&G tier 1 initiatives, which was deployed to all personnel• Assisted Target in reinventing its agency structure, approach to compensation, evaluations, and agency interaction
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Pampers Brand ManagerProcter & Gamble Feb 2006 - Jun 2007Cincinnati, Ohio, Us• Profit and loss responsibility for Pampers NA: $1.8B in Revenue and a $175M marketing plan• Volume, revenue, market share, and profit were all time records for Pampers• Responsibility for managing the marketing plan, customer team interaction, and the NA ABM team of 6 people• Grew all tiers of Pampers for the first time in 4 years via mining consumer insights and qualifying the marketing plan• Over delivered revenue, +9%, DOPAT +22%, and share +3% vs. YA; despite marketing budget being down 19%
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Pampers Initiatives Brand ManagerProcter & Gamble Feb 2005 - Feb 2006Cincinnati, Ohio, Us• Responsible for all NA Pampers diapers initiatives. Developed 5 pieces of qualified TV copy, print and digital assets• Led development of the first concept and product win vs. Huggies in 10 years. Results +10% for the year• Led a systemic change by implementing a “Regional Requirements” process that outlined all regional business needs
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Brand Manager Wal-Mart TeamProcter & Gamble 2004 - 2005Cincinnati, Ohio, Us• Owned all in-store marketing for all of Baby Care, a $600M business at Wal-Mart• Co-led and sold a “Marketing and Value improvement plan” that enabled NA Baby Care to deliver plan and grow share• Grew Baby Care volume at a 109 Index vs. year ago and share was up over 1 point. Awarded supplier of the year by WM• Worked with Wal-Mart to be more flexible in terms of in-store marketing practices for new item launches
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Luvs Assistant Brand ManagerProcter & Gamble 2002 - 2004Cincinnati, Ohio, Us
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Pampers Assistant Brand ManagerProcter & Gamble 2000 - 2002Cincinnati, Ohio, UsNew Business Development
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Associate ConsultantIbm Consulting Group 1995 - 1998Armonk, New York, Ny, Us -
Management ConsultantPrice Waterhouse 1994 - 1995Gb
Steve Robinson Skills
Consumer Products
Shopper Marketing
Brand Equity
Customer Insight
Marketing
Competitive Analysis
Fmcg
Management
P&l Management
Product Innovation
Brand Management
Marketing Management
Oral Care
Global Marketing
Segmentation
Pricing Strategy
Brand Architecture
E Commerce
International Marketing
Trade Marketing
Consumer Insight
Market Analysis
Consumer Behavior
Consumer Behaviour
Consumer Goods
Market Planning
Steve Robinson Education Details
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Indiana University - Kelley School Of BusinessMarketing -
The Ohio State University Fisher College Of BusinessMarketing
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Cornell Johnson Graduate School Of ManagementDigital Planning
Frequently Asked Questions about Steve Robinson
What company does Steve Robinson work for?
Steve Robinson works for Foundation Wellness
What is Steve Robinson's role at the current company?
Steve Robinson's current role is Chief Marketing Officer at Foundation Wellness, ex P&G Executive, Private Equity, CPG, OTC, Brand Strategy, Amazon, D2C.
What is Steve Robinson's email address?
Steve Robinson's email address is robinson.sm.1@pg.com
What is Steve Robinson's direct phone number?
Steve Robinson's direct phone number is +161480*****
What schools did Steve Robinson attend?
Steve Robinson attended Indiana University - Kelley School Of Business, The Ohio State University Fisher College Of Business, Cornell Johnson Graduate School Of Management.
What skills is Steve Robinson known for?
Steve Robinson has skills like Consumer Products, Shopper Marketing, Brand Equity, Customer Insight, Marketing, Competitive Analysis, Fmcg, Management, P&l Management, Product Innovation, Brand Management, Marketing Management.
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