Steve Ruffell

Steve Ruffell Email and Phone Number

General Manager EMEA @ Orbit4 Group Limited
England, United Kingdom
Steve Ruffell's Location
Greater Cheshire West and Chester Area, United Kingdom
Steve Ruffell's Contact Details
About Steve Ruffell

Accomplished and driven business leader with an extensive 25-year career in the health and fitness sector. Demonstrated success in steering profitable ventures, fostering operational excellence, and overseeing sizable teams. Known for exceptional organizational skills and a commitment to delivering top-notch results through a combination of enthusiasm, experience, and robust leadership.Skilled in handling diverse responsibilities, including Human Resources, Business Development, Sales, Operations, Marketing, and Profit & Loss Management. Passionate about fitness, I am equally at home in the great outdoors as I am in a gym environment.

Steve Ruffell's Current Company Details
Orbit4 Group Limited

Orbit4 Group Limited

View
General Manager EMEA
England, United Kingdom
Website:
orbit4.org
Employees:
14
Steve Ruffell Work Experience Details
  • Orbit4 Group Limited
    General Manager Emea
    Orbit4 Group Limited
    England, United Kingdom
  • Orbit4 Group Limited
    Country Manager Uk & Ireland
    Orbit4 Group Limited Dec 2022 - Present
    United Kingdom
    Orbit4 is a FitTech brand in the commercial fitness industry offering a comprehensive software solution to help gym operators manage their commercial fitness assets. The company has developed a broad portfolio of solutions that have the potential to revolutionise the way fitness owners manage their club operations. Orbit4's vision is to improve how fitness facilities can use real-time data to create financial efficiencies and help operators execute their digital strategy toward operational excellence.Holding power of attorney, areas of responsibility include the development of strategic sales structures, ensuring the fulfilment of sales and growth targets, operational as well as strategic tasks in key account management and customer management, the establishment of a country team for the tasks of sales, project management and administration, result-oriented leadership and performance management of the team, development of suitable marketing strategies.
  • Technogym
    Uk Sales Director (Club National Key Accounts & Field Sales)
    Technogym Jan 2021 - Dec 2022
    United Kingdom
    Combined responsibility for the CLUBS National Account and Standard Business commercial segments of Technogym UK. Retaining the responsibilities outlined below with the addition of managing three National Account Managers, twelve National Account customers, and a substantial prospect base. Reporting into the UK Managing Director and Technogym Spa Global Segment Director. Targeted to achieve 33% of the UK revenue budget.
  • Technogym
    Uk Club Field Sales Director
    Technogym Jan 2017 - Jan 2021
    United Kingdom
    Managing a team of sixteen sales representatives I am responsible for delivering the company’s objectives of sustainable profitable growth, creating and maintaining a winning team, and maximising efficiency in processes to continually improve quality and customer satisfaction. Responsibilities • Accomplish regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.• Achieve national sales operational objectives by contributing sales information and recommendations to strategic plans and reviews; preparing and completing action plans; monitoring productivity, quality, and customer-service standards; resolving problems; identifying trends; determining national sales system improvements; implementing change.• Meet national sales financial objectives by forecasting requirements; preparing an annual budget; analysing variances; initiating corrective actions.• Establish sales objectives by creating a sales plan and quota for each region and area. • Maintain and expand customer base by coaching sales representatives and key account managers; building and maintaining rapport with key customers; identifying new customer opportunities.• Recommend product lines by identifying new product opportunities and service packages; surveying consumer needs and trends; tracking competitors.Achievements • Delivered 116% vs budget 2018 and 5% growth vs Y-1. New record turnover figure for this segment of the business. • Delivered 17% growth in 2017 vs Y-1 and 114% of the budget. This was the highest turnover ever achieved in company history for this segment of the business globally, and one third of the company’s turnover.
  • Technogym
    Regional Head Of Sales
    Technogym Apr 2015 - Dec 2016
    North Uk
    Managing a team of seven sales representatives and reporting to the UK Sales Director, I was responsible for the delivery of a £8m budget in the highly competitive private clubs market and public leisure sector. Responsibilities A key member of the senior sales team, responsible for driving profitable sales to gain market share. Tender preparation and writing, plus support in the negotiation of multiple site contracts. Achievements• Performed a strategic review of the northern team and customer base, and implemented a new strategic plan to restructure in order to achieve the required budget. • Successfully renegotiated strategic agreements imperative to the success of the region inclusive of heads of terms contracts for three to five-year contracts.
  • Technogym
    Senior Key Account Manager
    Technogym Nov 2011 - Apr 2015
    United Kingdom
    This role maintains and expands relationships with strategically important large customers. Responsible for achieving a sales quota and assigned strategic account objectives, the Senior Key Account Manager represents the entire range of company products and services to assigned customers, while leading the customer account planning cycle and ensuring assigned customers needs and expectations are met by the company. Further responsibilities include an attack strategy for large prospect accounts and to support the Regional Manager in the development and management of Area Account Managers in the north UK region.
  • Technogym
    Area Sales Manager North West Uk
    Technogym Feb 2005 - Nov 2011
    North Uk
    Management of the North West Area whilst controlling the profitability of the business in my territory. Responsibilities:• Develop the North West business strategy to drive up sales and profitability. • Deputy role for the Regional North UK Business Management• Add value to my customer base of over 200 clients. • Account Management of 10 large multi site operators. • Managing, developing and targeting my Sales Executive and Customer Account Manager • Discover and develop leisure solution based sales, projects and key accounts within my area• Generating leads and developing new business within the public, private, education, medical, hotel, professional sport and corporate sectors.• Researching, writing and presenting quotes, proposals, business plans, and CAD drawings for specific sector and business requirements. • Tender writing for Local Authority and Education sector proposals including preferred supplier agreement negotiations for service level agreements over five years. • Negotiation of sales to the value of 50 - 500K in an extremely competitive market place. • Presentation and workshop delivery to prospective clients. Achievements: Won Technogym's 'Worlds Best Salesperson'
  • Mill Health Club And Spa
    Manager
    Mill Health Club And Spa Jan 2001 - Jan 2003
    Trainer Personal TrainerAssistant ManagerManager

Steve Ruffell Education Details

Frequently Asked Questions about Steve Ruffell

What company does Steve Ruffell work for?

Steve Ruffell works for Orbit4 Group Limited

What is Steve Ruffell's role at the current company?

Steve Ruffell's current role is General Manager EMEA.

What is Steve Ruffell's email address?

Steve Ruffell's email address is sp****@****ail.com

What is Steve Ruffell's direct phone number?

Steve Ruffell's direct phone number is 184725*****

What schools did Steve Ruffell attend?

Steve Ruffell attended University Of Chester.

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