Steve Sandstrom is founder and partner of Sandstrom Design in Portland, Oregon, now Sandstrom Partners, Inc. Clients have included Tazo Tea, Converse, Levi Strauss & Co., Nike, ESPN, Coca-Cola, Bulleit Bourbon, Diageo, Miller Brewing, Seagrams, Steppenwolf Theatre, adidas, Nissan, Chase, Virgin Mobile, Sony Pictures, Microsoft, Marriott, Constellation Brands, Maximum Effort, Bacardi and Cooper Spirits. Advertising agency relationships have included Wieden+Kennedy, TBWA/ChiatDay, Ogilvy, JWT, GSD&M, McKinney, BBDO, Y&R and Publicis. The firm has been featured in several publications including Graphis, CA, Adweek, Critique, ID, Novum (Germany), How, Creativity, @Issue and in numerous books on branding, design, packaging and corporate identity. Steve was integrally involved with the creation of Tazo, an eclectic premium tea brand, and the development of its brand personality, and he was primarily responsible for Tazo’s award-winning packaging and general design aesthetic. Tazo was purchased by Starbucks after becoming the number one natural food brand in the U.S. Steve was part of the successful launch of St-Germain, a premium French liqueur developed by Cooper Spirits, and a strategic partner in the rebuilding of the Converse brand which is now owned by Nike. He helped resurrect Miller High Life reviving its lost equities and made it more relevant for a new generation. His packaging and brand stewardship of Bulleit Bourbon is now regarded one of the most iconic brands in the spirits industry.He has won numerous design and advertising awards including The One Show, Graphis Top Ten in Design, D&AD (London), Communication Arts, ID, Clio’s, FAB, Andy’s, Kelly’s, Belding’s, Type Directors, New York Art Director’s, London International Advertising and the American Advertising Federation. In 1994, he was the youngest to be honored as Advertising Professional of the Year by the Portland Advertising Federation and the recipient of a Lifetime Achievement Award from that organization. His wife conspired to change the award to Mid-Lifetime Achievement.Steve served 17 years on the board of directors for The One Club for Creativity. He is a past board member and president of the Portland Advertising Federation. He currently serves on the Dean’s Council for the University of Oregon College of Design.Specialties: Branding and Development for thought leading companies, Identity, Packaging, Web, Environmental and Exhibit Design, Strategic Planning and Development, Naming