With a career spanning blue-chip brands, fast growth start-ups and a high-profile charity, I have a wealth of expertise in the disciplines of marketing, business consultancy and people management. Its people and relationships that make me tick; when first appointed as chief people officer, I played an instrumental role in growing operations for international digital marketing firm, Clicksco Group. In 2018, I joined the charity founded by my brother, Astriid (Available Skills for Training, Refreshing, Improvement, Innovation and Development). As CEO, my main roles included driving the charity’s membership whilst forging relationships with like-minded ambassadors and charity partners. In May 2023 my role has evolved into one of charity Ambassador - allowing me the freedom to help drive support and amplify the charity's key message.With 30 years’ management experience, as client-side project manager and business leader at the Sainsbury Group (1981-1995), I rose from a store management background to become the company’s first head of strategic marketing. Between 1995 and 2000 I launched and evolved a marketing consultancy that focused on the application of technology in marketing practice, selling the business to the Omnicom/TBWA network then running a business unit as a CRM marketing consultancy. In 2004 I became co-founder of The Norton Group, a consultancy practice focussed on all aspects of engagement – working with a wide range or organisations including B&Q, Waterstones, Rolls-Royce, and with loyalty service providers such as ICLP, Equifax and ICL Fujitsu.In 2007, I was appointed by The Blackhawk Network (a division of US retailer Safeway) as its UK head. The experience gained from running one of the country’s gift card mall providers was invaluable, and I have maintained a strong network of prepaid service providers ever since.