Steve Sinha Email & Phone Number

I co-founded this new media consultancy firm to help marketers take more control of their media. We provide consulting services in Marketing & Communications, Content & Media Strategy, Data & Digital Transformation, Organisational & Cultural Change and Media. Business Development & C-suite engagement – building an impressive client list from scratch as a brand new consultancy. Clients include Suncorp, Bupa, Sanitarium, Toyota, La Trobe Uni, 7-Eleven, Jones Lang LaSalle, HotelsCombined, BHP, Smartology, Morgan Stanley, Kearney, IAG & Channel T.Strategy, Marketing & Media and Data & Digital Transformation – major improved outcomes for Sanitarium, Bupa, Suncorp, RoboJedi, La Trobe Uni & 7-Eleven & others including hard savings in improved marketing efficiencies.Partnership with global data analytics company Analytic Edge. Providing Australian brands & agencies with Marketing ROI and data modelling solutions.

Singapore, Singapore, Sg

Helping brands take more control of their data.I lead client service & business development in Australia for Analytic Edge.@Analytic Edge provide technology enabled data analytics solutions in marketing & sales effectiveness. Their AI driven technology platform deliver dynamic & cost-efficient data solutions that drive powerful and actionable business insights.

Organisational Change and People & Cultural Leadership - designed & delivered a Shared Service model for AADL’s network of 4 data-driven business associations: created a cultural & people strategy and led the implementation of a multi-disciplinary Shared Service team across Sales, Marketing, Customer Engagement, Education, Events, Finance and Regulatory Affairs. Improved efficiencies across a team of 30 peopleStrategy – delivered the FY19 business strategy inc major strategies for ADMA and IQ, its education division.Sales – rebooted a poor performing sales team – improved processes, hired new & improved talent, created coaching programme for sales leadership. Reversed significant declines into 10% yoy monthly growthMarketing – restructured marketing team to improve data driven learnings in marketing process, delivering 52% efficiency. Improved ticket sales to largest event, Global Forum, by 15% through improved data driven marketing approach.CX – merged sales & member engagement for improved customer view, initiated NPS research to improve data around CXMarketing – creating industry leading content & events in Data Driven Marketing, Digital, Data Analytics, & CXStepped in as Acting CEO to support the AADL Board through a time of change

The Rocks, Nsw, Au

Led and grew the media discipline within a broader full-service advertising agency. Managed media teams across both Australian offices – Sydney & Perth. $50m in billings and 12 employeesBusiness Development – established strategic relationships with key clients and acquired new business wins including BHP, Macquarie Uni, Sherwin Williams and CV CheckDigital Marketing – built improved Digital capabilities across key disciplines including search, social & programmatic. Led to rapid growth in Digital revenues – 50% increase

North Sydney, New South Wales, Au

On moving to Melbourne in 2007, I realised that the local profile & contribution of the MFA was not at the same level as Sydney. I became the inaugural Melbourne Chairman to help raise the MFA's profile but more importantly to ensure their wide range of industry initiatives were successfully imported into the Melbourne market.My role involved:-A wide range of public speaking eventsImplementing the Ngen training programmeImplementing an annual graduate recruitment & internship programmeProviding local impetus for the annual MFA media awardsPromoting & publicising best practice in the media industryI sat on the National Awards Committee and at a Melbourne level organised call for entry events & judging sessions to raise local awareness. Melbourne industry participation in the MFA Awards doubled during this period.

South Eveleigh, New South Wales, Au

Trebled revenue and profit over 7 years through a clear vision for a data, digital & content transformation of the company. Grew workforce from 44 to 120 employees with $300m billings.Operations, P&L Management – managed all business operations of the company, including its P&L, and new business programme. Served as member of OMD Australia’s National Executive Management Team. People & Cultural Leadership – created a strong cultural programme to attract and retain the best talent. The first company in the advertising sector to make BRW’s Top 50 Employers list. Internal staff surveys showed 90% of staff were proud to work at OMD.Business Development - $100m of new business wins including Bupa, RACV, Pacific Brands, Fonterra, Heinz, Open Universities, GE, 7-Eleven, Kathmandu, Retravision, Fletcher Jones, RMIT & Cricket World Cup. Also launched sister agency M2M.Data, Digital & Content Transformation – successfully imported a broader range of communication services into the Melbourne office. Grew the Digital Division from 3 to 33 people including the launch of new disciplines in Search (both paid & organic) Social Media and Programmatic. Built a Data analytics service. Launched Melbourne’s first content division inside a media agency.Strategy – Melbourne office won their first MFA ward for the ABC For Kids integrated campaign recognizing an improved strategic product.Marketing – worked on a diverse range of highly effective marketing campaigns across a broad range of categories. Successful brand launches in Australia included Bupa, Bank of Melbourne, Cricket World Cup & GE (corporate). Delivered marketing driven sales growth for Dulux, Roadshow Films, Mazda, Open Universities, 7-Eleven, Beacon Lighting & many others.CX – increased all client appraisal scores to a minimum of 75% across the agency.Received strong industry recognition of OMD during this time including AdNews, B&T and Mumbrella Media Agency Of The Year Awards, B&T Media Agency Of The Decade.

New York, New York , Us

I served on the IAA - Australian Chapter board for 3 years. I organised and ran a number of public events including a forum on the Future of Digital Media and the Role of Sponsorship. These raised the industry profile of the IAA, delivered topics and speakers of value to senior professionals in the marketing & advertising community and generated revenue for the IAA.

London, Gb

I led the McDonald's account (dedicated team of 15 people plus specialists) at one of Australia's leading media agencies. • Managed McDonald’s account in Australia: Led business management team of 10 people with overall supervising responsibility for 17 strong McDonald’s team within specialist structure. Planned & executed $65m media expenditure annually. Australian media approach recognised as best practice within the global OMD/McDonald’s network – sat on OMD Global Leadership Team as a consequenceCX - Increased client satisfaction scores and agency performance; Client satisfaction scores at 90% from 2005 onwards. Increased profitability through 36% fee increase over two years Marketing Effectiveness - worked on McDonald’s highly successful marketing re-appraisal & relaunch, which resulted in double digit sales growth in all 3 years on the business.Strategy & Digital Marketing - introduced Digital to the media mix and evolved media usage to greater multi-media approach – driving migration from retail tactics to consumer centric strategiesStrategy - MFA Finalist for NOVA Breakfast Radio content idea in 2004 and Sydney Morning Herald Post-It Note in 2006. Pioneered first partnership strategy for Ronald McDonald House Charities.

Led the strategy and planning resource for existing clients, including the training of planner/buyer teams. Constructed and implemented new business programme.Marketing Effectiveness – led major $30m multi-media campaign launch for Mistubishi Trium (telecommunications brand) across 5 European markets in last quarter 2001. Campaign was a finalist at M&M International Advertising Effectiveness Awards. Developed and implemented first communication strategy for Grove Fresh including extensive consumer analysis. Launch TV campaign delivered 53% sales lift.Sales & Business Development - Responsible for a number of new business wins over two years including Ideal Hardware, Grove Fresh, Fujitsu Sofitek, Teddy Smith, Optical Revolution, Casino Atlantis, 11 O'Clock Tea, Qualcomm, NicoBloc, La-Z-Boy, JJW Hotels, Hello!, Air New Zealand and Wessex Trains

London, England, Gb

A newly launched media agency, I led the company's communication and media strategy development. I ran $80m group including clients such as EMI, Bulmers, Freedom Furniture, LG, Roche, Bass Hotels, Tyrrells, CNBC, MYOB, QIC and Orange. Managing a group of 7 people and supervising both the planning and implementation processBusiness Development - key member of successful pitch teams on a number of Carat new business wins including Roche, Levis, Bulmers, LG, CNBC and RSL COM worth $35 million in billingCX - achieved client assessments in excess of 90% for EMI & Bulmers in 2000Marketing Effectiveness & Strategy – led strategic development on major brand relaunch for Strongbow cider. Initial results showed 20% growth in last quarter 2000 after a sales decline in the previous year. Delivered highly successful Telecommunications launch of Orange Network in Australia 2000.

After joining initially as a Planner/Buyer I rose rapidly through a variety of roles including Group Head, Strategist and head of the Pepsicom Media Unit (one of Australia's largest centralised media assignments at the time). Key clients included NSW Lotteries, FedEx, Bulmer Australia, Bing Lee, SmithKline Beecham, Pepsi, Pizza Hut and KFC.I delivered highly successful strategies for Bulmers, NSw Lotteries, FedEx & Tooheys Queensland. All drove high client appraisal scores for the agency as well as strong brand sales. The strategy work on NSW Lotteries drove a 100% appraisal score for media every year for 2 years and was a key component in the successful retention of the account when it went to statuary government review in 1996.

Sold a range of Outdoor products including supersites, 24-sheets, street furniture, airports. Substantially exceeded my sales budgets across all these products dealing mainly with large Sydney agencies and also clients direct. 1994 YTD sales figures vs budget were 110% for Billboards, 190% for Street Furniture and 160% for Airport.

London, London, Gb

Headed up WCRS' specialist international media unit. I specialised in delivering multi-market communication & media strategies, often the first time this had been delivered for many clients. This helped WCRS expand their services to clients such as United Distillers, BBC World Service, Parker Pens, BMW & British Telecom. I also delivered new business wins for Gulf Air & Escada.

London, Greater London, Gb

The first media trainee hired through Saatchi's gruaduate trainee programme, subsequently promoted to Planner/Buyer. Worked in specialist international media department with skew towards financial, corporate & B2B clients including Chase Manhattan Bank, ICI, Asea Brown Boveri, Honeywell and NCR

Stage 1 Amp, Mba Executive Management Programme

2:1 Ba (Hons), Geography

Education record

Education record