PPCManage a variety of Digital Media Campaigns (including paid search, display, video & mobile) and develop strategies and tactics.Day to day implementation of paid search tactics that include keyword development, budget allocation, as well as campaign optimization, planning and executing digital media campaigns based on objectives.Monitor and analyze the reporting of paid search and digital media campaigns.Review website analytics to recommend changes and improvements for email creative and ad copy.Perform daily account management of pay per click accounts on Google Adwords, Bing and other search platforms.Maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, conversions, cost per lead and other important account metrics.SEORecommended SEO and Website optimization strategies.Monitored, analyzed and tracked performance via Google Analytics.Devising on-page & off-page optimization strategies as per website requirement.