Steve Smits

Steve Smits Email and Phone Number

Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture @ David Austin Roses
Steve Smits's Location
Tyler, Texas, United States, United States
Steve Smits's Contact Details

Steve Smits personal email

n/a

Steve Smits phone numbers

About Steve Smits

As a transformative leader, I'm recognized for creating organizational vision, assembling an exceptional team, and driving results through relationships and trust. Expert in assessing business and employee development opportunities and implementing business plans that deliver upon objective and align for sustained growth. - Relationship Management / Engaging for Impact - Data Immersion / Brand Management - Breaking Down Barriers / Decisive Action - Authentic LeadershipRelationship Management / Engaging for ImpactKnown for developing personal relationships with everyone in an organization, across departments and levels. Proven ability to engage all relevant stakeholders. At Zebco, built a winning culture and strong management team. Implemented “one team” approach across departments with shared goals, and established management routine to drive faster decision making and increased accountability. Data Immersion / Brand ManagementFrom formal KPIs and market conditions to conversations on the factory floor, develops expert knowledge of all factors which can help or hinder an organization’s success. Used this vision at Keurig/GMCR to double hot beverage retail distribution.Breaking Down Barriers / Decisive ActionRecognized for finding the right people and removing obstacles to their success. Well-developed instincts for making decisions quickly and effectively. Decisively implemented 3-year strategic plan to exceed $1 Billion in retail sales at Keurig Dr Pepper Inc.Authentic LeadershipListens to understand, leads by example. When COVID drove unprecedented demand for Zebco, personally rallied the team to volunteer to support manufacturing & product assembly. Working alongside the team, increased production twelve-fold to support peak selling season, delivering an all-time record month and year.

Steve Smits's Current Company Details
David Austin Roses

David Austin Roses

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Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture
Steve Smits Work Experience Details
  • David Austin Roses
    Chief Operating Officer - United States & Asia
    David Austin Roses Jun 2024 - Present
    Albrighton, England, Gb
  • For Bare Feet
    Chief Executive Officer
    For Bare Feet Feb 2022 - May 2024
    Martinsville, Indiana, Us
    Leadership of a top manufacturer, distributor, and retailer of licensed and novelty socks. The longest-tenured licensee of the NFL, also serving NHL, NBA, MLB, NCAA, NASCAR and other Fortune 500 companies and businesses.
  • Zebco Brands
    President & Chief Operating Officer
    Zebco Brands 2017 - Jul 2021
    Us
    Leadership of global fishing, tackle & outdoor products company with operations in United States, Canada, U.K., European Union (Germany & Netherlands) and China.Presided over divestiture of Zebco Brands on behalf of W.C. Bradley to Rather Outdoors (BDT Capital) in 2021. Drove significant enterprise value creation between 2017 and 2021 by implementing a long-range strategy focusing on the core recreational fishing market.
  • Zebco Brands
    Senior Vice President Of Sales And Marketing
    Zebco Brands 2013 - 2017
    Us
    Restructured North America organization. Hired great talent, redefined roles and responsibilities and built a cohesive, high-performing team. Shifted focus to growing share with most profitable brands and items, managing costs, improving quality, and reducing returns. Managed SAP ERP implementation in 2016. Gained responsibility for Product Development and Quality in 2014.
  • Keurig Dr Pepper Inc.
    Vice President & Team Leader, Walmart/Sam'S Club Customer Focused Team
    Keurig Dr Pepper Inc. 2012 - 2013
    Burlington, Massachusetts, Us
    Manage both Keurig and Green Mountain Coffee Roasters Business at Walmart & Sam's. Responsible for all capabilities including sales, marketing, category management, supply chain and sustainability.Planned and led the rapid growth of Keurig Single-Serve Beverage and Appliance sales at Walmart and Sam’s Club.
  • Globalstar
    Vice President, Worldwide Sales & Marketing
    Globalstar 2011 - 2012
    Covington, La, Us
    Managed an expanding portfolio of consumer products under the SPOT brand and restore Globalstar’s core voice and data business following successful deployment of the 2nd generation satellite constellation. Senior Go to Market Leader responsible for managing the company's expanding portfolio of consumer products within traditional retail channels and restoring the growth of the core voice and data businesses within enterprise and government segments.
  • The Scotts Miracle-Gro Company
    Vice President & General Manager, Wal-Mart & Sam'S Club Team
    The Scotts Miracle-Gro Company 2009 - 2011
    Marysville, Ohio, Us
    Responsible for all capabilities including sales, marketing, finance, category management, supply chain, and sustainability to support Walmart & Sam's Club business. Rallied company to view the challenging environment and changes at Walmart as a springboard to growth as opposed to a threat.
  • Pure Fishing
    Senior Vice President - North America Sales
    Pure Fishing 2007 - 2009
    Columbia, Sc, Us
    North America Sales Leader responsible for the integration of the combined Jarden fishing companies, which upon merge/acquisition, represented the global leader in fishing tackle sales and share.Delivered strategic insights, perspectives, recommendations, and organizational linkage for the acquisition of Pure Fishing, Shakespeare Fishing Tackle, and Penn Reels. Upon FTC approval of the acquisition, elevated to Senior Vice President for integrated company, the global sales leader with annual revenue of +$500MM.
  • Pure Fishing
    Mass Channel Director - U.S. Sales
    Pure Fishing 2004 - 2007
    Columbia, Sc, Us
    Provided leadership, strategic planning, and management of Pure Fishing’s largest global business unit, representing +$70MM in annual sales. • Delivered 12% sales growth, $9MM above operating plan and increased gross margin 200bp through improved mix. • Led product development within category, introducing the Fusion Combo, which achieved “top 100 item” status at Wal-Mart, and delivered +$5MM in retail sales in 2007.• Built new distribution and promotions within Club Channel, generating +$2MM in incremental sales.• Awarded category advisor status across four product lines at Wal-Mart. Achieved category objective of 20% GMROII improvement by increasing turns and margin, while reducing retail inventory.
  • Pure Fishing
    Director Of Sales & Customer Service - Retail Team
    Pure Fishing 2002 - 2004
    Columbia, Sc, Us
    Key customers include Bass Pro Shops, Cabela’s, Gander Mountain, Academy Sports & Outdoors, and Dicks Sporting Goods. • Established collaborative partnerships with key customers and delivered consecutive years of growth from $39MM to $50MM, exceeding stretch plans, and improving contribution 40% over the same period. • Launched “premium tier combo” initiative into strategic customers which generated over $3MM incremental volume. • Awarded outstanding vendor for Sportsman Warehouse, Gander Mountain, Academy and Galyan’s.
  • Procter & Gamble
    Senior Business Development Manager - Beauty Care, Target Team
    Procter & Gamble 2001 - Jan 2002
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Peer Leader – Category Development Organization – Target Business Development Team
    Procter & Gamble 2000 - 2001
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Senior Account Executive – Fabric, Home Care, Paper, Food & Beverage – Fleming Team
    Procter & Gamble 1999 - 2000
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Operations Manager – Fleming Central Region, All Product Divisions
    Procter & Gamble 1997 - 1999
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Category Manager – Fabric & Home Care, Paper, Food & Beverage Divisions
    Procter & Gamble 1996 - 1997
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Account Manager - Health & Beauty Divisions
    Procter & Gamble 1995 - 1996
    Cincinnati, Ohio, Us

Steve Smits Skills

Leadership Product Marketing Team Building Restructuring Digital Transformation Executive Management Global Strategy Retail Sales Forecasting Sales Operations Global Management Business Development Market Research Business Integration Competitive Analysis Team Leadership Business Negotiation Merchandising Strategic Planning Sales Management Business Planning Customer Insight Global Cross Functional Team Leadership P&l Management Marketing Leadership Development Cross Functional Team Leadership Direct To Consumer Executive Leadership Business Strategy Management Product Development Coaching And Mentoring Fast Moving Consumer Goods Marketing Strategy Consumer Products Supply Chain Mergers And Acquisitions Outdoor Industry Crm Divestitures Pricing Culture Change

Steve Smits Education Details

  • The University Of Iowa Tippie College Of Business
    The University Of Iowa Tippie College Of Business
    Marketing & Finance
  • University Of Iowa
    University Of Iowa
    American Studies

Frequently Asked Questions about Steve Smits

What company does Steve Smits work for?

Steve Smits works for David Austin Roses

What is Steve Smits's role at the current company?

Steve Smits's current role is Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture.

What is Steve Smits's email address?

Steve Smits's email address is ss****@****eet.com

What is Steve Smits's direct phone number?

Steve Smits's direct phone number is (866) 356*****

What schools did Steve Smits attend?

Steve Smits attended The University Of Iowa Tippie College Of Business, University Of Iowa.

What skills is Steve Smits known for?

Steve Smits has skills like Leadership, Product Marketing, Team Building, Restructuring, Digital Transformation, Executive Management, Global Strategy, Retail, Sales, Forecasting, Sales Operations, Global Management.

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