Chief Operating Officer - United States & Asia
Current
Jun 2024 - Present
AeroLeads people directory · profile
Steve Smits Email & Phone Number
Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture
at
David Austin Roses
1 work email found
@forbarefeet.com
2 phones found area 866 and 800
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture
Location
Tyler, Texas, United States
Who is Steve Smits? Overview
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Quick answer
Steve Smits is listed as Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture at David Austin Roses, based in Tyler, Texas, United States. AeroLeads shows a work email signal at forbarefeet.com, phone signal with area code 866, 800, and a matched LinkedIn profile for Steve Smits.
Steve Smits previously worked as Chief Operating Officer - United States & Asia at David Austin Roses and Chief Executive Officer at For Bare Feet. Steve Smits holds Master Of Business Administration - Mba, Marketing & Finance from The University Of Iowa Tippie College Of Business.
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{first_initial}{last}@forbarefeet.com
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Profile bio
About Steve Smits
As a transformative leader, I'm recognized for creating organizational vision, assembling an exceptional team, and driving results through relationships and trust. Expert in assessing business and employee development opportunities and implementing business plans that deliver upon objective and align for sustained growth. - Relationship Management / Engaging for Impact - Data Immersion / Brand Management - Breaking Down Barriers / Decisive Action - Authentic LeadershipRelationship Management / Engaging for ImpactKnown for developing personal relationships with everyone in an organization, across departments and levels. Proven ability to engage all relevant stakeholders. At Zebco, built a winning culture and strong management team. Implemented “one team” approach across departments with shared goals, and established management routine to drive faster decision making and increased accountability. Data Immersion / Brand ManagementFrom formal KPIs and market conditions to conversations on the factory floor, develops expert knowledge of all factors which can help or hinder an organization’s success. Used this vision at Keurig/GMCR to double hot beverage retail distribution.Breaking Down Barriers / Decisive ActionRecognized for finding the right people and removing obstacles to their success. Well-developed instincts for making decisions quickly and effectively. Decisively implemented 3-year strategic plan to exceed $1 Billion in retail sales at Keurig Dr Pepper Inc.Authentic LeadershipListens to understand, leads by example. When COVID drove unprecedented demand for Zebco, personally rallied the team to volunteer to support manufacturing & product assembly. Working alongside the team, increased production twelve-fold to support peak selling season, delivering an all-time record month and year.
Listed skills include Leadership, Product Marketing, Team Building, Restructuring, and 40 others.
Current workplace
Steve Smits's current company
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16 roles · 32 years
Steve Smits work experience
A career timeline built from the work history available for this profile.
Chief Executive Officer
Leadership of a top manufacturer, distributor, and retailer of licensed and novelty socks. The longest-tenured licensee of the NFL, also serving NHL, NBA, MLB, NCAA, NASCAR and other Fortune 500 companies and businesses.
Feb 2022 - May 2024
President & Chief Operating Officer
Leadership of global fishing, tackle & outdoor products company with operations in United States, Canada, U.K., European Union (Germany & Netherlands) and China.Presided over divestiture of Zebco Brands on behalf of W.C. Bradley to Rather Outdoors (BDT Capital) in 2021. Drove significant enterprise value creation between 2017 and 2021 by implementing a long-range strategy focusing on the core recreational fishing market.
2017 - Jul 2021
Senior Vice President Of Sales And Marketing
Restructured North America organization. Hired great talent, redefined roles and responsibilities and built a cohesive, high-performing team. Shifted focus to growing share with most profitable brands and items, managing costs, improving quality, and reducing returns. Managed SAP ERP implementation in 2016. Gained responsibility for Product Development and Quality in 2014.
2013 - 2017
~4 yrs
Vice President & Team Leader, Walmart/Sam'S Club Customer Focused Team
Manage both Keurig and Green Mountain Coffee Roasters Business at Walmart & Sam's. Responsible for all capabilities including sales, marketing, category management, supply chain and sustainability.Planned and led the rapid growth of Keurig Single-Serve Beverage and Appliance sales at Walmart and Sam’s Club.
2012 - 2013
~1 yr
Vice President, Worldwide Sales & Marketing
Managed an expanding portfolio of consumer products under the SPOT brand and restore Globalstar’s core voice and data business following successful deployment of the 2nd generation satellite constellation. Senior Go to Market Leader responsible for managing the company's expanding portfolio of consumer products within traditional retail channels and restoring the growth of the core voice and data businesses within enterprise and government segments.
2011 - 2012
~1 yr
Vice President & General Manager, Wal-Mart & Sam'S Club Team
Responsible for all capabilities including sales, marketing, finance, category management, supply chain, and sustainability to support Walmart & Sam's Club business. Rallied company to view the challenging environment and changes at Walmart as a springboard to growth as opposed to a threat.
2009 - 2011
~2 yrs
Senior Vice President - North America Sales
North America Sales Leader responsible for the integration of the combined Jarden fishing companies, which upon merge/acquisition, represented the global leader in fishing tackle sales and share.Delivered strategic insights, perspectives, recommendations, and organizational linkage for the acquisition of Pure Fishing, Shakespeare Fishing Tackle, and Penn Reels. Upon FTC approval of the acquisition, elevated to Senior Vice President for integrated company, the global sales leader with annual revenue of +$500MM.
2007 - 2009
~2 yrs
Mass Channel Director - U.S. Sales
Provided leadership, strategic planning, and management of Pure Fishing’s largest global business unit, representing +$70MM in annual sales. • Delivered 12% sales growth, $9MM above operating plan and increased gross margin 200bp through improved mix. • Led product development within category, introducing the Fusion Combo, which achieved “top 100 item” status at Wal-Mart, and delivered +$5MM in retail sales in 2007.• Built new distribution and promotions within Club Channel, generating +$2MM in incremental sales.• Awarded category advisor status across four product lines at Wal-Mart. Achieved category objective of 20% GMROII improvement by increasing turns and margin, while reducing retail inventory.
2004 - 2007
~3 yrs
Director Of Sales & Customer Service - Retail Team
Key customers include Bass Pro Shops, Cabela’s, Gander Mountain, Academy Sports & Outdoors, and Dicks Sporting Goods. • Established collaborative partnerships with key customers and delivered consecutive years of growth from $39MM to $50MM, exceeding stretch plans, and improving contribution 40% over the same period. • Launched “premium tier combo” initiative into strategic customers which generated over $3MM incremental volume. • Awarded outstanding vendor for Sportsman Warehouse, Gander Mountain, Academy and Galyan’s.
2002 - 2004
~2 yrs
Senior Business Development Manager - Beauty Care, Target Team
2001 - Jan 2002
Peer Leader – Category Development Organization – Target Business Development Team
2000 - 2001
~1 yr
Senior Account Executive – Fabric, Home Care, Paper, Food & Beverage – Fleming Team
1999 - 2000
~1 yr
Operations Manager – Fleming Central Region, All Product Divisions
1997 - 1999
~2 yrs
Category Manager – Fabric & Home Care, Paper, Food & Beverage Divisions
1996 - 1997
~1 yr
Account Manager - Health & Beauty Divisions
1995 - 1996
~1 yr
2 education records
Steve Smits education
Master Of Business Administration - Mba, Marketing & Finance
The University Of Iowa Tippie College Of Business
Bachelor Of Arts - Ba, Honors, American Studies
University Of Iowa
FAQ
Frequently asked questions about Steve Smits
Quick answers generated from the profile data available on this page.
What company does Steve Smits work for?
Steve Smits works for David Austin Roses.
What is Steve Smits's role at David Austin Roses?
Steve Smits is listed as Transformational Executive | Multi-Industry | Global Commercial Leadership | Team Development | People & Culture at David Austin Roses.
What is Steve Smits's email address?
AeroLeads has found 1 work email signal at @forbarefeet.com for Steve Smits at David Austin Roses.
What is Steve Smits's phone number?
AeroLeads has found 2 phone signal(s) with area code 866, 800 for Steve Smits at David Austin Roses.
Where is Steve Smits based?
Steve Smits is based in Tyler, Texas, United States while working with David Austin Roses.
What companies has Steve Smits worked for?
Steve Smits has worked for David Austin Roses, For Bare Feet, Zebco Brands, Keurig Dr Pepper Inc., and Globalstar.
How can I contact Steve Smits?
You can use AeroLeads to view verified contact signals for Steve Smits at David Austin Roses, including work email, phone, and LinkedIn data when available.
What schools did Steve Smits attend?
Steve Smits holds Master Of Business Administration - Mba, Marketing & Finance from The University Of Iowa Tippie College Of Business.
What skills is Steve Smits known for?
Steve Smits is listed with skills including Leadership, Product Marketing, Team Building, Restructuring, Digital Transformation, Executive Management, Global Strategy, and Retail.
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