Accomplished marketing leader with a proven record in delivering business growth for iconic healthcare brands and new start-up biotech brands. At Pfizer Consumer Healthcare, I managed a $1 Billion global healthcare brand portfolio, developed 100+ campaigns globally, and launched 30+ new products, including Rx to OTC switches and a major line extension ($100M+). Most recently, I launched products for two start-up biotech firms with a focus on digital marketing and e-commerce. Brand Management: I built and strengthened large, global iconic brands, such as Centrum and Advil, as well as established new brand identities for start-up organizations.Digital Marketing: I managed teams of Amazon specialists, media experts, and creative agencies to create powerful digital campaigns that generated breakthrough awareness, product trial, and sales growth. My campaigns consisted of social media, search, programmatic, and influencer marketing. Evaluated and optimized campaigns through consistent metric assessment. Strategic Planning: At Pfizer, I coordinated the global strategic planning process, I also travelled to markets in Asia, Latin America, Europe and Canada to strengthen long-term strategic plans and annual business plans.Collaboration: I have worked both in large, matrix organizations and lean start-up organizations. I promote a fast-paced environment and encourage accountability and results.Skills: Brand Strategy, Global Marketing, Digital Marketing, Consumer Insights, Business Planning, New Product Development, Market Assessment, Competitive Analysis, Custom Research, and Financial PlanningI have over 15 years of experience in Brand Management and Omnichannel Marketing. At Entrinsic Bioscience, I led a direct team of 5 and a large cross-functional team, including external partners. At Pfizer, I managed a team of 7 and supported 20 affiliates around the world.