Steve Cohen Email & Phone Number

South Plainsfield, Nj

Provide expert sales consulting services to clients and ensure high levels of customer satisfaction. Customize solar system designs to deliver energy demands and meet permitting requirements.

Norwood, Massachusetts, United States

- Led a high performing marketing team, driving growth of Enterade® Oncology Supportive Care Beverage and IBS-D products on Amazon and own site.- Drove 5x increase in sales by developing impactful consumer and HCP digital marketing campaigns, utilizing social media, search, and online advertising channels.- Hired creative agency to develop digital marketing, influencer marketing with professional athletes, and Satellite Media Tour. Improved Cost Per Acquisition monthly metrics.- Onboarded retail broker agency and gained approval from Walgreens and CVS for 2024 distribution into 5,000 stores.- Identified B2B partnership opportunities to commercialize patent-protected amino-acid technology across hydration categories. Developed networking/trade show presentations.

Basking Ridge, Nj

Consumer-centric consultant specializing in Brand Strategy, Consumer Insights, Digital Marketing and Product Innovation. - Launched innovative 3-in-1 hand wash on Amazon for start-up healthcare firm. A Fortune 100 firm identified this product as an acquisition target in the first 3 months of launch.- Redesigned website and launched social media campaign resulting in an increase in consultation requests by $500,000 annually.

Basking Ridge, Nj

Rebranded and relaunched local business organization. Increased community attendance and business fundraising for major annual holiday event.

Madison, Nj

Spearheaded global innovation for $400 million Cough/Cold/Sinus/Allergy portfolio. Brands included Robitussin, Children’s Dimetapp, Advil Respiratory and Pediatric Advil. Managed budget.- Increased sales by 20M+ annually with new products into US, Canada, and Europe, including Advil Multi-Symptom Cold & Flu. - Developed winning concept that gained approval to launch an expandable Robitussin Honey platform.- Wrote 20+ new product concepts that outperformed Purchase Intent results on previously tested product ideas and added $30 million in new product pipeline value.- Created regulatory strategy that regained Advil Flu claim and launched a major line extension.- Initiated global marketing forums on Respiratory and Digestive Health (Prep H).

Developed advertising and innovation for US and global markets for Advil, Advil PM, Advil Respiratory and Children’s Advil in the Analgesic, Sleep and Cough/Cold/Flu categories.- Accelerated development of Advil Liqui-Gels® Mini’s, generating retail sales of $40M+ in year 1.- Collaborated cross-functionally and across markets to obtain European regulatory approval for Advil Respiratory liquid-filled capsules.- Grew US Advil Respiratory sales by 10% with new naming/graphics as Sinus Congestion & Pain and convinced international markets to implement consistent brand positioning and packaging.- Crafted and implemented powerful US Advil PM messaging that beat historical ROI performance.

Created strategies and innovation pipelines for $300 million portfolio of supplement brands in emerging growth segments: Emergen-C (energy/immunity), Imedeen (skincare) and Bifiform (probiotic).- Developed advertising for Emergen-C with US marketing team that generated double-digit growth. - Hired Christy Turlington as global brand ambassador for Imedeen (skincare). - Strengthened relationships with global probiotic suppliers through benefit-led innovation strategy.

Led the franchise team of a $1 billion+ portfolio which included Centrum, the world's #1 multivitamin brand, and Caltrate, the world's #1 calcium supplement brand. - Led team of 8. Collaborated with 20 affiliates. - Achieved record sales (> $700 million) and retail share with new messaging & product innovation. - Generated over $100 million in sales in 35+ countries with launch of gender multivitamins ex-US.- Created over 70 television ads and achieved copy test results that were 3x industry norm for awareness and persuasion. - Rolled out global product positioning and lifecycle strategies for Centrum and Caltrate.

Madison, Nj

Developed brand strategies and partnered with markets on innovation/advertising/packaging for Centrum and Caltrate internationally (ex U.S.).- Launched successful Centrum formula upgrade across Europe. - Created advertising campaigns in US, Canada, LATAM, EMEA and APAC. - Deepened consumer profiles and insights. Conducted 20+ Usage & Attitude studies globally.

Madison, Nj

Coordinated development of 3-year global strategic plan for $2+ Billion Consumer Healthcare Division working with the President and Executive Management Committee.

Madison, Nj

Launched Alavert, the Rx to OTC switch of Loratadine in the US. Achieved over $100 million in year 1 sales. Developed and implemented consumer and professional marketing campaigns.

Mba, Marketing

B.S., Marketing And Finance