Steve Steigbigel Email & Phone Number

Mechanicsburg, Pennsylvania, United States

Create media buys for numerous clients across television and radio including sponsorships.

New York, Ny

Directs and motivates a small team of 2-3 Sales Assistants and 1 Sales Planner. Drives the sales of short form and longform/infomercial Direct Response airtime on multiple networks: Fox Sports 1, Fox Sports 2, FX, FXX, FX Movie Channel, National Geographic and National Geographic Wild. Manages a premiere agency list that includes (or has included) GroupM, A. Eicoff and Company, Quigley-Simpson, Icon Media Direct, Integrated Media Solutions, and Halogen, among others. Works with clients to create packages that are both beneficial to the advertisers and to networks. Meets with clients to demonstrate strength of assigned networks. ◉ Increased sales nearly 600% at a premiere agency during tenure by leveraging relationships to steadily grow the business. Coupled with success on other accounts, consistently met or exceeded sales goals. ◉ Recognized by leadership team as a trusted “go to” person with proven competencies and reliability. Consistently managed the largest share of Direct Response Department billings (30-40% share in a team of 4 Account Executives) and seamlessly accrued the longform business upon departure of another account executive.◉ Valued as a mentor by both direct and indirect reports (e.g., Sales Assistants, Sales Planners, Junior Account Executives). Regularly provided guidance on how to organize a desk and prioritize workload. Contributed to the career development of numerous employees who went on to achieve 1 or more promotions.◉ Eliminated time-consuming budget reconciliation errors; quickly identified the shortcomings of a complex Excel spreadsheet shared department-wide and implemented a streamlined new design. ◉ Protected Walt Disney Co. profits during turbulent acquisition of Fox Cable Networks. Identified serious knowledge gaps on in-house DRTV software and selling procedures; initiated/provided classroom/desktop training for Disney staff.

Greater New York City Area

Oversaw a staff of 3 Buyers and 1 Buying Assistant in Performance Management, handling negotiations, procedures and overall development. Negotiated and placed multi-million dollar buys in cable and spot markets. Performed weekly buy management to on air schedules to deliver desired results. ◉ Hand-selected by Associate Media Director to act as a regular back-up on all aspects of daily operations.◉ Displayed a keen ability to achieve spending levels close to budget (against a $20M quarterly budget across multiple clients), despite the rapidly changing nature of DRTV sales, by accurately analyzing and anticipating pre-emptions.◉ Rapidly promoted from initial role as Buyer based on proven competence.

Greater New York City Area

Negotiated and purchased national cable and 40 spot markets (including several Top 10 markets) to client specifications, while managing a $20M quarterly media budget. Monitored media schedules daily and adjusted accordingly to achieve client objectives. ◉ Built strong relationships with sales representatives, in both cable and spot markets, many that continue to present day.◉ Excelled at managing budget reconciliations. In 1 client example, managed $7M in budget reconciliations, achieving 99.97% of budget with 120% to impressions.

Greater New York City Area

Proposed budgets for both spot markets and cable networks. Negotiated and purchased media schedules on clients’ behalf. Prepared weekly memos and reported results directly to clients. Insured timely reconciliation and payment of station invoices. Responsible for the success and mentoring of an assistant. Enjoyed fast-track career progression.◉ Started as the Billing Coordinator, and quickly turned around a significant backlog in a few short months, ensuring that all new invoices were matched and paid within 60 days. ◉ With time freed due to above accomplishment, assumed the role of an Assistant Buyer helping to create buys for cable networks and spot market stations. ◉ Promoted to Media Buyer in about one year, responsible for buying for major clients such as Bristol-Myers, FEMA and Compaq Computers.

Certificate, Digital Media Sales, Currently Enrolled - Certificate Anticipated Spring 2020

Bachelor Of Arts - Ba, Television And Radion, 3.8 In Major

Activities and Societies: News writer and disc jockey for college radio station