Steve Terrell Email & Phone Number

Steve Terrell is the founder of TBMG/Kodafi LLC, a company that understands strategic interactive, marketing and potential Machine Learning initiatives. We obsess over—personalization, engagement, journey solutions, messaging, cross-device matching, user experience, and of course revealed insights that lead to actionable outcomes.Oh yeah, compelling storytelling, and visuals offering solutions to drive this puppy!Originally from the San Francisco Bay Area, TBMG identified the impact of video/interactive content and its influence on viewers by geo-location in relation to B&M theaters. Disney, Weinstein Co, Apple, and various interactive agencies helped launch our measuring platform.From early on, Steve was fascinated by the power of storytelling through film, but also, “what drives butts in seats”, how can we incentivize and measure?Today this same fascination exists but is now tied to the deep dive and necessary mapping of the customer journey, necessity of a cross-device foundation, data points that reveal tipping points, what tactical content or events incentivize to action, and finally, can any of this be automated? Stratos Analytics found investment and was launched as an Attribution platform. With campaigns having windows spanning from days to weeks and months, stitching advertising crumbs of data points together to create an accurate picture of success including view-throughs and search-throughs was significant. Headquartered in Plano, Texas, TBMG specialties include:• Productizing opportunities around Machine Learning and Feature engineering• Engagement strategy and aligning business goals with site realities
• Dashboards• Data Visualization• Video tagging and tracking solutions
• Analyzing learning taxonomies and building metrics around the sameI have a phenomenal team, blessed with a great family, a vicious wally-ball serve, enjoy all Thomas Newman soundtracks and an avid 49ers fan.

Listed skills include Business Analysis, Strategy, Ppc, Start Ups, and 18 others.