Head Of Customer Experience
CurrentEV Direct is the distributor for BYD in Australia. In this B2B2C role, I am accountable for the delivery of the Voice of the Customer Program and customer experience, sales / after sales training for 40 car dealerships with 250 FTE nationwide in driving consistent standards and brand alignment across the network.KEY ACHIEVEMENTS: • Successfully implemented a multi-dimensional Voice of Customer (VoC) program to capture and act on customer insights• Implemented the Qualtrics CX platform, leveraging insights from over 15,000+ customer surveys from 40 dealerships nationwide to drive targeted business improvements, resulting in operational efficiencies• Increased Sales NPS from 43 to 75 and After Sales NPS from 18 to 65 in under a year• Revenue Impact: The development of CX and Sales training has contributed to improved employee performance contributing to the entire business achieving 614% growth in sales from 3,500 to over 30,000 in over 12 months• Facilitated focus groups that provided deeper qualitative insights, shaping product and service improvements• Analysed website traffic, call data, and online customer reviews to gain a broad view of customer sentiment and behaviour• Call Centre Improvements: Established performance targets and KPIs that saw MoM improvement in First Call Resolution and CSAT leading to operational efficiency and customer satisfaction• Proficient in CX and CRM platforms, including Zendesk, Qualtrics, HubSpot, Genesys, and Microsoft Dynamics 365• Developed 22 customer journey maps, providing actionable insights that enhanced customer engagement and streamlined touchpoints to improve customer satisfaction• Implemented closed loop ticket system improving complaint resolution• Implemented a training program consisting of 19 targeted courses for over 250 FTE, enhancing product knowledge and customer service skills. This improved performance consistency, adherence to brand standards, and contributed to a increase in customer satisfaction