Steve Wittmann Email and Phone Number
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Dedicated and results oriented Product Development, Marketing and Communications professional has exceptional product management and creative skills. Demonstrated ability to innovate in a cross- functional team to achieve sales goals and organizational strategy. Background in PR and communications with established ability to write and communicate in a media friendly format that gets published. Solid track record of consistently exceeding corporate goals through planning, business expansion, staff development and project execution.Specialties: Product Management, Marketing and Communications
Springs Window Fashions
View- Website:
- springswindowfashions.com
- Employees:
- 1717
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Product ManagerSprings Window Fashions Jun 2011 - PresentMiddleton, WisconsinSelected to work as Product Manager for Drapery Hardware product line. Prepared for line reviews for major retail and online customers by analyzing trend, market and customer data for gaps and opportunities, working with Asia factories to develop product that fills those gaps and preparing samples, P&L, pricing and presentation materials accordingly. In addition, selected in April 2013 to lead Stock, ready made and cut-to-size window coverings for retail channel and online customers from product development, financial review, presentation, implementation at retail, forecast revisions and inventory management within multiple distribution facilities.
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Marketing ManagerGreater Madison Convention & Visitors Bureau Aug 2010 - Jun 2011Madison, Wisconsin AreaPlan and execute marketing programs within convention sales and services to support GMCVB sales and revenue goals. Plan and execute marketing programs to support Partnership, Spirit of Madison and MASC development funds. -
Product Manager - CraftFiskars Americas May 2009 - Mar 2010Selected to lead the product development and management of critical product categories within the craft category. * Key contributor in the successful development and launch of 12 new floral products. Placement in over 200 retail locations and online with annual retail sales estimate of over $500K for 2010. Creation of consumer awareness through blog postings and endorsement by key category influencers.* Developed new Retractable Knife, placed at a major craft retailer for 2009-10 adding incremental sales of $250K. * Launched new Shape Cutting templates to re-invigorate category, $30K additional sales 2010.* Researched market and provide competitive analysis to identify new product opportunities.* Analyzed sku productivity and margins initiating cost improvement or retirement and subsequent substitution to maintain POG space.
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Product Manager - New CategoryFiskars Americas Aug 2008 - May 2009Selected as co-leader of a cross functional team to fast-track development of 30 products in a new floral category projected to earn over $2M in sales during 2010. * Innovative design and function of products resulted in 3 patents. * Conducted first-hand consumer research to formulate decision tree critical for buyer commitment, and validate pricing, packaging and function. * Managed project budget and financials to stay within targets and meet retail test deadline. * Directed retail signage, project instructions and web content to provide consumer education and promote awareness.* Conducted research over web and face-to-face with consumers regarding purchase decision tree and product experience.
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Product Manager - PromotionsFiskars Americas May 2007 - Jul 2008Selected to increase promotions through the number of projects and base of customers. * Product-based promotions grew to $1M in 2008, a 130% increase over previous year.* Implemented new technology for designer products that set standards for scissors and sewing and quilting tools securing a year-round promotional calendar with a major craft chain.* Brought together new product mix from various international suppliers to create unique kits and specialized merchandising displays that provided a continuous source for retail test at a major club store.
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Senior Marketing Communications SpecialistFiskars Americas Nov 2005 - Apr 2007Initially selected to write copy and proofread for packaging and website projects as part of the Creative Team. Position restructured with additional assignments under Public Relations and Communications in March 2006.* Wrote and disseminated product and event information to craft trade, local media, crafting community, and internal audiences through traditional press releases, articles, web based communications and email blasts for all Fiskars Craft brands generating over $5M in free publicity in 2006.* Created intriguing press kits including new product samples for major trade shows and distributed to key editors, industry leaders, and craft celebrities.* Content manager for Fiskars Craft USA Intranet site, posting business updates and news.* Attended trade shows meeting with media to promote new products and create media buzz.* Procured logoed product as buyer and consumer incentives to support product launch and branding initiatives.* Created media databases using Cision's search subscription to target school, sewing and craft publications.* Created summary of key editorial calendars to monitor and track potential topics for press releases, articles and advetorials.* Nominated by peers for 2006 President's Award.
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Director Of MarketingMelster Candies Co., Inc. Jan 1999 - Jun 2005Selected to update existing $20M product line, introduce new products and coordinate marketing and sales strategies between Melster and Katherine Beecher divisions. Managed 4 direct reports including customer service, EDI transmissions and Retailink access and reporting.* Developed direct marketing compaign to introduce a new candy product in 2002 with initial placement worth $75K in the first year and an increase of over 175% in the second year. * Increased brand and product awareness by upgrading industry advertising campaigns, soliciting local and industry media attention and extensively marketing the rollout of new products.* Authored corporate sales literature, external memos, press releases, and articles announcing changes in corporate strategy, corporate name, headquarters move, and seasonal product changes.* Planned, executed and manned booth for All Candy Expo. Designed and wrote literature and press kits and sponsored sales luncheon/meetings in host city.
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Sales/Call Center ManagerPennsylvania Dutch Candies Jun 1994 - Dec 1998Chosen by this family-owned candy manufacturer and distributor to generate revenue and supervise inbound/outbound sales and order processing staff. Duties included directly managing key accounts, forecasting and maintaining budgets and resolving interdepartmental issues. Managed staff of 8, company salesperson, plus administrative support.* Dramatically grew sales and product awareness by working extensively with a major discount chain in efforts to place products in 175 in-store snack bars; resulting in a $150K initial order followed by $25K monthly reorders.* Implemented and developed a screening process and training system for call center representatives to reach proficiency resulting in 150% call productivity improvement. * Authored monthly newsletter including sales analysis, success stories, and product information.
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Sales AdministratorPennsylvania Dutch Candies Aug 1990 - May 1994Brought on to design and implement sales programs for 70 brokers and inside sales personnel. Responsibilities included authoring sales reports, researching new markets, calculating and administering incentive programs and forecasting and maintaining budgets.* Implemented incentive programs that paid representatives for every new account, increasing new accounts by over 150%.* Utilized new report generating software to identify sales opportunities.
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Credit And Customer Service ManagerPennsylvania Dutch Candies Jan 1983 - Jun 1990Selected to determine the credit status and ensure the complete satisfaction of new customers. Daily duties included analyzing credit standing, managing customer service staff and resolving customer service issues.
Steve Wittmann Skills
Steve Wittmann Education Details
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Marketing - Management -
Marketing
Frequently Asked Questions about Steve Wittmann
What company does Steve Wittmann work for?
Steve Wittmann works for Springs Window Fashions
What is Steve Wittmann's role at the current company?
Steve Wittmann's current role is Product Manager at Springs Window Fashions.
What is Steve Wittmann's email address?
Steve Wittmann's email address is wi****@****ter.net
What is Steve Wittmann's direct phone number?
Steve Wittmann's direct phone number is +160821*****
What schools did Steve Wittmann attend?
Steve Wittmann attended University Of Missouri-Saint Louis, Shippensburg University Of Pennsylvania.
What skills is Steve Wittmann known for?
Steve Wittmann has skills like Consumer Products, Marketing, Product Marketing, Product Management, Cross Functional Team Leadership, Business Strategy, Marketing Communications, Email Marketing, Sales, Management, Competitive Analysis, Product Development.
Who are Steve Wittmann's colleagues?
Steve Wittmann's colleagues are Ingrid Dejong, Chantel Trytsman, Randy Burchette, Blake Shearer, Nallely Del Angel, Tricia Derr, Miguel Nacud Bezies.
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