WWW.QIK-ADS.COMCreated an online SaaS platform that gives small and medium business owners the opportunity to create online social adverts by themselves in several easy steps across several social media platforms in one place taking out the complexity, high costs and the need for marketing companies to do so.

WWW.CATLOST.COM Developed SaaS website that empowers cat owners spread the word that their cat has gone missing to thousands of people through social media such as facebook instagram etc meaning the local community are quickly made aware of a missing cat.

DOGLOST LTD. | Newport| 2015 TO PRESENTTechnical & Digital Media AdvisorConduct market research and analysis to plan and launch new media outreach strategies and solutions, effectively building and maintaining rapport with other stakeholders across the organisation. Collaborate with other tech-related groups and organisations to help further explore and provide comprehensive education on trends within sector for continual project improvements. Organise, design, and deploy successful crowdfunding campaign to raise more than £12k for project expenses. Identify, review, and close potential digital business partner opportunities, leveraging negotiation skills to secure company-friendly deals, saving £XX in annual costs. Work closely with teams across digital platforms to deliver high-quality UX solutions that exceed all expectations. Implement E-commerce aspect, building the wrap around digital media services to efficiently promote product.

PURPLE ALERT (ALZHEIMER SCOTLAND) | Glasgow | 2016 TO PRESENTProduct DirectorConceptualise, develop, and execute logistics and design for an app to help communities quickly and effectively alert nearby individuals whenever a person with Dementia goes missing. Perform extensive planning, testing, and evaluations to optimise functionality, utilising Test Groups, Local Authorities, NHS and Police Forces to troubleshoot where necessary. Conduct focus groups and community polls to identify need and present Business Case to various internal and external Agencies. Direct and oversee 7 Development Team members, leveraging Agile Methodology to respond promptly and effectively to client design change requests. Expertly negotiate 3-year support and maintenance contract, ensuring continual app improvements and saving the company more than £60k in operational costs. Develop an innovative project roadmap, leading to a strategic partnership with the World’s #1 Facial Recognition Software Business to more accurately identify lost individuals through application.

TAIGA INNOVATIONS | OXFORDSHIRE, UNITED KINGDOM | 2016 TO PRESENTManaging DirectorSuccessfully negotiate and secure a deal to re-license caretaker project, assuming the Director position to effectively manage continued product development. Manage and support entire product line life cycle from strategic planning to tactical activities. Oversee all design processes to develop and deploy the first Cloud-based Power Management Software for the enterprise to track and report energy performance, producing savings of up to 48% in less than four months. Interview customers to identify purchasing trends and incorporate the appropriate features into a product. Collaborate daily with cross-functional teams, including engineering, sales, customer service, marketing etc. regarding the longevity of the product. Establish initiatives to help build a product and execute on strategies to meet product goals. Lead numerous cross-functional teams to introduce innovative concepts as they relate to new product development with a goal of providing complete solutions.

IBM WATSON AI | 2015 TO PRESENTTech Data Global Entrepreneur Received exclusive invite to join IBM’s Global Entrepreneur Program, working to seamlessly integrate Watson AI/IoT platform into the Caretaker Cloud Energy Management Platform.  Collaborate with Tech Partners to create and launch groundbreaking solutions into the market, thoroughly considering and implementing feedback from Partner Design and stakeholder meetings to optimize product results and deliver on goals. Construct advanced solutions in accordance with IoT Edge Computing criteria, achieving Watson Ready status. Leverage software and architecture skills to understand and navigate the IBM Bluemix/Watson IoT Ecosystem. Strategically develop Direct Marketing Plan and battle cards in partnership with IBM’s business objectives.

Product DirectorDeveloped innovative market penetration strategies, reviewing and refining process and direction of the company to ensure alignment with business goals and industry changes. Facilitated design meetings, leveraging team management skills to collectively identify sustainable solutions for problems or potential optimisations. Conducted comprehensive research and analysis, identifying rival companies in competing markets to effectively cater to target demographics and garner consumer interest. Built and maintained strategic client relationships resulting in improved revenue, profitability, and repeat business. Generated effective business plans and prepared comprehensive business reports to track and drive growth. Spearheaded design and production of applications based on client requirements. Supervised the complete recruitment process, including collating and reviewing CVs, interviewing candidates, and selecting more than 8 employees to enlist high-quality talent in accordance with specialist skill-sets. Created, employed, and led a new technical team to efficiently develop and progress the caretaker product. Provided regular, constructive feedback to the board regarding product performance and delivery, collaborating with team members to develop action plans for low-performing areas and boosting productivity.

Product DirectorActively advanced the caretaker energy management solution through continual market research, customer feedback, and product enhancements to maintain competitive advantage. Executed detailed SWOT analysis and risks registers to pinpoint proficient channels of distribution. Managed staff operations, ensuring long- and short-term business objectives were accurately communicated throughout the organisation to increase cohesion and boost efforts. Identified and secured investments worth more than £250k to drive projects and develop the company's infrastructure. Constructed and reviewed in-depth operational reports to isolate issues, coordinating with design teams and management to generate and deploy sustainable solutions. Identified target demographics and established market entry strategies, conducting continual assessments to ensure productivity which resulted in more than £400k in annual profits. Liaised with key external parties and stakeholders regarding government funding and resource availability to develop budgets and timelines. Ascertained reliable and productive strategies to economically utilise limited resources, ensuring effective application of the lean process and methodologies to save £100k in operational costs. Identified Trade buyer and successfully negotiated exit, as well as leading the 12 month integration into the Company.

Operations DirectorManaged design and implementation processes, providing continuous improvements across individual projects and core business plans to increase sales and brand awareness. Collaborated directly with cross-functional teams and key stakeholders to positively influence campaigns, ensuring implementation plans were aligned. Provided comprehensive training to team members, validating proficiency of all individuals to guarantee all assignments were completed correctly and on time. Conducted and evaluated in-depth competitor analysis, as well as reviewed effectiveness of previous company strategies to assist with a complete market approach restructure for products and services, increasing profits 60%. Leveraged lean business models and business growth strategies to develop company operations to an annual turnover of more than £1.3 million. Managed daily schedules and assignments of 30 staff members, ensuring maximum office efficiency to meet and exceed all clearly-defined objectives. Conducted monthly, quarterly, interim, and annual team member reviews, identifying strengths and opportunities for development and providing constructive feedback on performance to boost effectiveness 35%.

CARBON CONTROL SOFTWARE LTD. |ABERDEEN | 2007 TO 2011DirectorEstablished and propelled a structured project plan to provide and implement governance, effectively managing risks, issues, and change requests. Cultivated the company’s positive reputation in the market with customers and suppliers by developing and maintaining strong rapport, ensuring all vendor and client needs were continually met. Created and sustained effective lines of communication between key internal and external personnel to ensure brand synergy and alignment, supporting successful launches. Identified, developed, and directed the implementation of business tactics from concept to launch, strategically deploying marketing methods that drove profits and increased consumer engagement.  Assisted in planning and logistical coordination of public relations and outreach activities to achieve targets, resulting in 70% attainment of revenue goals over 6 months. Oversaw all profit and loss data and tactics, pinpointing growth opportunities and implementing new strategies where necessary to drive income. Ensured project launches were completed on time and under budget in accordance with customer experience initiatives.