Head Of Ecommerce, Marketing And Merchandising
CurrentResponsible for strategy, profitability and performance of marketing, eCommerce and merchandising of LN Curtis Brands. Leveraging both online and offline marketing channels, including retail locations, sales teams, print media, social media, digital and eCommerce to deliver YOY growth in revenue and profits. Champion for company digital transformation including development of hybrid DTC/B2B web platforms and various other projects to enhance internal and external user experience and efficiency. Added merchandising division in March of 2022. Leading a reorganization of the team for efficiency and ownership of large brand and sku portfolio. Multiple brands including:Curtis - Tools for Heroes | www.lncurtis.comCurtis Blue Line | www.curtisblueline.comIndustry: Sporting Goods | Apparel - Niche public safety work & casualKey product mix: Apparel, footwear, gear and tools