The fun is in the exploration and execution. At Fanatically Digital, we help companies develop and execute interactive marketing programs. My expertise is in media, paid search, seo, testing, and analytics. With a hands-on to high-level background, and a belief that “keeping your hands dirty” is necessary to keep pace with what is really happening, I know that the strategies we develop can be executed in the real world, because we do it.

Work with clients on a short or long-term basis, providing digital marketing consulting, implementation, and program management services.

Manage PPC, SEO & Content Marketing agenciesImplement & direct marketing automation Initiated and direct e-commerce capabilitiesOversee merchandising & product positioningDirect sales communication and collateral developmentLead CRM integration & oversight

We sold our agency, 15miles to Geary LSF. I assumed the lead role in service/product delivery. Geary LSF is an integrated full service online marketing group that delivers more results per campaign by uniquely optimizing the digital customer engagement path. It provides advertisers with comprehensive services all under one roof: from Strategy to Development, Media Planning to Placement, SEO, SEM, Analytics, Social, Local and Mobile media services. Broadly, I oversee organizational structure, product & services development and delivery for Geary LSF. This includes developing people, communication and processes to ensure we deliver on our promises to our clients.Additionally, I work on corporate integrations of acquired & merged organizations, blending people, style and ideas to leverage the best aspects from multiple approaches.

Building on the expertise and position that we had developed in the Local, Social & Mobile marketplace. Myself and several key 15miles colleagues have re-launched 15miles as a brand of 2nd Act Local Marketing.We work with national advertisers to leverage digital assets ranging from local listings management to social media, paid search, display advertising and much more. We bring over 20 years of market leadership and transparency to the local marketing process.Sold company to Geary LSF August 2012.

A diversified role in which I develop media and partner relationships, work with clients, client services and sales teams to develop online media and web development strategies; oversee the media, creative and development teams responsible for ensuring programs meet their goals. Our media offerings include search engine marketing, social marketing, email, mobile, display as well as creative and web development services.

Lead 15 person team to develop new media opportunities, realize greater efficiency and gain critical insights into key performance indicators aligned against a $50MM+ media spend.. -Oversee media and analytic groups-Develop mid – long range structure-Develop media partner relationship-High-level client interactions

Direct staff overseeing SEM, Performance, and Incentive media. Develop relationships with media partners to evolve new opportunities.Work with clients in the development of their online search programs.Manage vendor relationships for ad management tools.Negotiate and develop media contracts.

Customer acquisition for clients. Utilize Interactive marketing to optimize new customer development programs in the automotive, financial services and tele communications fields.

Lead organization in interactive media services including PPC, SEO, display ads and analytics. Directed team of media planners, interactive specialists and database marketers to provide clients with comprehensive online and offline local marketing services.

Develop technology-based marketing and sales solutions for SMEs. Market Segmentation Analysis, sales management tools, inventory control tools based on simple technology that is affordable to smaller companies.

Promoted through various positions in marketing and client services in online advertising and print. Ran division with full P & L. Managed staffs ranging from 3 to 25 people. Developed, staffed and managed national marketing group, directing research, segmentations, marketing services and extranet development.

Media Buyer and Planner for P & G, GM, Heinz. Worked in broadcast tv, cable, syndication, radio, print, OOH. Media negotiations, testing and budgeting.