AB Creative Communications is an integrated communications agency. We are creative storytellers who develop and execute fresh, impactful strategies that amplify brands and connect them with their target audiences. Our clients are in entertainment, cannabis, Fintech, advertising, media, Esports, and technology.

Charged with expanded mandate to develop and implement internal and external communications strategies and oversee media relations for Comedy Central, Paramount Network, and TV Land properties, increasing brand awareness, viewership, and revenue. As member of senior leadership team:• Created communications/PR strategic vision and execution plan to relaunch Paramount Network following an underperforming rebrand by previous leadership; resulted in dramatic uptick in viewership and brand recognition.• Drove expansion of digital content and intellectual property rights across various platforms.Repositioned resources and funding toward programming consistent with business and viewership interests determined through quantitative and qualitative research.• Developed all messaging for entertainment group leadership team, including executive messaging, media relations, speeches, talking points, internal memos, budget plans, and business presentations.• Identified nascent hit Yellowstone (creator Taylor Sheridan) as sweet spot for Paramount Network’s new brand identity and path to success. Using this blueprint, Paramount Global has 9 series/spin-offs led by Sheridan in development or production. • Oversaw conception and execution of publicity strategies for annual awards campaigns (Emmys, Golden Globes, SAG, WGA, etc.), red-carpet events (Comedy Central Roasts, Clusterfest Comedy Festival), and industry panels and events (SXSW, Comic-Con, Social Media Week, TCA, PaleyFest, Upfronts).

Developed and managed publicity campaigns for programming with comedic royalty, including Jon Stewart, Stephen Colbert, Dave Chappelle, Trevor Noah, Jimmy Kimmel, Trey Parker, Matt Stone, Amy Schumer, Martin Short, David Spade, Jordan Peele, Norm Macdonald, and Sarah Silverman. Managed press for all ancillary business lines, including Grammy Award-winning record label, digital and social platforms, podcast network, and festivals.• Built PR narrative to reposition network from a linear to a multi-platform brand, enabling retention of key 18–34-year-old demographic and advertisers targeting them. Secured key consumer and business trade profiles, including cover stories in New York Times Magazine and Variety. • Protected revenue and brand of one of network’s top-performing shows following major programming change. Conceived media campaign to promote Trevor Noah as new host of The Daily Show after Jon Stewart’s departure. Solidified standing as one of the best political satires, securing first of five consecutive Emmy nominations for Outstanding Variety Series.• Played key role in shaping Jon Stewart and The Daily Show’s political satire brand, resulting in millions of dollars in sponsorship revenue, its first Emmy award (followed by 20+ more), multiple Peabody Awards, and recognition by many in the entertainment and political communities as one of the greatest shows in television history. • Executed national publicity campaigns and local campaigns at all Democratic and Republican National Conventions for Comedy Central, The Daily Show, and The Colbert Report during every presidential and mid-term election cycle 2000 – 2018.• Crafted multifaceted PR campaign to promote The Rally to Restore Sanity and/or Fear in 2010, a first-of-its-kind live event with Jon Stewart and Stephen Colbert on the National Mall in Washington, DC • Proactively addressed show and talent controversies; aligned messaging with brand while retaining viewership.