Steven Allmen Email & Phone Number

Responsible for strategy and partnerships for the CAA National office with a focus on the CAA partners in loyalty and travel, CAA Rewards and other membership benefits. The team I lead supports CAA clubs from coast to coast with a goal to drive member and program value leveraging great marketing, data and program integration. Accountable to the CAA CEOs, the CAA National board and numerous CAA task forces across loyalty, membership, marketing, travel and automotive services.

Loyalty & Co. are experts in loyalty (coalition and stand alone), incentives, prepaid and payments who help businesses develop and optimize their loyalty, incentive, credit and prepaid programs to increase revenue, improve profitability and maximize customer engagement.

Expertise in delivering strategic alliances, consultative selling and business development. Specializing in loyalty partnerships, program design and contract negotiation for large organizations, start ups and companies looking for partners that deliver valueCore Specialties: • Business Development (pursuit, contract negotiation and program implementation)• New Business Model design and sales• Retail and Coalition Loyalty Programs• New ventures and corporate development• Strategic Alliance Design and Implementation

Business development lead for the AIMIA Canada Regional Strategy and Innovation team, with responsibility for supporting the Canadian Region, the key business units and the Global mandate. Core focus included development of new loyalty models, strategic corporate partnerships, new ventures, promoting the AIMIA brand and development of full suite product offerings.

Lead all new partner development, securing strategic alliances and negotiate new contracts for Aeroplan, Canada's premier coalition loyalty program. Focusing on the retail and travel sectors in Canada with support for all international divisions of Groupe Aeroplan.

Us

Strategic Consulting, including business plan & sales strategy development, affinity and loyalty partnerships, external sales services and partnership development.

Walsall, West Midlands, Gb

Worked with a Strategic Team to design, develop and market a new leading edge life event program targeting consumers who are moving. The program was sold to Aeroplan and became Aeromove.

New York, New York, Us

Responsible for all partner development for the Hbc Rewards Program and the Hbc Business Incentives program.

Ca

Managed the sale of new internet radio advertising and white label radio stations on line.

Responsible for the development of New Sponsors for the Air Miles Reward Program.

SVP Sales for the Finance, Insurance and Public Sector Clients. Responsible for sales of micromarketing software, geodemographic data and mapping technology.